Transcript Dia 1 - STAP

Enforcement
communication
Make your enforcement
visible with communication!
30-5-2013
Innovative
methods
2
Factors to influence compliance behaviour
Environment
Knowledge
Enforcement
Compliance
Attitude
Financial
aspects
Other factors
3
Subjective risk of being caught
 Perceptions are real
 Perceptions determine our behaviour, not the facts !
 The estimation of the risk of being caught is important, not
the actual risk of being caught.
 Crucial: how to influence the subjective risk of being caught?
Enforcement Communication
Communication is like a magnifying glass
Enforcement
Communication
Objective risk
of being
caught
Subjective risk of
being caught
Enforcement communication
The planned use of communication
combined with enforcement to promote compliance
with legislation and regulations.
‘Forewarned is forearmed’
Enforcement
Communication
Educative
communication
Normative
communication
Threatening
communication
Enforcement communication
Where do we communicate about?
Everything that makes you think the risk of being caught is
very high
The rules, enforcement activities, action plans, results of
enforcement, sanctions imposed, expansion of enforcement
capacity, enforcement methods, inspection priorities, good
practices, research results, black list, arguments for the rules
……….
Enforcement communication
When do we communicate?
Sometimes before, always during the enforcement action,
sometimes afterwards, sometimes all three of them.
Enforcement communication
How do we communicate?
Letters, leaflets, conferences,
the internet, social media, e-mail,
newspapers, radio, television,
contact by phone, trade magazines,
the inspection itself, written warnings,
uniforms of the inspectors,
conspicuous official vehicles………….
Practical tips
Analyse the behaviour of your targetgroup
Enforcement and communication are mutually dependent
Work hand-in-hand with the enforcers
Enforcement communication is a tool, not an end in itself
Do what you say your going tot do, but its not necessary
to say everything your intend to do
 Have a clearly crucial-message
 Don’t be afraid of the media, use them!
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Make your enforcement visible with
communication!
Thank you for your attention !
Marian Gacsbaranyi
[email protected]
0031-6-15036040