Communications
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Chapter 11
Communication
Communication
Among personal qualities possessed by
college graduates, the ability to
communicate effectively was ranked first by
employers.
From a survey of 480 companies and public organizations conducted by
the National Association of Colleges and Employers.
WSJ, Dec 29, 1999
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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Communication
Efficient communication is ESSENTIAL to
being successful in life.
The biggest source of interpersonal problems
is poor communications.
The key to the communication process is to
be UNDERSTOOD.
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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Communication
The aim of communication is the
transference and understanding of
information between two or more people.
Communication must always be between
two or more people, one the sender and the
other receiver. You participate in both roles
and your role will change alternatively and
frequently in conversation.
Human Behavior in Organizations, 2nd Edition
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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The Communication Process
Feedback
Source
Encoding
Message
Message
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
Channel
Decoding
Message
5
Receiver
Message
© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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The Communication Process
Feedback
Source
Encoding
Message
Channel
Message
Decoding
Message
Receiver
Message
“I take sugar in my tea”
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Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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The Communication Process
Feedback
Receiver
Decoding
Message
Channel
Message
Encoding
Message
Source
Message
“One lump or two?”
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Communication Feedback
We may say that communication has
occurred only when the message has been
understood.
Understanding occurs in the mind of the
receiver.
Feedback is critical to ensure that accurate
understanding of the message has
occurred.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Barriers to
Communication
Barriers to accurate communication
Unfamiliar language – Including jargon, dialects and
accents
Improper timing – Is the boss distracted today?
Noise and distractions in the environment
Attitude of both the source and the receiver
Differences between people – gender, age, culture,
education, intelligence, etc.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Barriers to Communications
Relationship between the sender and the receiver –
status, boss-employee, parent-child, etc.
Filtering – manipulation of information so that it will seem
more favorably to the receiver.
Selective Perception – receiver hears message based on
his/her interests, needs, motivations, experience,
background and other personal characteristics.
Defensiveness – response when receiver interprets
message as threatening
Language – Words mean different things to different
people.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Communication Enhancers
Speaker
Voice inflections
Gestures
Body language
Listener
Active listening
Eye contact
Human Behavior in Organizations, 2nd Edition
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Communication
Communication occurs in three directions in
organizations
Upward communications
Downward communications
Lateral communications
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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I Heard It on the Grapevine
The grapevine is an informal
communication network within an
organization.
Research reflects that about 75 % of the
communication in the grapevine is
accurate.
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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Rumors
Rumors have no basis in
accuracy.
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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Rumors
Response to situations that are IMPORTANT
to us, and
There is AMBIGUITY between what is going
on and what was said, and
Under conditions that arouse ANXIETY, such
as time off, pay programs, layoffs, etc.
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
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Rumors
Can management control rumors? NO!
Management, however, can do some
things to minimize the rumors.
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Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Suggestions for Reducing the
Negative Consequences of Rumors
Announce timetables for making important
decisions
Explain decisions and behaviors that may
appear inconsistent or secretive
Emphasize the downside, as well as the
upside, of current decisions and future plans.
Openly discuss worst case possibilities – it is
almost never as anxiety provoking as the
unspoken fantasy.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Communications – Did you know?
People remember:
10 percent of what they read.
20 percent of what they hear.
30 percent of what they see.
50 percent of what they see and hear.
80 percent of what they say.
90 percent of what they say and do.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Communications – did you know?
If you tell 100 people something without
repetition:
After 24 hours, 25 percent have forgotten it.
After 48 hours, 50 percent have forgotten it.
After 72 hours, 75 percent have forgotten it.
After one week, 96 percent have forgotten it.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
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© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
The Ten Commandments of
Good Communication
Seek to clarify your ideas
before communicating.
Examine the true purpose of
each communication.
Consider the total physical
and human setting.
Consult with others in
planning communications.
Be mindful of the overtones
as well as the basic content
of your message.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
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Take the opportunity to
convey something of help or
value to the receiver.
Follow-up your
communication.
Communicate for tomorrow
as well as today.
Be sure your actions support
your communications.
Seek not only to be
understood but to
understand - be a good
listener.
© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Summary
Successful communication requires
understanding by the receiver.
The communication process model includes
a source, a message, encoding, a channel,
decoding, a receiver, and, especially
feedback.
Communication in organizations occurs in
upward, downward, and lateral directions.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
21
© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Conclusions
The key to the communication process is to
have understanding on the part of the
receiver.
There are many barriers to communications
that must be overcome for communications
to be successful.
Learn to be an active listener as part of
successful communications.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
22
© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Final thoughts
Communicate to be understood.
Being a good listener is crucial.
Another important aspect of communication
is to think about what you are saying before
you say it.
Today’s communications set the tone for
tomorrow’s relationships.
Human Behavior in Organizations, 2nd Edition
Rodney Vandeveer and Michael Menefee
23
© 2010 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.