Transcript Slide 1
Good Eggs; story tellers volunteering their professional skills to help charities and not-for-profits @g00deggs #g00deggs Good Eggs #g00deggs • • • • • • • • • • • • What is a Good Egg? About Good Eggs Story behind its beginnings What is you at your best? The world of communications About you as an organisation and your eggspectations How do you like your eggs? - How we can help - What's on offer Case studies from here and abroad Resources Thank you's and Contact details Good Eggs #g00deggs • What is a Good Egg? • According to the urban dictionary a Good Egg is: ‘A person who is of great standards. Has done something well, or pleased someone’. Good Eggs #g00deggs • About Good Eggs • - Good eggs are a bunch of story tellers Communicators Marketers Relationship builders Digital strategists - Who want to give back by volunteering their professional skills to help charities and not-for-profits make the world a better place. Good Eggs #g00deggs • We’re not a recruitment agency • We’re volunteers too and we don’t charge anyone for the service. • We aim to provide professional skills to charities and not-for-profits to help increase their efforts. • We do this by matching our professionals with a charity or not-forprofit then watching the magic happen and hoping we don’t get egg on our faces. • Sydney based volunteers Good Eggs #g00deggs • Story behind its beginnings • It is wisest to do everything within your power – through every medium and every message – to leave others a little better – Adam Grant • Effective communication is 20% what you know and 80% how you feel about what you know – Jim Rohn • Words are like eggs dropped from great heights; you can no more call them back than ignore the mess they leave when they fall – Jodi Picoult • Words are like egg, when they are hatched they have wings – Traditional Madagascar proverb Good Eggs #g00deggs • What is you at your best? • • • • • • Autonomy Creative environment Admiration for leadership Not afraid to fail Relationship management Can see end result of my work Good Eggs #g00deggs • Who makes the best eggs? Good Eggs #g00deggs • Why communicating key messages is like eggs; • • • • • Too complicated and you have scrambled the message Too long and you’ve fried the meaning Too overbearing and people’s attention is poached Too much jargon and the message has been whisked away Too much talking and not enough listening and its over baked • Good Eggs; keeping it simple and sunny side up Good Eggs #g00deggs • The world of communications • The (under)valuing of communications in organisations whilst also witnessing the lack of ability to resource and fund positions such as communications. • Undervalued and under resourced, money rightly put into the direct services, but there is the need to showcase and shout from the rooftops. • Comms professionals as a general stereotype like to network and meet people, this plus the altruistic nature of the project and skills that volunteers could develop is a win/win. Good Eggs #g00deggs • About you as an organisation and your eggspectations • Who? You are a charity or not for profit of any size that wants to make the world a better place but needs a leg up or helping hand with some communications or marketing. • Why? You are crazily busy, time poor, underfunded, need an outside in perspective or just want a touch of communication fairy dust to help you and the team from tearing your hair out. • What? Comms professionals looking to offer free support on one off projects or on the type of support that has clear time commitments. Good Eggs #g00deggs • About you as an organisation and your eggspectations • Where? That depends on your project; it could be done remotely or in house. • When? At your and one of our volunteer superstar’s convenience; some volunteers can parachute in for a one off project or to give that communication leg up others could offer an ongoing mentoring relationship or offer strategic guidance • How? Tell us about your organisation and core values. What skills and strengths you are looking for, a short brief about what you’d like and how much time you think the professional would need to commit too. Good Eggs #g00deggs • About you as an organisation and your eggspectations • I’ve got/I’m the communication person/team • We only want to be involved if the team/person is keen to have us on-board. If you are the communications person or team, wow wee we know how busy you are, how are those stress level? Fancy some help, guidance or professional support or additional expertise so you don’t reach breaking point? • Yes please, there must be a catch? How much is this going to cost? • No catch; just be aware that we’re not a recruitment agency, our professionals want to volunteer their spare time at no cost. We are volunteers too and we don’t charge anyone for the service. Good Eggs #g00deggs • How do you like your eggs? - How we can help - What's on offer • Communication planning support; identify communications needs, assist with setting up communication plans and templates, help with crisis communications • Mentoring/coaching/capability building; guide, support and share knowledge and skill based experience • Strategic advice, board support; offer up project management skills to set out strategic direction or get involved at a governance level • Marketing; support, plan, develop marketing strategies or campaigns. • Stakeholder engagement/relationship building; ensure stakeholders have the chance to influence decision-making, co-produce and help guide the process behind stakeholder engagement Good Eggs #g00deggs • Workshops; lead or participate in workshops related to communication planning • Media relations; train people in working with the media, spokesperson training. • Event planning; help project manage or offer advice on setting up an event • Social media; showcase the value of social media • Filming/Editing/photography/graphic design; put camera and design skills to work • Writing support; editing, proofing, reviewing, offering advice • Grant/funding writing or bids; help plan and write that winning bid Good Eggs #g00deggs • Case studies from here and abroad • Community comms collective – 50 comms matches in one year, run lunchtime sessions for community groups and have over 80 volunteers on their books • Pro Bono mentoring • Overwhelmed comms professional with charity helping marginalised and disadvantaged children • Social media strategy advice for campaign and event Good Eggs #g00deggs • Resources • Communication plan • Stakeholder engagement communication plan • Social media plan for events Good Eggs #g00deggs • External Resources • Communciation top tips and guides, digital comms, social media, marketing and media, fundraising guides, motivating and managing volunteers • Thought leaders pages (Zoe Amar, Maria Chilcott, Kirtsy Marrins, Alex Swallow, Daniel Melbye) • Links to More good eggs; Centre for volunteering, Change angels (fundraisers), School of Social Entrepreneurs, Good for nothing Sydney. • In conclusion • We’re story tellers volunteering our professional skills to help charities and not-forprofits • Not here to tell you how to do your work but here to offer a boost or support • This is just the start of our conversation, please tell us what you think • Communication professionals are like eggs, you can whisk them up, scramble their brains, poach their ideas but they’ll remain sunny side up • • • • • @g00deggs [email protected] https://g00deggs.wordpress.com/ http://www.linkedin.com/groups/Good-Eggs6707913/about • Kieran McCann @flat_caps Images, personal images, plus brought through istock or downloaded under creative commons; wikimedia