Transcript Employee training presentation

Communication
And the Mission of The
Church
Adapted from slides prepared
By
Leon Wellington
DIRECTOR, COMMUNICATION DEPARTMENT
INTER-AMERICAN DIVISION
Miami, Florida
Definition
Communication is the
exchange of messages
between two or more
persons to achieve
understanding of each
other´s perception,
ideas and experiences.
Motive
What prompts communication is our
desire for someone else to know,
what we know, to value what we
value, to feel what we feel and to
decide what we decide. It is a
transfer of information; feelings,
values etc.
Church Communication
Segment of the
communication process
that focuses on message
transmission to and from
the church community;
and the community it
serves.
Church Communication
• Religion is changing and so are the
means & speed of communication.
People’s attitude to religion inside
and outside church is changing.
Communication technology has
collapsed time, space and
distance.
YOUR ROLE
• Know Your mission! Know Your Church
Know Your Departmental Functions
Promote Church Programs & Ministries
Participate in Crisis Management
KNOW YOUR MISSION
Building
Bridges of Hope
Central theme of the Bible
The SDA Church in Guyana exists to
• Make passionate disciples;
• Communicate the everlasting gospel to
all ethnic groups in every administrative
region using Jesus’ method and all
available resources;
• Propagate Godly principles that will
enable people to enjoy abundant life as
they prepare for the Lord’s return.
Caribbean Union
To prepare persons
to live in the
presence
of God
WE ARE FACILITATORS
As communication practitioners,
you are expected to be facilitators
of the process of information
sharing in the church.
WE ARE FACILITATORS
Communication is the total church at
work in witnessing.
KNOW YOUR FUNCTIONS
• Understand how your
church Functions
• Identify, monitor,
engage the channels
through which the
church communicates
its message.
KNOW YOUR FUNCTIONS
• Member of all media & public relations
boards/committees
• Face of the Church in the community
• Eyes & Ears of the Church
• Internal Public
• External Public
KNOW YOUR FUNCTIONS
• Message to both publics may be the
same, but “package” different.
• Interpret publics’ attitude to church.
• Interpret Church’s actions & interests to
the community.
KNOW YOUR FUNCTIONS
• Unlike other departments.
• Involved with and serves all
departments.
• Works closely with administration.
KNOW YOUR FUNCTIONS
• Promotes use of all communication tools
& technology in message transmission
KNOW YOUR FUNCTIONS
• Gather and disseminate news on a
timely basis.
• Manage & enhance public relations.
• Editorial responsibility for church
publications, bulletins, information
releases, etc;
KNOW YOUR FUNCTIONS
• Manage church website
KNOW YOUR FUNCTIONS
• Give guidance to local
pastors and laypersons
involved in
broadcasting and in the
production of
broadcast materials.
Engage community
news organizations
PROMOTOR
• Church programs & Ministries.
• Use of new technology in churches.
• New IAD Communication System.
• Church TV channels and Satellite events.
• Proper use of Corporate Identity Logo.
PROMOTOR
• GOOD MEDIA RELATIONS.
• In order to increase coverage about your
faith community, develop personal.
relationships with media staff that cover
religious activities.
• Know their production schedules.
• Photos.
• Press Kit.
KNOW YOUR FUNCTIONS
• You may become the
“expert” the reporter
turns to for particular
faith-based issues. Help
leaders in your
organization understand
how to handle questions
from the media.
CRISIS MANAGEMENT
• Encourage your organization to develop
a crisis management plan.
• Crisis management team.
• Develop crisis management protocol.
TRAINING
•Training program for
directors is vital
TRAINING
• Seminars for Administrators, Union,
Institutions and field directors.
• Conference Seminars for church
directors:
• Involve local media practitioners
• Attend local media events
STRATEGY
• While the communication strategy
remains the same, to fulfill the
mission of the church will require
new mind sets on the part of
leadership and membership.
CONTEMPORARY RELEVANCE
• The biblical message and values of
Adventism, in order to be compelling
today must be presented with
contemporary relevance in order to reach
a postmodern society.
LINKS
www.interamerica.org
iadmedia.interamerica.org
netadventist.interamerica.org
twitter.com/iadmedia
[email protected]
flickr.com/photos/interamerica
Slide 4 CHURCH COMMUNICATION: Creation Swap @Jason Rupert
Slide 7 MISSION: Creation Swap @Paule Patterson
Slide 14: Headphones Heidi Alldis
Slides 17, 23: Abel Márquez
All others: Inter-American Division Photo Album
www.flickr.com/photos/interamerica
Photo Credits