Transcript Slide 1

Section 3: Exploring Cultural Attitudes and Communications
Section 3: Exploring Cultural Attitudes and Communications
At the conclusion of this section, you should be able to:
• discuss the significance of understanding cultural attitudes,
practices and communication, and
• demonstrate examples of cultures through role-playing in the
categories of
• “self and space,”
• “time and time consciousness,”
• “relationships,” and
• “communication and language.”
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Reading non-verbal signs
• 80% to 90% of a culture is reflected in non-verbal messages.
• Are there any universals of body language?
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Observations of cultural variations
Exercise: Comparing Cultures
Refer to the tables on cultural comparisons in your book. Imagine that
you are working with a buyer who is from a culture very different from
your own. Discuss the situation and answer the following questions:
•Would differences in your culture affect your normal way of
doing business?
•If so, what are the cultural attitudes or customs would you need to
be aware of, or be prepared to modify?
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Cultural summaries
• Asian homebuyers
• Central and South American homebuyers
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Exploring multicultural home-buying attitudes
• Some multicultural homebuyers come with different perspectives
and points of reference about the home buying and selling process.
• Some of these ideas or preconceptions are based on the traditions
and practices of their native countries and cultures.
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Building communication skills
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Business norms and etiquette
Beyond using proper business etiquette, it is important to project
positive attitudes toward diversity, as well as to adjust to the other
person’s need for high- or low-context communication.
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Empathy exercise
Use your non-dominant hand to perform the following tasks:
• Write this sentence: The sun is shining on the treetops.
• Write today’s date.
• Sign your name.
• Draw a tree.
• Turn to the person sitting next to you and show them your work.
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Section 3: Summary
In this section we:
• recalled cultural practices, attitudes, and communication, and
• Interpreted how cultures may vary;
• Discussed how cultural background can influence the homebuying
process;
• Reviewed cross-cultural listening skills and business etiquette; and
• Gained empathy for how an immigrant might feel.
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