Transcript Research Findings Dissemination: Strategies & Management

Communication and Dissemination:
Research Findings Dissemination
April 23, 2015
Mohammad Shahjahan
Director and CEO
Bangladesh Center for Communication Programs (BCCP)
For more information: [email protected]; [email protected]
Bangladesh Center for Communication Programs
Slide # 1
Communication: Key to Change!
Communication is the key to transform an ignorant
( unaware) person through the steps to behavior
change into an Advocate , and makes a big
difference in changing Perception, Knowledge,
Attitude, Behavior and Social Norms...
Bangladesh Center for Communication Programs
Slide # 2
Dissemination: Key to Knowledge Management!
Dissemination is the process of sharing findings
of a study at local, national or international levels
to provide knowledge on a particular issue or a
problem, and encourage collaboration for further
research, and influence policy development and
implementation.
Bangladesh Center for Communication Programs
Slide # 3
Effective Communication: What do we mean?
Effective Communication starts with a Vision
so that Right Audience gets the Right Message
at the Right Time through the Right Channel.
Bangladesh Center for Communication Programs
Slide # 4
Research Findings Dissemination: Know your Audience
• Policy Makers?
• Program Implementers?
• Scientific Community?
• In-country General Population?
• News or Social Media/Journalist?
• International Community?.....
Listen to your audience and develop audience profile
Bangladesh Center for Communication Programs
Slide # 5
Research Findings Dissemination: Strategies & Management
• Listen to the audience and think strategically
(tailor messages, means, language)
• Define goals and objectives
• Choose the message (news?, what audience wants to
know?, link with the objectives?)
• Identify right medium and means (do they reach to the
target?)
• Set your dissemination strategies and evaluation plan
• Ensure good management (resources, professionals,
continuity).
Bangladesh Center for Communication Programs
Slide # 6
Research Findings Dissemination: Right Message
Articulate Right Message/Materials …
•Policy Makers?.... Advocacy Briefs, Oral Presentation
• Program Implementers?.... Fact Sheet, News Letter, Poster
• Scientific Community? …Scientific Literature, Abstract
• In-country General Population? Leaflet or Pictorial Brochure
• News or Social Media/Journalist? Press Release/ News feed
• International Community?..... Journal Publication
Bangladesh Center for Communication Programs
Slide # 7
Research Findings Dissemination: Prioritize and Focus
Bangladesh Center for Communication Programs
Slide # 8
Oral Presentation
 Time: Start and end on time!
 Be Prepared: Be yourself, establish eye contact
 Good Start: Clear confident introduction, organization
explained and command attention
 Use voice and visuals: 20% of people hear, 30% of them
see and 50% of them both see and hear.
Bangladesh Center for Communication Programs
Slide # 9
Poster Presentation
 Title: Big font size, eye catching, short title
 Layout: Background, Methods, Results,
Discussion/ Conclusion
 Color Combination: Use color appropriately
 Laid Out: The poster should laid out left to right
in columns.
Bangladesh Center for Communication Programs
Slide # 10
Abstract
Most abstracts are in the following format:
 Background/Introduction – why did you do it?
 Methods – how did you do it?
 Results – what did you find?
 Discussion/Conclusion – why is this important?
Bangladesh Center for Communication Programs
Slide # 11
Publication: How to Start
Findings
Audience
Contact
journal/editor
Adhere to
instructions
Target
publication
Review, ruminate,
revise
Save, search
Bangladesh Center for Communication Programs
Slide # 12
Research Finding Dissemination: 7 Cs of Effective Communication
7 Cs of Effective Communication
• Command Attention
• Communicate Comprehensive Message
• Construct Culturally Sensitive Message
• Count Consistency
• Convey a Benefit
• Create Trust
• Call to Action
Practice! Practice! … and Practice!
Bangladesh Center for Communication Programs
Slide # 13
Research Findings Dissemination: Functionalize Research Network
Bangladesh Center for Communication Programs
Slide # 14
Research Findings Dissemination: Lessons Learned
Synergistic impact of a dissemination event
largely depends on a great…
Share Credit:
Make everyone else involved
Feel Good and Look Good!
Bangladesh Center for Communication Programs
Slide # 15
Research Findings Dissemination: Greatest Lesson Learned
Bangladesh Center for Communication Programs
Slide # 16