Transcript Mass Communication

Mass Communication
CMM 201 --
Professor Glenn Walters
1
Types of Communication
Intrapersonal
Interpersonal - dyadic
Group Communication
Mass Communication
CMM 201 --
Professor Glenn Walters
2
Laswell’s Narrative Model
Who says what?
In which channel? (medium)
To whom?
With what effect?
CMM 201 --
Professor Glenn Walters
3
Basic Model – 5 step process
Stimulation that results in a thought
Encoding the thought into a message
Transmission of the Message
Decoding the message by a recipient
Internalization of the message by recipient
CMM 201 --
Professor Glenn Walters
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Important quote
“…the source and the receiver must have
enough in common for communication to
occur. This common experience … is
called homophyly.
“…the encoder must know the audience
well enough to shape messages that can
be decoded accurately and with the
intended effect.”
CMM 201 --
Professor Glenn Walters
5
Gatekeepers & Regulators
“Any media person who can stop or alter a
message en route to the audience is a
gatekeeper.”
“Nonmedia people and institutions that try
to influence mass-communicated
messages…are regulators.”
 FCC, FTC, local cable councils.
Hybrids = NAB, SPJ
CMM 201 --
Professor Glenn Walters
6
Noise (see examples on p.
Semantic noise – sloppy writing
Channel noise – static, smeared ink, noisy
microphone, grainy pictures
Environmental noise – child crying, phone
ringing, doorbell, TV in a waiting room,
someone talking on a cell phone
CMM 201 --
Professor Glenn Walters
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Filters
Informational – vocabulary, knowledge
Physical – fatigue, drinking, sore eyes
Psychological – personal experience,
attitudes
CMM 201 --
Professor Glenn Walters
8
Other Issues
Status conferral (media amplification)
Boomer, Gunnar, cystic fibrosis
Guess Who’s Coming to Dinner
Clarke Gable and no undershirt
Lack of Feedback – traditional media
Internet is interaction
Multimedia CD-ROMs are interactive
CMM 201 --
Professor Glenn Walters
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