Transcript Aristotle`s Model

Aristotle’s Model
Aristotle’s Model
Aristotle's model
Aristotle, writing 300 years before the birth
of Christ, provided an explanation of oral
communication that is still worthy of
attention
Aristotle's model of communication is the
most widely accepted model
Aristotle’s Model
According to this model the speaker plays
a key role in communication
He takes complete charge of
communication
Sender prepares the content
In which he puts thoughts and ideas
With the objective of influencing listeners
Who respond in the desired way
Aristotle’s Model
Content has to be impressive for audience
to be convinced/persuaded
There is a need to understand the target
audience
In order to prepare the content accordingly
Eye contact, pitch, voice modulation,
stress in right places, volume and
confident appearance all assume
importance
Aristotle’s Model
Aristotle called the study of communication
"rhetoric“
“Rhetoric” is “the faculty of observing in
any given case the available means of
persuasion”
Aristotle Model of Communication is
formed with 5 basic elements
(i) Speaker, (ii) Speech, (iii) Occasion, (iv)
Audience and (v) Effect.
Aristotle’s Model
Aristotle’s Model
Model important in the context of Public
speaking
Aristotle suggests to speakers to build
speech for different audience on different
times (occasions) and for different effects
The speaker must analyze audience
needs
His words should influence the minds of
audiences and direct their thoughts
towards him
Aristotle’s Model
Here, Aristotle speaks of a communication
process composed of a speaker, a
message and a listener
Focus on communication source, then
message and even channel but receiver
fails to get consideration
Here sender is active and receiver is
passive
Aristotle’s Model
Though Aristotle’s model was speaker
centered
He points out that the person at the end of
the communication process
The audience ultimately holds the key
to whether or not communication takes
place
Aristotle’s Model
Our failure to recognize what Aristotle
grasped thousands of years ago is a
primary cause, if not the primary one, for
communication failure
We fail to recognize the importance of the
audience at the end of the communication
chain
Aristotle’s Model
We tend to be more concerned about
ourselves as the communication source,
about our message, and even the channel
we are going to use
Too often, the listener, viewer, reader fails
to get any consideration at all
Aristotle’s Model
Aristotle's advises speakers to build
speech
For different audiences
On different times (occasions)
And for different effects
Analyze audience needs
Aristotle’s Model
Aristotle’s description of proof:
a. Logos, inheres in the content or the
message itself (logical argument)
b. Pathos, inheres in the audience
(emotions)
c. Ethos, inheres in the speaker
(character, good qualities)
Aristotle’s Model
Aristotle's words underscore the long
interest in communication.
They also indicate that man has had a
good grasp of what is involved in
communication for a long while