Transcript Iulian Costea FITCE2007

New Telecommunication Services Shape
the Social Behavior, but in the Same Time
Are Driven by Social Demand
At the end who shapes whom….?
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Agenda:
• Communication is about moving content
• Success stories to learn from
• Understanding the human being real communication
needs
• Communications drives the human behavior, but in what
extent?
• Communication industry a driver or a follower for the
human behavior?
• Conclusions
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Communication is about moving content
Communications services evolution
- a recent history
1.Connectivity
2.Broadband Services
3.User Centric Broadband Services
Anytime!
Anywhere!
Anyhow!
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
About communications technologies….
What makes a technology more
cost effective than the others?
-Openness
-Standard driven
-Efficiency
-Complexity and flexibility level
What differentiate a successful
technology from an unsuccessful
one?
- Adoption level
- “Killer applications”
- Efficiency
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Every time, it is about a good business case, but ..
Economics aspects
Innovation aspects
Right time to market aspects
Internal technology aspects
Favorable
Context
External needs & demand related aspects
Are all the aspects simultaneously considered ?
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Success stories to learn from
DIVERSITY
•Minitel, a success story
•Started in 1982
•Until 1999 over 9 million terminals in France used
by 25 Millions users
phone directory (free),
mail-order retail companies
airline or train ticket purchases
information services databases
message boards
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Success stories to learn from
FREEDOM
Internet communications – Why a success story?
• Diversity and freedom of
innovation
• Broad variety of services to
satisfy all the communications
needs driven by users
• Content’s volume and diversity
• Openness to development communities
Developed by the users to satisfy their communication needs!
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Success stories to learn from
MOBILITY
mobile communications stories – why they were success
stories?
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Success stories to learn from
CUSTOMIZATION
~100
Internet
Internet to TV
IPTV
~15
Broadcast vs. unicast information
Comprehensive
Customization
IPTV an example of how to
apply the learnt lessons!
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Understanding the human being’s real communication
needs
•Communication - the key factor for the human being society
•Different
human being implies different communication needs
CUSTOMIZATION
FREEDOM
MOBILITY
DIVERSITY
•Are we prepared to satisfy these needs in most details? Not yet!
•Understanding the real needs creates complex models which
are rising challenges and opportunities
•New services should be shaped by the today’s real
communication needs
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Communications drives the human behavior, but in
what extent?
Admitting or not we are addicted to the communications services
But this is not mandatory bad because
communications technologies help us to
evolve and adapt within an informational
society forever in moving
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Communications industry a driver or a follower for the
human behavior?
Between communications services and society exists an interdependence
which refers to the never-ending cyclical co-dependence, co-influence, coproduction of technology and society upon the other
Every new communication services
advancement is due to some influence from
society – which became more and more
significant
Nearly every aspect of modern life is
influenced by communications services
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Conclusions
Communications services simplifies life:
-rise of a leisure class
-more informed society
-global networking
-creation of denser social circles
Is upon us to decide the extent of addiction we are accepting and its
influence toward society getting into consideration the good and bad
effects and our willingness to evolve.
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]
Because the world is Always ON!
Personal details:
Name:
Costea
Surname:
Iulian
Company:
Alcatel-Lucent Romania
Phone:
+40 21 2034923
E-mail:
[email protected]
New Telecommunication Services Shape the Social Behavior, but in the Same
Time Are Driven by Social Demand. At the end who shapes whom?
[email protected]