Transcript Chapter 4 PowerPoint Slides

Learning Objective
O U T L 4I N E
Chapter
Communication
Objectives
and Technology
Facilitating Oral Communication
Facilitating Written Communication
Facilitating Electronic Communication
Facilitating Data Gathering
and Management
Special Applications
Ramifications of Technology
4
C H A P T E R
Communication And Technology
Copyright © 2001 South-Western College Publishing Co.
Chapter 4
Learning Objective
Communication
and Technology
Learning Objectives
1. Describe the tools that facilitate oral communication.
2. Describe the tools that facilitate written communication.
3. Describe the tools that facilitate electronic communication.
4. Describe the tools that facilitate data gathering and
management.
Chapter 4
Learning Objective
Communication
and Technology
Learning Objectives
5. Explain how special communication technology enhances
work.
6. Explain the ramifications of communication technology.
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Describe the tools that
facilitate oral communication.
TOOLS THAT FACILITATE ORAL
COMMUNICATION
Chances are you will spend more time involved
in oral communication than in any other form.
Telephones
• The most widely piece of oral communication
technology.
• Additional communication tools: conference
calling, call waiting, three-way calling, call
forwarding, speed calling, repeat call, return
call, priority call, voice mail, and caller ID
Learning Objective
Chapter 4
Communication
and Technology
Describe the tools that
facilitate oral communication.
Facilitating Oral
Communication
Cellular Phones
Facilitating
Written
Communication
• Everyday, another 11,000 Americans become
cellular-phone users.1
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
• Tips on Using Telephone Communication
• Using Voice Mail: repeat phone number at end
• Timing of calls: just before lunch or 5:00 p.m.
• Telephone tag: Leave messages regarding returns
Teleconferencing
• A conference meeting over the telephone
Learning Objective
Chapter 4
Communication
and Technology
Describe the tools that
facilitate oral communication.
Facilitating Oral
Communication
Videoconferencing
Facilitating
Written
Communication
• Makes it possible for you to see other people
during your conference via video
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
• Allows participants to receive and respond to
nonverbal communication cues via video
Teleconferencing
• A conference meeting over the telephone
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Describe the tools that facilitate
written communication.
TOOLS THAT FACILITATE WRITTEN
COMMUNICATION
• Likely to involve more creative thinking and
more time for message creation and feedback
• Allows receivers to review information several
times before responding
Fax Machines
• Facilitates communication through speed and
convenience
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Describe the tools that facilitate
written communication.
Computers
• Since 1983, the number of computers in
United States businesses has increased by
25,000,000.4
• Mainframes: stores large amounts of data
• Microcomputers: Powerful workstations capable of
organizing voice mail, faxes, email, and provides
adequate computational power for running several
programs simultaneously
Special
Applications
Software
Ramifications
of Technology
• Operating Systems : Platforms such as
Windows, MacOS, and UNIX
Learning Objective
Chapter 4
Communication
and Technology
Describe the tools that facilitate
written communication.
Facilitating Oral
Communication
Software (continued)
Facilitating
Written
Communication
• Operating Systems : Platforms such as
Windows, MacOS, and UNIX
Facilitating
Electronic
Communication
• Word Processors: Allows composing and
revising messages. WordPerfect, Microsoft
Word, and WordPro
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
• Desktop Publishing: Combines text, graphics,
and design. Formatting tools, drawing tools,
and importing filters for converting files.
Adobe PageMaker, Quark X-Press,
FrameMaker
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Describe the tools that facilitate
electronic communication.
TOOLS THAT FACILITATE ELECTRONIC
COMMUNICATION
Remote Communication Devices
• Pagers: provides instant contract regardless
of location
• Personal Digital Assistants: Once it finds
recipient, it delivers the message by the best
possible method, and provides confirmation
that the message reached its destination.
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Describe the tools that facilitate
electronic communication.
Networks
• Two or more computers linked together for
sharing files, programs, and peripheral
devices.11
• Local Area Network (LAN): a computer network
located in a single building or city.
• Wide Area Network (WAN): a network that spans
hundreds or thousands of miles.
Special
Applications
• E-Mail: An estimated 30 to 50 million people use email. U.S. business maintain some 28 million email
mailboxes
Ramifications
of Technology
• Electronic Bulletin Board Systems: a menu of
newsgroups from which to post messages
Learning Objective
Chapter 4
Communication
and Technology
Describe the tools that facilitate
electronic communication.
Facilitating Oral
Communication
The Internet
Facilitating
Written
Communication
• The largest computer network in the world over 30 million users
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
• Connecting to the Internet: direct or dial-up
The World Wide Web
• The graphical realm of the Internet
• Browsers: Netscape or MSN (Microsoft
Network)
• Able to view incoming images, video, and
audio files
Learning Objective
Chapter 4
Communication
and Technology
Figure 4.5
A Map of the Internet
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Points of Interest
Site Listing
Finance and Economics
Business
Technology
Government
Server
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Referernce and Education
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Describe the tools that facilitate
electronic communication.
Intranets
• Uses the same graphical interface technology
to improve internal communication within an
organization.
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Describe the tools that facilitate
data gathering and management.
TOOLS THAT FACILITATE DATA
GATHERING AND MANAGEMENT
CD-ROMs
• Compact disk read-only memory: to play
computer programs, computer video, and
computer sounds
• The CD-ROM disk can hold over 300,000
pages of text.
Spreadsheets
• Designed to gather and manage lists of
numbers: sales, budget, inventory
Learning Objective
Chapter 4
Communication
and Technology
Describe the tools that facilitate
data gathering and management.
Facilitating Oral
Communication
Databases
Facilitating
Written
Communication
• For accessing data in a clear and
understandable way.
Facilitating
Electronic
Communication
• Information about:
Facilitating
Data Gathering
and
Management
• inventory
Special
Applications
Ramifications
of Technology
• employees
• sales
• product development
• Able to view,update, maintain, and report
information in a logical and concise manner
Learning Objective
Chapter 4
Communication
and Technology
Explain how special communication
technology enhances work.
Facilitating Oral
Communication
SPECIAL APPLICATIONS
Facilitating
Written
Communication
Collaborative Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
• Participants share information at the same
time in order to work as a group
• Benefits:
• Economic: less costly to have people work in their
own offices than to fly to a central location
• Resources: people working from their own offices
will have more available resources
• Equity: more sharing of ideas and information
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Explain how special communication
technology enhances work.
• Group Decision Support Systems: software
packages designed to transform any group
into a productive work team
Facilitating
Electronic
Communication
• Computer Mediated Communication: the
computer filters the information to the right
people in the organization
Facilitating
Data Gathering
and
Management
Telecommunicating
Special
Applications
Ramifications
of Technology
• Work from home or from a traveling office by
uplinking to the company’s central computer
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Explain the ramifications of
communication technology.
RAMIFICATIONS OF TECHNOLOGY
• Life span: a generation of technology is short
lived
• Safeguards: there is a tendency to forget
safeguards such as saving and backing up
work.
• New skills: if employees do not develop new
computer skills, the organization may falter
• Interpersonal relationships: professionals may
feel isolated from the real world when
spending most of their time with computers
Learning Objective
Chapter 4
Communication
and Technology
Facilitating Oral
Communication
Facilitating
Written
Communication
Facilitating
Electronic
Communication
Facilitating
Data Gathering
and
Management
Special
Applications
Ramifications
of Technology
Explain the ramifications of
communication technology.
• Communication: Filters out important nonverbal cues normally provided during face-toface interactions (e-mail)
• Finding the right technology:
• Are your goals compatible with this technology?
• Are you willing to invest some time in learning the
new technology? How much?
• How quickly will this technology become obsolete?
What will you do then?
• What are the payoffs for using this technology
compared to the alternatives?
• How much will this technology increase your
communication effectiveness?
Learning Objective
Chapter 4
Communication
and Technology
The End
Copyright © 2000 South-Western College Publishing Co.