Transcript introduction_to_the_workshop__Terri

Communicating Education Reform
Workshop
27 February - 1 March 2003
Zagreb, Croatia
Sponsored by
Open Society Education Programs – South East Europe
In cooperation with
Open Society Institute - Croatia
South East Europe Education Cooperation Network
International Republican Institute
UNICEF
Other Regional Seminars in SEE
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Drafting Education Legislation – Art or Craft
Sept 2001
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Curriculum Development
April 2002
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Education Program Evaluation
Sept 2002
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Optimization of School Networks
Dec 2002
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Communicating Education Reform
Feb 2003
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Mid-Level Institution Restructuring
Mar 2003
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Decentralization in Education
To be determined
Workshop Objectives
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To develop participants’ knowledge of proven and
effective communications techniques.
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To help build skills for message development, strategic
planning, and proactive communications initiative.
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To present a model of structure and roles of an efficient
office of communications.
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To provide exposure to real-life education
communication case studies from the region.
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To develop understanding of how media work and think
and what are do’s and don’t’s in working with the media.
What is a Resource Pack?
Virtual, human, hard copy forms...
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network of experts – from both East and West
an OSI position paper, concept paper or policy
guidelines
resource guides, manuals, source books
case studies of good practice and innovation
electronic library or reference list of relevant papers,
policy analysis and studies
learning module—training seminar curricula, course
design, e-course, self-study module, component of a
degree program
links
How do we get it?
Visit www.osi.hu/esp/resource (click Preview to enter
the program and look for Resource Pack on
Communicating Education Reform)
The “Not-so-Hidden” Agenda
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Ministries of Education who are
embarking on education reform should
consider communication strategies in their
change planning process.
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Professional communications staff in MOEs should be involved
early in the policy formulation stage.
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Capacity-building efforts in education should include attention
to communication strategies and practical skills in the use of
the media in education.
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Training should be provided to communications staff of public
institutions, journalists and educational change agents of civil
society, by using the local cases and examples.
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Cross-border experiences for education communicators in
public institutions and civil society should be supported to help
encourage quality media coverage of education and to
stimulate ideas.
Day 1:
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Morning – What is? A
Look at Realities of
Communication
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Afternoon – What
should be? Moving
from Reactive to
Proactive
Day 2:
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Art and Science of
Communicating _
Laboratory Approach
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Cinema Evening
Day 3:
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Networking of Communicators
– for Earlybirds
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Special Topic Workshops
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Virtual Tour of Resource Pack
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Wrap-up by 13:00