Transcript Slide 1
Business Communication Objective • Explain the Communication Process • Describe the Various Barriers of Effective Communication • Explain the Steps of Monroe's Motivated Sequence • Describe the Various Questioning Techniques • Explain the Role of Active Listening for Effective Communication • Explain the Role of Body Language for Effective Communication • Describe the Method of Writing Effective Emails • Explain AIDA: Attention-Interest-Desire-Action Tool Introduction Communication is very important in all walks of life – at a personal level as well as at a professional level. Look at the conversation between a customer and a Manager to understand the relevance of good communication in a business transaction. Introduction Varun then speaks to his designer. Introduction Likewise, Now, However, takewhen when a lookthe he at described what Manager the customer described it, look at had how it tooriginally the designer, Manager wanted. the understood designerit. understood it completely differently. Introduction Mr. Ram Shukla CEO Phoenix Pvt. Ltd. Designer Introduction Look at the three cards. They are all different from what the customer originally wanted. Mr. Ram Shukla CEO Phoenix Pvt. Ltd. Mr. Ram Shukla CEO Phoenix Pvt. Ltd. Mr. Ram Shukla CEO Phoenix Pvt. Ltd. Introduction This happened due to improper communication between the three people involved Such lack of proper communication in any walk of life including a business scenario can lead to great confusion and even losses in a business In both cases, it is a loss to the business and a hassle to the customer Mr. Ram Shukla may not place the order after looking at the sample proof card, or if decides to try again, he still would have to wait for another week to get another sample proof card ready Introduction Such confusion could easily be avoided by proper communication and asking the right questions such as: Which type of font do you want? What should be the size of the card? What is the width of the red band on the card? What is the exact position of the company logo? Let us look at how effective business communication can help everyone function more efficiently. Importance of Communication Communication is important because: • It is about how information is sent and received within firms • It is crucial for working successfully with others • It enables to maintain relationships • It allows to accomplish tasks while working with both individuals and groups • It motivates • It helps to overcome obstacles • It creates a comfortable, trustful and psychologically safe feeling Communication Process Message Beliefs Values Question & Metaphor Behaviour Type State Decision – Making Meaning Encoding Sender Filters Sensory Data Sensory Data Filters Beliefs Values Question & Metaphor Behaviour Type State Decision – Making Meaning Decoding Receiver Channel Components of the Communication Process Sender Participants: 1 Sender: The participant transmitting the message. Receiver 2 Receiver: The participant receiving the message. Components of the Communication Process Encoding Sender Red Rose is beautiful. Receiver Encoding: 1 The translation of a message that is of thoughts or ideas of the sender into words or symbols that the receiver will understand. Components of the Communication Process Encoding Decoding Sender Red Rose is beautiful. Red Rose is a thing of beauty. Receiver Decoding: 1 The translation by the receiver of words or symbols or the encoded message into thoughts or ideas. 7Cs for Effective Business Communication Guidelines for Effective Business Communication - Clarity - Completeness - Conciseness - Consideration (The 'You' Attitude) - Correctness (Accuracy) 6 - Concreteness 7 - Courtesy • CVs, Resumes • Email, Web site, FAQs • Letters, Newsletters, Brochures, Articles, Catalogs • Advertisements, Notice Board, Pamphlets, Signs, Press Release • Presentations, Multimedia, Talks, Meetings • Communication at Workplace Reports, Manuals, Proposals, Books ManagementStudyGuide.com This is a DEMO Course On – Business Communication. Join MSG Premium Membership and Get Access to around 120 Courses + New courses added every week. What You Get: 1. View All Courses Online. 2. Download Powerpoint Presentation for Each Course. 3. Do the Knowledge Checks for Each Course.