Transcript Organizing a Public Demonstration

Organizing a Public
Demonstration
Copyright © 2014 by The University of Kansas
Public demonstration:
A group of people organized to call attention
to a specific cause
Copyright © 2014 by The University of Kansas
Goals of a demonstration
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Advocacy
Support
Protest
Counter-demonstration
Public relations
Action
Copyright © 2014 by The University of Kansas
Forms of a demonstration
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Marches/parades
Rallies
Picketing
Sit-ins
Vigils
Street theater
Copyright © 2014 by The University of Kansas
Why organize a demonstration?
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Other methods haven't succeeded
Timing
Have a public impact
Energize your constituents
Draw attention to cause
Copyright © 2014 by The University of Kansas
Elements of a public demonstration
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Planning, planning, planning
Lead time
Communication
Follow-up
Copyright © 2014 by The University of Kansas
Planning
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What to accomplish
What should happen
Plan your program
Day, date, time, and place
How to get people to come
Work out the logistics
Pre-empt possible problems
Copyright © 2014 by The University of Kansas
Lead time
• Allow yourself plenty of time to reach your goals
• Find the perfect venue far in advance
• Book any special guests far in advance
Copyright © 2014 by The University of Kansas
Communication
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Design an effective communication system
Develop a plan for publicity of demonstration
Orchestrate media coverage
Ensure good communication before, during,
and after event
Copyright © 2014 by The University of Kansas
Follow-up
Immediate and long-term efforts should include:
• Follow-up with intended audience
• Follow-up with constituents
• Publicity of success
• Media coverage
• Organization of other events
• Institutionalization
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