Transcript AOF8 Establishing Credibility

ESTABLISHING
CREDIBILITY
What You Frame,
How You Frame, and
How Others Frame You
Dr. Joanne E. Nottingham
Effective communication requires
framing and credibility.
You do NOT have to be the originator
of a vision in order to get credibility.
Dr. Joanne E. Nottingham
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2 Basic Components of Credibility
Competence
… is defined as “how experienced,
informed, skilled, or intelligent one
appears to be.”
Trust
… is defined as “how honest, openminded, fair or unselfish one seems.”
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Dr. Joanne E. Nottingham
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Believability… your evaluation
Is your competence value-added?
Does it have competence + expertise?
Does your framing assist the
problem-solving process?
Do you facilitate better understanding?
Is there increased quality or efficiency of the
problem-solving process?
Do you have a vision?
Can you cause communication before its time?
Do you earn the respect of others through a
unique capacity to envision better?
Dr. Joanne E. Nottingham
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Recognize the importance
of
speaking style
on
your framing and believability.
Dr. Joanne E. Nottingham
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Believability Frames
Establish the function of the frame and
When to use it or not,
depending on the type of frame:
Truth
Reality
Objectivity
Legitimacy
Dr. Joanne E. Nottingham
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Remember your image and
use impression management
(framing yourself).
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3 Factors that
Influence Believability
1. What you frame.
2. How you frame.
Which is influenced by your speaking
style.
3. How others frame you.
Which is influenced by others’ perceptions
of you.
Dr. Joanne E. Nottingham
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