Transcript Document
Communication in Negotiation
What?
How people communicate in negotiation
How to improve their communication?
How to close negotiation
• What is communicated during negotiation
• 70% of verbal tactics in buyer-seller study were
integrative
• Offers, Counter-offers, Motives
• Info about BATNA
• Own Attractive BATNA & own reservation price
• Other party’s BATNA & own reservation price
• Effect of one party’s attractive BATNA on that party’s
outcome
• Information about outcomes
• Winners & Losers evaluate outcomes similarly when
they do not know about other party’s outcomes
• Guilt?
• Social Accounts
• 3 types of explanations
• Mitigating circumstances
• Appearance of circumstances
• Changing Context
– Using multiple explanations
• obtaining better outcomes
• reducing effects of poor outcomes
• Communication about process
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Comment / discuss procedures
Share cognitions
Calling attention to contentious tactics
Break from substantive to engage in process
conversations
• Issues to think about
– Need to Adapt vs. tendency to be Consistent
• Early ‘utterances’ predict later ones, and were
predicted by earlier ones
• Reaction to a small # of available cues
• Use only a small number of possible responses
– Stick to the familiar
• Less variation over time
– Small amt of communication outcomes
• 1st five min
• Speaking time of High status negotiators - outcome
for those negotiators
• Dominating with emotion does not help
• Move beyond posturing to info exchange
• Issues to think about…(cont’d)
– Too much information can be a negative thing…
– Depends on the type of information
• How people communicate in Negotiation
• Characteristics of Language
• Logical (offers etc) vs pragmatic (hinted, message
to be inferred)
– Types of threats
» Polarized
» Immediate
» Intense
» Diversity
» High power
• Ability of speaker to encode
• Ability of listener to understand/decode (e.g., idioms)
• How people communicate in Negotiation
(cont’d)
• Use of non-verbal communication
• Eye contact
– Interpretation of eye contact
» Cultural differences
• Adjust body position
– Erect posture vs. crossing arms
• Nonverbal encouragement/discouragement
– Head nodding, smiling,
– Channel of communication selected
• Degree of social band-with (social cues)
– Degree of hostility in communication vs. equalizing
interpersonal skill differences
• How to improve communication
– Using Questions
• Manageable vs. unmanageable (Tab 6.1)
– Open-ended, planned, gauging, open, leading
– Listening
• Passive, Acknowledgement, Active
– Role Reversal
• Cognitive & attitudinal changes depending on
degree of compatibility of initial positions
• Not necessarily the most effective way…
• At close of negotiations
– Avoid fatal mistakes
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Framing
Gather intelligence
Come to conclusions
Learn from feedback
– Achieve closure