Transcript - Coda Research Consultancy

Collaborate or Stagnate
Manchester
14 July
Steve Smith PhD
www.codaresearch.co.uk
[email protected]
Young people.
Their lives.
Implications.
The next slide is a video extract from an interview
with Clement, a 23 year old male who has recently
lost his set top box remote controller.
Themes in this video:
Communication
From linear behaviour to layering of activities
Conflation between work and non-work, online
and offline, location and distance
bri·co·lage
“a construction made of whatever
materials are at hand;
something created from
a variety of available things.”
Centrality of communication
Mobile phones
91% of 16-24s own and use a mobile phone
86% send or receive text messages each day
73% make calls via their mobiles each day
Internet
69% of 16-24s use the internet every day
80% use the internet for communication
Mean number of hours used per week 16.6
Ofcom 2009/2010
Broadcast: one to many
75% of 16-24s use social networking sites
16% use Twitter
Ofcom 2009/2010
Communicating through content
64% of 16-24s have uploaded photos to the internet
21% have made a short video and uploaded it to the
internet
Ofcom 2009/2010
Multi platform linear and non-linear video
Internet
55% download movies or video clips
53% stream video clips
40% watch catch-up TV
31% watch live TV programmes
Ofcom 2009/2010
Mobile phones
6% of 16-24s download video clips
5% stream video
TV
93% of 16-24s watch TV?
Mean number of hrs watched during week per day - 3.39?
Other evidence suggests one in seven do not watch any broadcast
TV
Ofcom 2009/2010
From linear to layering of activities
Activities whilst watching TV
16-24
16+
Mobile phone
76%
50%
Internet
33%
24%
Activities whilst using the internet
16-24
16+
Mobile phone
80%
52%
TV
48%
38%
Implications
Young people as consumers
Young people as employees
Resulting in changes in how organisations
are structured and how they operate
Consumers
Invest in understanding people
Multiple layered, multiple platform, communication driven
lives of young people mean you have to collaborate
internally and externally
Draw on others’ experience, rather than reinventing what
others’ can do better
Games developers
Content delivery
Personalised media
experiences
Web editors
Web applications
DRM
Metadata
Web drama
commissioning
User experience
architects
Virtual gaming
Content discovery
Mobisodes
Broadcasters
Subscriber
management
Content repurposing
Social viewing
Content strategists
Web analysts
Mobile operators
Advertising
Planners
Interactive content
People insight
services
Archive
Content aggregators
Product placement
Augmented reality
Navigation
ISPs
Cross platform
Developers
commissioners
Content
commissioners
Cross platform
Mobile applications
metrics
Digital natives - instinctively collaborative in
how they work
Work is not about:
• Prescribed practices
• Control
• Hierarchy
• Artificially constructed boundaries e.g.
– Work-life balance
– Segmented working (e.g. between broadcast and
new media, video, internet, mobile phones etc)
Work is about:
• Blurred boundaries between work and non-work, job
functions, job descriptions
• Discovery
• Self-management
• Inquiry
• Layering of activities
Facilitate collaboration
Loosen artificially constructed boundaries
Flatten organisational structures
• Hierarchy not conducive to collaboration, exploring
new ideas, communication and flexibility.
• Distrustful and questioning of formal organisational
structures.
Contd
Self-management
Exchange of ideas / discussion
Engage workers in decision making processes
Activity based working
Flexible working
Provide tools to collaborate and work flexibly
Continual learning
• About where person and organisation fit
• Eco-system of content and technologies
• New opportunities, new possibilities
Be proactive,
be pushed,
or stagnate
Thank you
Steve Smith PhD
www.codaresearch.co.uk
[email protected]