Transcript Getting your message across

Evaluating your strategy
Paul Mundy and Bob Huggan
www.mamud.com
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Evaluating your strategy (1)
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Evaluate before end of first year
Tells you which communication activities
worked, which not
Tells you why
Paul Mundy and Bob Huggan
www.mamud.com
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Evaluating your strategy (2)
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Assess what didn’t work
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Activity not suited to objective?
The way it was done?
Insufficient resources?
Wrong timing?
Assess what worked
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Why did it work?
Paul Mundy and Bob Huggan
www.mamud.com
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Evaluating your strategy (3)
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Evaluation gives input for next year’s
strategy/workplan
Consider
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Quantity and quality of mentions in the media
Inquiries as a result of media exposure
Readers’ reaction your publications
Reaction of key publics to communication
activities
Paul Mundy and Bob Huggan
www.mamud.com
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