Transcript Multicom Resource Package 4

Multicom
Curriculum Development Project
Resource Package
Multilingual written mediation
skills
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Overview
Presentation of aims
Learning outcomes
Assessment procedures
Background information
Activities and tasks
Resources
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Multicom Resource Package - Aims
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The purpose of the resource package is to help students
 become more effective multilingual communicators
 develop a broader and more flexible repertoire of written
communication
 acquire international communication and organisational
behaviour-related skills
The resource package introduces
 theoretical principles (socio-linguistic, professional and
cultural)
 ‘real’ life case studies and practices
 the use of traditional and emerging technologies
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Multicom Resource Package - Aims
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The resource package brings together
 written
 spoken
 visual communication.
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It locates the learning event in challenging organisational settings
engaging multinational and multilingual cooperation.
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Learning outcomes
On completion, students can:
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write clearly, accurately and correctly on a variety of subjects
and for a variety of purposes
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use forms of written communication, based on multilingual
sources, in standard business situations, ranging from
company internal communication (minutes, memos, reports,
proposals) to visually more complex forms of corporate
advertising
use combined sources of communication (oral, written,
visual, multimedia)
provide written translations from different types of language A
documents into languages B and C, and from languages B or
C into language A
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Learning outcomes
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structure information and draft a contract in language A/B/C
draw up business communication documents like letters,
emails, messages
design and work out materials for electronic release and use
(newsletters, blogs, websites)
use language A, B or C efficiently to design and work out
promotional (persuasive) materials (advertisements, leaflets,
brochures, posters) for specific business environments
use the language A, B and C to issue press releases,
mission statements, briefings, and communicate with the
media.
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Assessment procedures
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The outcomes of the resource package are assessed through
 formative (permanent) and
 summative (final) assessment.
Assessment methods comprise:
 written tests (including tests of knowledge and skills)
 project work (team, pair or individual)
 portfolios
 written essays or reports
 presentations
 field reports
 reflective writing.
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Activities
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Assignments include 3 areas of focus
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Improving Ryanair International Image
NGO fund-raising campaign for girls’ education in X
country
Low energy architecture and building materials
4 phases
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Research - Sources used: academic journals, online media,
questionnaires, interviews, reports, summaries, synthesies
Information sharing – individual or group work and
Presentations
Communication of results – Digital or poster format,
simulated press conferences, presentations, panel
discussions etc.
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Activities
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All package tasks are unit-linked and designed as interactive teamwork tasks.
Tasks are built on communication theories and principles, and
incorporate both
 language issues and
 specific text-based conventions.
Each unit is focused on the development of specific writing
competences, on general business writing skills and specific skills,
including sub-skills.
The provided tasks rely on complex combinations of written, spoken,
visual and cognitive skills (sub-skills).
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Activity 1: International Low Cost Airline Companies
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Study documents in several languages to evaluate the international
image of low cost airline companies with a view to improving it
Student tasks
 gather information
 take notes from sources in different languages: websites,
consumer reports, customer care reports, newspaper articles,
face-to-face talks/interviews with customers, talks with company
customer service manager
 analyse information and assess it critically
 organise information for a report
 organise the information for a press conference
 organise the information for a press release
 draft the documents (a report, notes/pp presentation for a a press
conference, a press release
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Activity 2: NGO fund-raising campaign for girls’
education in X country
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Design/plan a fund-raising campaign employing innovative ideas
and produce the necessary documents (twitter, magazine, video...)
Student tasks
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Study documents in several languages and identify media supports for
the campaign (gather data and write some notes on findings)
Organise meetings (take minutes in note form, draft the minutes,
produce a report)
Use brainstorming to identify innovative fund-raising ideas
Discuss the forms of advertising to be used and choose the most
efficient one(s)
Study the local style for news writing
Produce the advertising documents (twitter, magazine, video...) in the
language of X country and in two more languages to reach a broader
public.
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Activity 3: Eco-friendly cork products used for
insulation
You work for a cork insulation material producer based in the
Algarve region and wish to distribute/market cork products on the
European market. Identify ways of distributing products and find
business partners in EU countries. Study online and offline
documents in languages A, B and C about cork products and
produce the necessary documents (synthesis of collected data,
memos, business proposals, contracts etc.).
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Student tasks:
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Study online and offline documents in several languages (language
A, B and C) about cork products and Algarve. Use the information
from RP A3:
APCOR
Cork
Interviews
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Activity 3: Low energy architecture and building
materials
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Identify the European market demand for eco-friendly cork
products and ways of distributing cork products to other
European countries
Collect data, translate the information and write a synthesis on
the collected data
Study the European laws and directives on the distribution of
cork products Use the information provided in RP A3: EU
directives.
Write a memo to the company board of directors and
stakeholders informing them on the initiative to find new
markets
Write a business proposal to the company board of directors
suggesting ways to solve the problem
Draw up a draft contract for the distribution of cork products by
XYZ company. Translate the contract into the language of the
partners
Resources
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Print sources (on communication, related subjects, style and usage,
dictionaries and thesauruses, reference works)
Other print sources: newspaper articles, reports, other material
On-line sources (company website, newspaper articles,
newsletters, twitter, national ministry website, etc.)
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Contacts
Stefan OLTEAN [email protected]
Silvia IRIMIEA [email protected]
Babes-Bolyai University, Cluj, Romania
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