Transcript 4B - Internal Environmental Communication

Internal Environmental
Communication
EMS National Forum
29 November 2007
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Overview
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Opportunity to discuss and learn how others inform staff
about their EMS
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Recognise the different methods of communication
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How different methods can be used to give a message
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Examples of Merseytravel’s communication methods
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How to measure communication effectiveness
Merseytravel
Merseyside Passenger Transport Executive and Authority
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A public-sector body
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Responsible for co-ordinating public transport in
Merseyside
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One of 7 such bodies in the UK
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Transport planning
New public transport infrastructure
Bus/rail stations
Bus stops/shelters
Local rail services, ferries and road
tunnels
Supporting non-commercial bus
services
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Environmental Background
• First Environmental Strategy in 1995
Environmental Sustainability Strategy
Published 3rd strategy in March 2006 – 5 year life
• Monitor against policy commitments
• Commitment to publishing an annual
Environmental Sustainability Report to report
progress
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Environmental Management System
Overview of Merseytravel’s EMS:
ISO 14001
Whole organisation certified in 2003
Three tiers – core EMS, implementing the
strategy and wider issues
Communication
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Important to gain staff involvement
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Decided to communicate externally
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External and Internal Marketing Strategy
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Workshop
In your groups:
1. List what you might want to communicate internally.
2. List as many different methods of communication as possible.
3. Using your answers from 1 and 2, decide which methods are
best suited to what you might want to communicate.
Feedback to all.
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What and how the
Environment Team Communicates
What
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What is an EMS?
Environmental Policy
Procedures
Non-conformance reports
Audit programme
Legislation
EMS Review
Frequently Asked
Questions
Objectives, initiatives and
targets
The blue text shows the
variety of ways nonconformance reports
have been promoted.
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How
Verbal:
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Meetings eg EMS Group, section specific, audit
closing meetings
Presentations eg training, briefings, workshops,
toolbox talks
Auditing (on-site presence)
Written:
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Electronic eg newsletters, emails, intranet, internet
Paper eg newsletters, reports, memos, handouts,
posters, wageslip messages, action plans
Other:
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Events
Awards eg Merseylearn, Environmental Star
Competitions and challenges
Continued
What
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External programmes
External awareness days
eg World Environment Day
General awareness raising
Staff involvement
Internal improvements
Best practice
Activities with the
community
We customise the method
of communication is
used to suit the
audience.
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How
Verbal:
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Meetings eg EMS Group, section specific, audit
closing meetings
Presentations eg training, briefings, workshops,
toolbox talks
Auditing (on-site presence)
Written:
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Electronic eg newsletters, emails, intranet, internet
Paper eg newsletters, reports, memos, handouts,
posters, wageslip messages, action plans
Other:
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Events
Awards eg Merseylearn, Environmental Star
Competitions and challenges
Workshop
4. Discuss the best and worst communication you have used
(what works and what does not).
5. Each group to choose 2 examples (1 best and 1 worst).
Feedback to all.
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Examples
• GreenBriefs e-newsletter
• Environment In Your Pocket
• Environmental
Awareness Briefings
(workshops)
• Competitions
• Staff feedback
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Workshop
6. What would you like to communicate and what barriers are
you facing?
Feedback to all.
7. How can you overcome the barriers?
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Evaluating Communication
Why evaluate?
Is it working? Learn from your mistakes.
BS ISO 14063:2006 Environmental Management – Environmental
Communication – Guidelines and examples
Examples given by the standard:
• Number or rate of complaints about certain environmental aspects,
activities or issues
• Number of award applications
• Number of awards received
• Rate of response to an environmental survey/questionnaire
How do you evaluate?
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Evaluating Communication
How Merseytravel evaluates
Questionnaire results (every 2 years)
Question examples:
1. When purchasing a product (eg a computer), which of the following should
you consider?
A. Disposal route and cost
B. Energy and water use during operation
C. Purchasing cost
D. A, B and C
2. Which of the following should be used to clear oil and fuel spills?
A. Water
B. Nothing
C. Detergent
D. Absorbent material
Internal and external audit results
How many people enter a competition
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Evaluating Communication
World Environment Day 2006
World Environment Day 2007
2006 – Attendee feedback
2006 & 2007 – Stand holder feedback forms
2008 – Single theme, bigger and better
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Following Evaluation
Are we meeting our objectives?
If the answer is no, change the method of communication.
If it’s still not working,
is the promotion wrong, or is the product wrong?
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Future Initiatives
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Questionnaire
Focus groups
Pledge bank – maybe???
Staff challenges
“If you think you’re too small
to make a difference, you’re
obviously never been in bed
with a mosquito”. Michelle
Walker
Future key messages
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Thank you!
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LINKS/POWER/EMSConf-Comms2007/GW/LS
07.11.07