Transcript Lesson5 the Link between Culture and Communication Jessica袁

Lesson5 the Link between
Culture and Communication
Jessica袁
[email protected]
Reading test
What’s ethnocentrism in your opinion? Have you
ever encountered any problem resulted from it?
Intercultural Business Communication
Culture and communication
(P21~22)
 Without a culture we cannot see, but with a culture we are
forever blind.
 Each of us is born into a culture that teaches us a number
of shared meanings and expectations.
 The meanings of words are much influenced by culture.
 The ability and willingness to change lenses when we look
at a different culture is both the cure and the prevention
for such cultural blindness.
 Studying a foreign language will also learn more about
one’s native tongue by comparing and contrasting the two
languages as well.
Mania of English study
Q: Since you have learned English as a foreign language for so long,
what’s the most obvious difference between Chinese and English?
Intercultural Business Communication
You can talk, but what do you
communicate? (P22~23)
job
home
car
behavior
address
mate
clothes
It depends on how the receiver of
the message sees, thinks, and feels
as much as on what the sender
says, think and feel.
Intercultural Business Communication
Communicating Interculturally (P23)
Learning
ethnocentrism
What to say
Whom to communicate
Who you are
How you communicate the message
Why you communicate in a given situation
When you communicate
Where you can or should communicate
Intercultural Business Communication
Awareness
(P23~24)
Linguistic differences
Nonverbal aspects
Preconceived ideas
Value judgments
Anxiety or discomfort
Intercultural Business Communication
Developing cross-cultural awareness (P24~25)
1
Cultural
similarities and
differences
3
2
the ability to
understand
cultures – your
own and others
– by means of
objective, nonjudgmental
comparisons.
Better
understanding
More tolerant
Less defensive
Intercultural Business Communication
Western Perspective of communication
In western cultures, communication is
studied as the
means of transmitting ideas. Western
cultures emphasize the instrumental
function of communication; that is,
effectiveness is evaluated in terms of
success in the manipulation（操作） of
others to achieve one’s personal goal.
Intercultural Business Communication
Eastern perspective of communication
Definitions of communication from many Asian countries stress
harmony, which is most notable in cultures with a Confucian
tradition. Eastern cultures’ understanding would define
communication as a process where all parties are searching to
develop and maintain a social relationship.
Intercultural Business Communication
Case study:
Read the dialogue below and see what the conflict is between the two speakers.
Discuss in groups the questions following the dialogue.
In Hong Kong, a Chinese policeman (A) goes to his British superior and asks for
leave to take his mother to hospital.
A：Sir?
B: Yes, what is it?
A: My mother is not very well, sir.
B: So?
A: She has to go into hospital, sir.
B: Well, get on with it. What do you want?
A: On Thursday, sir.
B: Bloody hell, man. What do you want?
A: Nothing, sir.
Q1: What do you think the Chinese policeman wants?
Q2: How do you know what he wants?
Q3: What do you think of the British officer’s response?
Intercultural Business Communication
From the previous activity, we see that
meanings do not come from the verbal
language alone. They are also implied from the
context in which communication takes place. In
other words, setting and environment help
determine the words and actions we generate
and the meanings we give to the words and
actions of other people.
Intercultural Business Communication
Theory study (P10)
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a. International communication
International communication takes place between
nations and governments rather than individuals; it is
quite formal and ritualized(仪式化) .
United Nations Conference
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b. Interracial communication
Interracial communication occurs when the
sender and the receiver exchanging messages are
from different races. (Afro-American vs. White American)
Intercultural Business Communication
c. Intracultural communication
It is defined as communication between or
among members of the same culture.
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d. cross-cultural communication
The comparison of cultural phenomena in
different cultures.
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e. intercultural communication
Face-to-face interaction among people of diverse
cultures.
Focus on relationship building (not survival), deep
connections, interactions, mutual gifting, respect, and
learning from one another.
Intercultural Business Communication
Mid-term test: 文化专题报告
 Group Work: Introduce Chinese culture to the world
 Each group of students are required to give us a presentation of
manners/celebration with examples of local culture.
饮茶礼仪, 酒文化,婚礼,满月酒,新居入伙,清明,春节
 Requirements:
 1. No reading, and everyone has to say something.
 2. At least 5 minutes.
 3. There are only titles/ key words/ pictures in the PPT.
 4. shoot video clips to show exactly how to do it step by step
correctly.

From week6, one team one week
Intercultural Business Communication
Assignments
Preview Unit3 Language and Culture
Intercultural Business Communication