Transcript eHtM_w6
COMM 3302 eHealth & Telemedicine Shawn McCombs UH School of Communication http://soc.class.uh.edu/~smccombs 2006 UH School of Communication - Health Communication Lecture Series - All Rights Reserved Digital Health on the Web: A World Wide Web of Content COMM 3302 eHealth & Telemedicine Shawn McCombs UH School of Communication http://soc.class.uh.edu/~smccombs Topics Key Terms Overview Quality and the Online Experience Consumer Uptake and Opinions eHealth Access for All Public Services Online Key Terms •Attribution •Caching •Cookies •Internet Currency •Disclosure •Non Disclosure Agreement (NDA) •IP •IP Address •Kite Marks •Validity •Reliability •Bureaucracy •Baby Boomer •Shadow Boomer •Echo Boomer •Generation X •Millennials •Post-Millennials •Major Topics: •Addressing Quality Assurance /Security Needs while creating new health communication and service channels •The Needs of the Many or the Needs of the Few Overview There are many types of health-related sites from exercise to addiction Even those for the afterlife http://www.mylastemail.com/ WWW / Internet has become a major source of health info: Allows for dynamic / Interactive Comm Hundreds of key eHealth sites already exist; more being created daily Overview, Continued... Stanford’ s HighWire: Overview, Continued... UH’s Alzheimer’s Portal: Overview, Continued... UH’s Center for Health & Crisis Communication: Overview, Continued... Our healthcare system is experiencing major overload and is in need of overhaul - Not always able to meet demand Opportunities exist for changing the way people consume healthcare communication and services - Necessary to modify ingrained belief systems that have consumers taking a subservient role Overview, Continued... Put all of these attributes together... - Potentially left with solutions to problems • ...but we do have a few Serious Considerations: 1. Safety and Security 2. Quality Assurance 3. Identifying and Serving a Variety of Demographics 4. Our Growing Elderly Population • *Significance = though needed, eHealth has very serious challenges that must be addressed NOW. Overview, Continued... •Social Security: More than 48 million Americans currently receive $518 billion in Social Security benefits. •Young workers today are paying part of that, just as older generations contributed to the program for generations before them.. •Currently 3.3 people are working for each Social Security beneficiary, according to the U.S. Social Security Administration. By 2031, there will be 2.1 workers for each beneficiary.☤ Keeping It Real: Information & Quality Control - The Need for Standardization in eHealth - Info Quality Control - Addressing Quality Control Concerns - Quality over Time At the Outset... Online Transaction Validation: These third-party services are dedicated to identifying trustworthy e-commerce Web sites worldwide to help online consumers enjoy their ecommerce experience. In an ever-evolving global e-commerce environment, they provide a trusted third party validation service for the ecommerce Web site and online consumer, where: • Online consumers are assured safety, security, and privacy when transacting online • E-Commerce Web Sites execute their online business in a safe and credible manner. *http://www.guardianecommerce.net/guardabout.htm Quality & The Online Experience Finding Ways to Ensure Reliability and Accuracy: Standardization Basics: a) From the Developer’s Perspective • b) From the Consumer’s Perspective •Standardization translates to an even playing field for all who show up. Quality & The Online Experience, Continued... Primary concepts and activities (methodologies) surrounding use the Internet / WWW in eHealth & Telemedicine: •1) Information about Health Issues and Conditions: •- eHealth Information, Services, Treatment, etc... •* Research, Connections w/ others in similar situations (online community building), etc. •2) Information about Health Care Professionals: •- Healthcare Providers, Orgs, Facilities... •* Evaluating potential doctors, hospitals, etc. Quality & The Online Experience, Continued... Instrumental use can then give way to Ritualistic use, modifying health information seeking and communication behaviors... Essentially, changing the “world” one “person” at a time. Whether researching health issues, treatment options, etc.; or, evaluating doctors and hospitals, these categories encapsulate virtually all types of eHealth and Telemedicine objectives Quality & The Online Experience, Continued... Maximizing Quality by Evaluating Existing Availability: We know that we need standardization and that consumers use eHealth & Telemedicine in different ways... • ...Involves Looking at the Underlying Issues: Quality & The Online Experience, Continued... Major Challenges with Quality Assurance Online: 1.Health consumers need to learn new protocols / behaviors for dealing with online information - Knowing When to say When... 2.Credibility & Accuracy - How do we know things are credible? 3.Lack of Editorial Controls - Why Important? Everyone is a potential Web producer 4.Lack of Certification The Rubber Hits the Road: ...Consumer Uptake & Opinions - Generalizations - Interests and Needs: Consumers - Interests and Needs: Professionals Consumer Uptakes & Opinions Roughly 40% of regular Internet users reported regularly using the web for eHealth-related activities Nearly 25% in Europe Variance based on former East-block influence and developing economies Western Europe holding steady with US figures; East-block, as well as Portugal, Spain - have much lower Consumer Uptakes & Opinions Roughly 40% of regular Internet users reported regularly using the web for eHealth-related activities Nearly 25% in Europe Variance based on former East-block influence and developing economies Western Europe holding steady with US figures; East-block, as well as Portugal, Spain - have much lower Consumer Uptakes & Opinions, Continued... Popularity Contest: ...Break-down based on those asked how they use their time online “SPF-0”: Full Exposure: ...Managing Access and Demographics Identifying Various Populations Challenges and Needs Assessment Building A System that Works Redundancy - Connecting with the UnConnectable Managing Access and Demographics, Continued... First Things First: Know Thy Audience... Demographic Data is Key to Social and Health Services Online Weighing the Needs of the Many against the Needs of the Few What to do when ideals surrounding common sense and fairness collide Reverse Engineering A System After ID of Demographics, Build backward to meet specific challenges and needs Easier to eliminate unnecessary components Establishing How Focus Is Granted Additional Reading, Cites: http://www.jsonline.com/story/index.aspx?id=331342 http://en.wikipedia.org/wiki/Baby_boomer http://www.findarticles.com/p/articles/mi_m0MDQ/is_1_9/ai_n1 6133375/pg_2 http://www.guardianecommerce.net/guardabout.htm http://www.pewinternet.org/ More To Come... COMM 3302 eHealth & Telemedicine Shawn McCombs UH School of Communication http://soc.class.uh.edu/~smccombs 2006 UH School of Communication - Health Communication Lecture Series - All Rights Reserved