Transcript Time… - TU Delft

Communication in Time:
What a build-up can do…
Presenting user experiences
to design teams
RichViz/ Search & Tell
TU Delft/ 14th March 2006
1
What is Time?
Time…
…is it just the turning of the watch
hand from 2pm to 3pm to 4pm?
Time…
…no, time represents progress, thus
time is part of any process.
Time…
…a qualitative approach!
Time…
It‘s an
ordinary day.
…sun rise  noon 
sun set  moon rise…
Time…
It‘s the seasons of a year.
…spring  summer  autumn  winter…
Time…
It‘s people
maturing.
…baby  child 
adolescent  adult
elderly  old...

Time…
…includes periods of growth (increase)
and fall (decrease)
Growth/ Fall
Growth/ Fall
2
What about the
Communication
through time?
Start preparing
participants one week
before the meeting.
It’s neither so long a period that
people get bored, nor is it too short to
trigger thoughts.
5 days conveniently match the
7+/-2 rule of Miller. 
In creative sessions the
principle of growth and fall
is also recognized!
Increase of involvement needs time.
Participants need time to warm up
before good ideas sparkle.
But ideas could also come up in a more
relaxing phase after the session.
By preparing
people before
a workshop
the whole
session is
more effective
and efficient…
…but don’t
forget the
period
afterwards.
Stay in
contact to see
if additional
information is
needed.
…it’s like planting in spring
and harvesting the first
fruits in summer!
But there could be autumn fruits too!
Stay in contact with people.
Give them a give-away preserving the
day’s unique experience.
3
How do you grow
involvement
among workshop
participants?
There are many examples
in real life!
A bit messy, and at a first glimpse not
really connected to each other…
…but nevertheless inspiring!
Advent
calendar
…one candy each day
until 24th of December!
The Olympic
Games
…the neverending
flame and the runner
with the torch!
Memory Game
and Domino
…playful but tough.
Advent wreath
…each weekend a new candle is lighted.
After some analysis we
found 4 basic principles
After some analysis we
found 4 basic principles
Counting towards
the future
1…2… …10 coupons,
…rythmic character…
…counting up or down…
and I can get a box for free!
After some analysis we
found 4 basic principles
In your
cinema,
Foretaste,
or soon!
(Movie
trailer)experience
some kind of
mini
…glimpses of what will come…
…little scenarios…
…the more senses are involved the better…
After some analysis we
found 4 basic principles
Raise awareness and/or
create curiosity
…get your message out…
…sender/ receiver…
After some analysis we
found 4 basic principles
Connectors
…integrate unrelated chunks of information
into a framework or story…
All those principles could
be sorted into 2 categories
Prepare people!
Make them curious about the future event!
(passive option)
All those principles could
be sorted into 2 categories
Motivate people!
Build up passion for the future event!
(active option)
4
What do you do
with those
examples?
We thought,
A toolbox which “grows”
could help to design
communication in time…
Communication
in Time
Prepare people!
Motivate people!
Counting
Collecting bonus points
Tear-off calendar
New Years count down
Puzzle
Domino game
Draw to the numbers game
Advent calendar
Advent wreath
Movie trailer
Product samples
Olympic torch run
Flyer/ Poster
Newsletter
Election campaign road shows
Promotion tours
Memory game
Maskots
Logo
Merchandise
Clowns in circus
Show master/ Moderators
Mini
Experience
Awareness
and
Curiosity
Connector
5
Good Luck, and
fruitful sessions!
Any questions?