Transcript “Media and Political Communication”.

Unit 2 – Lesson 2
Civic Engagement
Media & Political Communication
SS.7.C.2.11 Analyze media and political communications (bias, symbolism, propaganda).
Media & Political
Communication
What is your favorite commercial on television, or
your favorite advertisement in a magazine or online?
Take the next 5 minutes in your groups and come up with at least
5 commercials that you really enjoy.
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Why do you like that commercial?
How does it make you feel after viewing it?
Does it convince you to buy the product?
Why or why not?
**Share out
Political Campaign
Logos
2012
2004
1996
Did you notice anything
that these logos all have
in common?
2008
2000
1992
http://www.downwithdesign.com/logo-design/20-years-presidential-election-campaign-logos/
Media & Political
Communication
Why do you think candidates use the colors red, white, and
blue stars & stripes in their logos?
What message do you think they are trying to convey by using
these colors & images?
Is there a feeling or emotion that the logos convey?
Is it possible that the media and the politicians might be using these subliminal
cues to convey emotions and feelings without having to use actual words?
Media & Political
Communication
In the next 10-12 minutes, read the
handout
“Media and Political Communication”.
You will need to read for purpose so
that you can define the key terms as
they appear in the context of the text.
Begin by marking the text on the
reading that define each term, and
then write the definition in the box
next to these words on your copy of
this worksheet:
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Bias
Symbolism
Propaganda
Card Stacking
Glittering Generalities
Name Calling
Plain Folks
Testimonial
Transfer
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Political Campaign Logos
Let’s take another look at these logos. Which
form of communication are they using? What
could these colors be “symbolic” of?
2012
2008
2004
1996
2000
1992
On your worksheet, under the word “symbolism” in the “Examples” box, write a sentence
explaining how campaign logos use this method of communication.
How might the use of symbols in political communications (like logos) impact PUBLIC
OPINION? Write these notes now on your worksheet in the “Impact on Public Opinion” box
under symbolism.
Media & Political
Communication
Headlines
Here are a few headlines across the country from the day after the Presidential
election on Wednesday, November 12, 2012
How do these headlines vary?
Are both candidates mentioned?
What type of communication is being used?
http://www.newseum.org/todaysfrontpages/default_archive.asp?fpArchive=110712
Headline A
Let’s look at each one
separately as we
answer some
questions. Be sure to
write your notes under
“BIAS” in the “Impact
on Public Opinion” box
on your activity sheets.
Does this headline have a
bias? How do you know?
Is there an opinion or
preference being expressed
here?
Is there a clear emotion
being expressed with this
headline?
http://www.newseum.org/todaysfrontpages/hr_archive.asp?fpVname=FL_VDS&ref_pge=gal&b_pge=3
Headline B
Let’s look at each one
separately as we
answer some
questions. Be sure to
write your notes under
“BIAS” in the “Impact
on Public Opinion” box
on your activity sheets.
Does this headline have a
bias? How do you know?
Is there an opinion or
preference being expressed
here?
Is there a clear emotion
being expressed with this
headline?
http://www.newseum.org/todaysfrontpages/hr_archive.asp?fpVname=IL_TT&ref_pge=gal&b_pge=4
Headline C
Let’s look at each one
separately as we
answer some
questions. Be sure to
write your notes under
“BIAS” in the “Impact
on Public Opinion” box
on your activity sheets.
Does this headline have a
bias? How do you know?
Is there an opinion or
preference being expressed
here?
Is there a clear emotion
being expressed with this
headline?
http://www.newseum.org/todaysfrontpages/hr_archive.asp?fpVname=MA_BH&ref_pge=gal&b_pge=6
Headline D
Let’s look at each one
separately as we
answer some
questions. Be sure to
write your notes under
“BIAS” in the “Impact
on Public Opinion” box
on your activity sheets.
Does this headline have a
bias? How do you know?
Is there an opinion or
preference being expressed
here?
Is there a clear emotion
being expressed with this
headline?
http://www.newseum.org/todaysfrontpages/hr_archive.asp?fpVname=NE_OWH&ref_pge=gal&b_pge=7
Media & Political
Communication
Many Americans get their news from
the newspaper.
What might be the impact on Public
Opinion if a newspaper’s front page
has a bias?