Transcript 0324782179_216059

Chapter 12
Designing and Delivering
Business Presentations
Lecture Slides
Business Communication, 16e, Lehman & DuFrene
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Preparing an Effective Presentation
• Select topic of interest to you and the audience
• Determine purpose (what you want the
audience to gain)
• Identify major points and locate supporting
information
• Develop a strong opening and closing
• Arrange for a proper introduction
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Organizing Your Presentation
Introduction
Body
Conclusion
• “Tell the audience what you
are going to tell them . . .”
• “ . . . then tell them . . .”
• “ . . . and then tell them
what you have told them.”
Source: Dale Carnegie, 1888-1955
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
An Effective Introduction . . .
• Captures audience’s attention
• Establishes rapport with audience
• Presents the purpose
• Previews major points
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Crafting an Effective Body
• Provide support
_______ in an easy-to-understand
form
statistics
• Provide relevant ________
• Use ______
quotes from prominent people
humor appropriately
• Use _____
jokes and ______
anecdotes
• Use interesting __________
visuals
• Use presentation _______
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Crafting an Effective Closing
• Make conclusion creative and memorable
• Tie closing to introduction for unity
• Use transition words to show clearly
movement to closing
• Practice close for smooth delivery
• Smile and accept audience’s applause
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Presentation Design Principles
number of visuals
• Limit the _______
• Use limited text and _________images
to develop
powerful
one ____
idea per slide
____
• Use effective template
________, fonts, and color scheme
for appeal and easy reading
• Capitalize ____
first letter of bullets, eliminate periods,
and avoid abbreviations
• Reflect _____
legal and ethical responsibility
Proofread carefully
• _________
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Vocal Qualities Enhance
Presentation Style
Phonation
Pitch
Volume
Rate
• Production and variation of tone
• Projection of voice and feelings
• Highness or lowness of voice
• Variable pitch is desired
• Sufficient loudness
• Easy hearing by entire audience
• Speed at which words are spoken
• Moderate rate is preferred
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Your Turn
Which of these words or phrases are you
most likely to articulate incorrectly?
1. Kind of
2. This and that
3. Working
4. What is up?
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Speaking to Culturally
Diverse Audiences
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Use simple English and short sentences
Avoid words that trigger emotion
Enunciate carefully and speak more slowly
Use humor and jokes cautiously
Seek feedback to ensure understanding
Consider the culture’s preferences for:
─ Direct or indirect presentation style
─ Nonverbal communication, greetings, farewells
─ Desired degree of formality
─ Gift-giving
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Delivering as a Team
• Select a winning team
• Agree on purpose and schedule
• Plan seamless transitions and build
natural bridge between sections
• Deliver and field questions as a team
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning
Adapting Presentations
for Distance Delivery
• Be certain presentation is appropriate for
distance delivery
• Establish rapport with participants prior to
presentation
• Gain proficiency in delivering through
distance technology
• Develop appropriate high-quality graphics
Chapter 12, Business Communication, 16e, Lehman & DuFrene
© 2011
Cengage Learning