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“Electronic media are a typical Dutch topproduct.
They stimulate equality, transparency and communication”
Willem Woudenberg, partner Eden Design
Historical perspective CMD
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• From the 80s on, digital media have become fully
integrated into our society
• First their were textual, then visual, and after that
multimedial information sources
• Information has become freely available to a
continuously growing group op people
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Historical perspective CMD
Free availability of information leads to:
• a more critical consumer
• growth of possibilities and choices
• an ever more democratic consumer
Effect: Higher customer-centeredness demands more
innovative products and solutions
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Historical perspective CMD
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Smart objects
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Mobile solutions
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Interface design
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(Serious) Games
“The internet of things”
E.g.: refrigerators will become more and more intelligent.
They can analyse what’s inside and when the product on
the predefined list are not available, it will be ordered it
online.
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The Nike & iPod Sports Kit
User-centeredness
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What skills are necessary for innovative user-centered
products and services:
• Professionals with a broad oriëntation and interest
• that can work in a ever changing (technological)
workfield
• that have knowledge of communication, technology,
design, human-computer and human-human
interaction
• CMD Breda is a mix of all this
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User-centeredness demands…
CMD Breda educates to becoming a
strategic and innovative problem-solver that knows
how to use design, communication and technology to
develop
(interactive) new media solutions that comply to the
wishes and needs of bussinesses and end-users
from all areas of society.
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Keywords CMD Breda
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• User-centeredness
• Multimedial, crossmedial, intermedial
• Communication (interaction) aimed at providing
solutions between user and a system
(informationsource)
• Interdisciplinary
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USER
Keywords CMD Breda
SYSTEM
• Innovative
Eductation
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• Competence based curriculum
• Education by projects like professional practice
• Aimed at professional practice
• Process is important (not only the product)
• Lot of research, experimenting
• Students work during the project in teams like in
professional practice
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Characteristics education CMD
Competence-based learning
We analyzed the roles in professional practice
to see which skills our students would need
to be able to do their work.
E.g. competence to
analyze a given problem,
conceptualize,
work in teams,
self-assess, reflect on and develop skills etc.
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Characteristics CMD Breda
Project-based education
Each quarter in years 1 and 2 has a project. Central
theme each quarter is a (innovative) new media
solution
Y1: phases of development of interactive media
(analysis, concept, design, realization)
Y2: products from various domains in society
(work and study, leisure, care and well-being,
living)
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Characteristics CMD Breda
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educational/course lines
Intermezzo
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course program CMD
Specialisations
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Information and Interaction
Creative Technology
Multimedial Design
Interaction Strategy
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Specialisations CMD Breda
Information and Interaction
Accessibility of complex information, interface design,
behavioral design, human-computer interaction
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Specialisations CMD Breda
Creative Technology
Research of new technologies. Creating and realizing
technologically innovative new media solutions.
Media engineering.
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Specialisations CMD Breda
Multimedial Design
Design of multimedial- and en crossmedial solutions.
Experience design.
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Specialisations CMD Breda
Interaction Strategy
connects communication problems from organizations
to knowledge about target audiences and develops
new media communication-strategies end means for
this.
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Specialisations CMD Breda
Domain Theory & Reflection
Provides the theory lessons
Subjects are:
• philosophy
• media-ethics
• theory of culture
• technology and society
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Domain Professional Skills
Provides course elements like:
• English, Dutch
• presentational skills
• interview skills
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Professional Practice
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Professional practice
CMD Breda is part of the Academy of ICT & Media
The Academy of ICT & Media has four educations:
Communication & Multimedia Design, BIT, IT, CS
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Thank you for your attention
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