Transcript Document
Household recycling: Behaviour change and awareness Wilma Strydom 1 Is a Babylonian confusion created and are communications ‘lost in translation’? 2 Contents • • • • • 3 Theory The study Some findings Conclusion Summary © CSIR Theory of Recycling Behaviour Situational Attitude Descriptive Evaluation of Facilities Personal Anticipated factors consequences Norm Perceived emotions Norm InformationGoal directed Intention (what others do) behavioural Beliefs about (Conscious and (positive/negative) Value control Ascribe consequences Subjective Injunctive unconscious) Motivation Orientations Current responsibility Norm Normto comply Recycling experience (Moral rules) Behaviour Environmental Beliefs about New Awareness Egoistic environmental what others Awareness of Beliefs about Beliefs about paradigm consequences think ability opportunity Negative / Policy Past Altruistic positive support Behaviour Communication experience Rewards Habit association Emotions Desire Biospheric Peripheral Willingness Motivation cues 4 © CSIR The study • Explorative study to explain/understand household recycling behaviour – When you hear the word recycling, what comes to mind? – How do you experience recycling in your household? – Do you receive sufficient communication about recycling? 5 We communicate We communicate (what, how, when, where) • Flyers • Print on bags • Web sites • Advertisements on vehicles • Local newspaper articles • … • … • BUT 6 © CSIR “Lost in translation”? • Do households understand what recycling is and why it should be done? – No, not really • Do households understand what is expected of them? – No, not really • Do households feel they get adequate communications? – No, not really 7 © CSIR In Conclusion While a Babylonian confusion might have been created, and much is lost in translation, ALL hope is not lost … not yet 8 © CSIR In Summary Human behaviour is a very complicated subject What can we do to help change people’s recycling behaviour? Communication is a vital component in shaping human behaviour Do we sufficiently communicate to households: - what is expected of them, - how they can contribute, and - to help them understand why it is important? For someone operating in the waste sector RRR is second nature The public does not have the same level of understanding of RRR 9 © CSIR Thank you 10 Name ([email protected])