Transcript A Valentine’s Day Teleseminar

A Valentine’s Day Teleseminar
Steve Crescenzo
Ragan Communications
It’s easy to hate . . .
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Tons of bad writing
Awful photos
Stilted language
Jargon, buzzwords
Loads of C.R.A.P. (Corporate Rhetoric
Awards Program)
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. . . There is a lot to love
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Creative communication
Great writing
Interesting stories
Good reporting
Controversial material
Real-world quality material
Today’s Teleseminar . . .
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A love letter to the folks doing it right
Loaded with stuff you can steal
This can work in ANY company
Have to push a little
Have to get out of your rut
Have to stop doing “Corporate”
communication
Sending 14 Love Letters To . . .
#1: Editors who refuse to
run lousy photos
• We would never run shoddy editorial from
unprofessional writers
• Why do we run lousy amateur photos?
• We run so many photo clichés
• The standard shots
– Group Shots
– People holding things
– Collages
– Award shots
Win a FREE Ragan teleseminar in
2006!
Please complete a short survey telling us what you thought of
today’s event. One response will be drawn and that person’s
team will win a free teleseminar. Increase your company’s
chances of winning—make sure each teleseminar participant in
your group completes the survey.
Fill out the survey at:
www.ragan.com/cupid-2006-survey