Transcript EOQ Membership policy ed3

© EOQ 2003
EOQ Communication and
Marketing
Members of the working group
© EOQ 2003
•
•
•
•
•
Anne Elisabeth Zobl
Estibaliz Rollon
Sylvie Hendrick
Christine Weisenborn
Natalia Tomson
Objective of the working group
© EOQ 2003
Define the EOQ Communication and Marketing
strategy
© EOQ 2003
COMMUNICATION & MARKETING TODAY
Proposals
© EOQ 2003
•
•
•
•
•
•
•
Create a communication and marketing network
Use ESQH website
Have a EOQ website page for EOQ members
Define Media Relations
Re-do the EOQ website
Strategy about Quarterly Newsletter
Need of European magazine
Create a communication and marketing network
There is a strong need of creating a marketing and communication network
amongst EOQ member countries. This specific group should not necessarily
be the EOQ Representative for each country but a person responsible for
marketing and communication in the organization.
• Each EOQ member is to invite their marketing and communication person
© EOQ 2003
•
to Antalya.
Meeting in Antalya on Tuesday, April 26 to create the marketing and
communication network
ESQH website
After having used this tool (http://194.109.109.139/eoq_demo
• Login / password: bernard / welcome
• Code: 1962)
•
The decision is to present the project to the EOQ Board in Antalya with the
following specifications:
•
•
•
•
•
•
Having the following information available to use for this specific website:
-state of the art articles
-EOQ projects
-link to EOQ congress proceedings
-company statements about certified personnel
It was also decided to have a person in each country, who will be in charge
of feeding information into this website. (cf. Com & Mkt network)
There is also an absolute need to have a person in charge to keep it alive.
This person should be in contact with the countries, asking for information
and giving feedback on a regular basis.
It would be a good opportunity to use this website to create an EOQ
database (proceedings, articles, documents,…)
•
•
© EOQ 2003
•
EOQ website page for EOQ
members
A request from different countries was to have a HTML page about
EOQ to put on their website.
• There now is a page for EOQ members containing:
• EOQ general info (vision & mission)
• Benefits (PRU, members, summer camp)
• Adding the direct link to the EOQ website on the bottom
• It was also decided to send the EOQ logo to all members for them
to make the best use of it.
© EOQ 2003
•
The member countries will be asked to give feedback; they should
send the website link where the page will appear to EOQ.
© EOQ 2003
To follow is the example of the
webpage
© EOQ 2003
The EOQ is a membership organization comprised of 34 national European quality organizations, as well as institutions, companies and individuals from all
over the world.
•
The EOQ, is an autonomous, non-profit making association under Belgian law, having its headquarters located in Brussels.
•
The EOQ is an efficient network of 34 countries
•
•
Networking
•
Exchange of Know How
•
EOQ is a network of 70 000 people
•
EOQ Congress
•
Regular EOQ meetings
•
CEO trips
•
Networking of Experts
•
During the Summer Camp new change leaders from all over the world get together
•
Summer Camp
•
EOQ committees
•
Alliances with Quality organizations world-wide
•
Research and Development
•
European Quality Vision
•
Research Platform
•
Summer Camp
•
Services
•
Transfer of Know How
•
Improving the levels of competence in quality techniques
•
Personnel Registration Scheme
•
6 Sigma
•
Creativity Tools
•
Dissemination and diffusion
•
Over 1000 events, 1 million participants during European Quality Week
•
European Quality Week
•
European Quality Leader
•
Recognition
•
40 000 candidates have been registered so far through the Personnel Registration Scheme
•
Personnel Registration Scheme
•
European Quality Award
•
7 Creativity tools training
•
For more information visit the EOQ website:
•
www.eoq.org
PRU
Propose the following to the next PRU meeting in Antalya:
• Each PRU country will send an email to their certified personnel, like a
survey with the following points:
• Ask for agreement to be part of a certified personnel database
• Ask what kind of info they would like to receive
• Ask about interest to be part of an EU network
Propose a simple promotional leaflet that will include
• -Information
• -Benefits
© EOQ 2003
And propose a draft during the PRU meeting in Antalya.
• If countries running the schemes are interested they will have to fill in an
order sheet with the numbers of copies they will need
Press Release
The Press Releases will be send to the member countries (EOQ representative
+ Com&Mkt network) for them to disseminate to their members and press
contacts
For 2005 and known today there will be the following Press releases:
• Summit on Transformation (April 2005)
• Congress (April 2005)
• George Borel (April 2005)
• EQL (April 2005)
There is a need to define the person in charge for each member country (cf.
COM&Mkt network)
© EOQ 2003
This person will send EOQ press releases to the local press contact and will
send press clipping back after publication to EOQ to be put on the EOQ
website
Media
© EOQ 2003
After discussion it was felt that the press contacts
should be done by the person in charge in each
country
EOQ website
Based upon experience chat-rooms don’t work and therefore it was decided not to put
any pressure on this point.
• There is a space on the EOQ website if anyone is interested but we should not ‘force’
people to use it!
It was also definitely expressed to change the EOQ website, the life of a web these days
being 2/3 years.
• The target would be September 2005.
• A point about this should be made during the next Executive meeting.
• We will already look at options and proposals to define a budget to be proposed to
the Executive.
© EOQ 2003
The following ideas were defined during the meeting:
• Included in the new website:
• Pressroom: Press releases
• Pictures
• Site map
• Search engine
• Survey with challenging questions on homepage
• Market research
• Job opportunities for EOQ certified personnel (to be discussed in BM in Antalya)
Quarterly Newsletter
© EOQ 2003
We have a quarterly newsletter that will be sent to EOQ members
As well as to the person in charge of communication and marketing (cf.
com&mkt network)
European magazine
There is no need to have a specific magazine but that having
someone taking the lead on it without financial support from EOQ
is a good thing.
© EOQ 2003
Therefore it was decided to invite Brian O’Grady to Antalya, to the
Board meeting and to the Com&Mkt network meeting in order to
give him the EOQ support for the future editions of Made In
Europe
Logo
© EOQ 2003
The question about changing the logo didn’t appear to be of major
importance.
• So it was decided to propose to the Executive that if there is a
need to it and if the executive believes it necessary; to slightly
modify the font but keep the appearance in order not to change
previous documentation
EOQ Board meetings proposal
© EOQ 2003
From now on there should be 10 min. allocate for communication
during Board meetings
• It would be an open space for questions and answers and a way to
• propose to EOQ members products like EOQ PowerPoint
presentations, etc…
• It would also be a time to get some feedback from members and
requests about newsletters, documents they wish to receive,…
EOQ products
© EOQ 2003
Like the PRU informational flyer it would be necessary to find out if
there is a need among members to have an informational sheet
per product.
• The proposal should be made
• to the Executive in Antalya
• to the Board in Antalya
• If EOQ members would find the idea attractive they would need to
place specific orders.
• An order sheet will then be distributed via email.
Workshop Antalya
2 Hours workshop BM in Antalya using creativity
tools for EOQ members and their team (marketing
and communication)
Question to be raised:
© EOQ 2003
• How can we do best practice sharing?
Target
© EOQ 2003
• Useful results for member countries
• Present creativity tools and training
© EOQ 2003
Let’s put our energy together to
make it work!