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Duke Energy Gas Transmission
Communication Program Enhancements
Rick Kivela
Manager – Operational Compliance
Transmission & Storage Operations
DEGT Communication Program
 Public education/communication program for many
years
 Participated in the development of API RP 1162
 Minor modifications to existing program to
incorporate RP 1162
 DEGT recognizes the benefits of going “beyond”
RP 1162
Stakeholder Groups and Contacts
Target audiences for public awareness outreach:
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Emergency responders
Landowners along the right-of-way
Residents / businesses along the right-of-way
Excavators
Schools
Local public officials
Local leaders
Employees
Civic clubs / NGOs
Media
Developed Plan for Improvement
 DEGT internal cross-functional team
 Governance Team – U.S. and Canada
 Communication Consultants
 Pipeline Safety Advocates
Opportunities for Enhancement
 Employee Ambassador Program
 Access to pipeline maps
 Area Manager signature on mailouts
 Supplement the 800 number with a local number
Employee Ambassador Program
 Train field employees to be
more effective listeners and
communicators
How the Employee Ambassador
Program Came About
 More stringent communication requirements
 Enhancement of historical public awareness
communications
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Sound business case to develop new and enhance
existing relationships with stakeholders
Has real financial impact
 Recommended by Public Awareness Team
Above all it’s the right thing to do
Some Communications Basics
 Things aren’t always what they seem
 Communication isn’t always easy
 Listening is big
 Body language
 Value of preparation / organizing your thoughts
Six Steps
1. Define an “Ambassador” and explain the rationale
for the program and its training
2. Share quick facts and messages about natural
gas, pipelines and the energy industry in general
3. Discuss stakeholder groups and identify
appropriate contacts and opportunities
4. Listening skills training and practice
5. Message delivery training and practice
6. Follow-up and feedback with stakeholders
Pipeline Maps
 http://degt-pipelocation.duke-energy.com
 Also available via a link on the company’s website
Pipeline Maps – Security Issues
 Map view limited to zip code level
 Limited to 3 zip code searches per session
 Latitude/Longitude not provided
 Only DEGT pipelines are shown
Pipeline Maps – Cautionary Notes
 The map that results from zip code searches
provides an approximate location of the company’s
natural gas pipeline(s) in your area.
 Pipeline markers on the right-of-way provide phone
numbers to call to reach our personnel before
excavating near our pipeline(s).
 Before conducting any excavation or similar activity
in the vicinity of the pipeline(s) or other
underground facilities contact your state’s one-call
system (the state phone numbers are available on
the one-call page at www.digsafely.com).
Opportunities and Challenges
 How to evaluate effectiveness of program
 Transition from Construction to Operations
 Level of detail on pipeline integrity issues
 Open houses at DEGT facilities
Questions?