Essentials of Business Communication
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Transcript Essentials of Business Communication
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to accompany
Essentials of
Business
Communication
for English Language Learners
1st Canadian Edition
Mary Ellen Guffey,
Richard Almonte, Ausra Karka
Copyright © 2008 by Nelson Education Ltd.
1
Chapter 1
Today’s
Communication
Challenges
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-2
The Changing World of Work
Creative communication technologies
Fewer levels of management
More involvement in management
Increased emphasis on self-directed work
and project teams
More global competition
New work environments
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-3
The Changing World of Work
Communication Skills:
Essential for succeeding in the new
world of work.
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-4
The Process of Communication
Feedback travels to
sender
Sender
forms idea
Sender
encodes
message
Channel carries message
Receiver decodes
message
Possible additional
feedback travels to
receiver
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-5
The Process of Communication
How may the sender encode a
message?
Words or gestures.
What kinds of channels carry
messages?
Computer, telephone, fax, Blackberry,
traditional mail, blog.
How does a receiver decode a
message?
Hearing, reading, observing.
When is communication successful?
When a receiver understands the
meaning intended by the sender.
How can a communicator encourage
feedback?
Ask for feedback. Time of delivery.
Amount of information.
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-6
Barriers to Effective Listening
Physical barriers—hearing impairments, noisy
surroundings
Personal barriers—ideas do not agree with our
fixed thoughts
Language problems—unfamiliar words, thick
accent or pronunciation mistakes
Nonverbal distractions—clothing, mannerisms,
appearance
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-7
Barriers to Effective Listening
Thought speed—we process thoughts faster
than speakers express them
Faking attention—pretending to listen
Seeking attention—talking all the time or just
waiting for the next pause
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-8
Tips for Becoming an
Active Listener
Stop talking.
Control your surroundings.
Accept information willingly.
Keep an open mind.
Listen for main points.
Listen for nonverbal clues.
Judge ideas, not appearances.
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Ch. 1-9
Tips for Becoming an
Active Listener
Be patient.
Take selective notes.
Provide feedback.
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Ch. 1-10
Nonverbal Communication
The eyes, face, and body send silent
messages.
• Eye contact
• Facial expression
• Posture and gestures
Appearance sends silent messages.
• Appearance of business documents
• Appearance of people
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-11
Nonverbal Communication
Time, space, and territory send silent
messages.
• Time (structure and use of)
• Space (arrangement of furniture in)
• Territory (privacy zones)
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-12
Tips for Improving Your
Nonverbal Skills
Establish and maintain eye contact.
Use posture to show interest.
Improve your decoding skills.
Search for more information.
Associate with people from diverse
cultures.
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-13
Tips for Improving Your
Nonverbal Skills
Appreciate the power of appearance.
Observe yourself on videotape.
Enlist friends and family.
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Ch. 1-14
Culture and Communication
Good communication demands special
sensitivity and skills when
communicators are from different
cultures.
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Ch. 1-15
Culture and Communication
Key North American Beliefs:
• Informality
Less emphasis on rituals, ceremonies, rank; preference for
casual dress, direct business dealings
• Communication style
Straightforward, literal, uncomfortable with silence
• Time orientation
Precious, equates with productivity and money
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-16
Culture and Communication
Understanding and accepting people from
other cultures is often difficult because of:
Ethnocentrism
• belief in the superiority of one’s own culture
Stereotype
• an oversimplified behavioural pattern applied
to an entire group
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Ch. 1-17
Culture and Communication
Overcome misunderstanding by developing
tolerance.
• Practise empathy.
• Try to see the world through another’s eyes.
• Accept others’ contributions in solving problems.
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-18
Improving Communication
With Cross-Cultural Audiences
Conversation
•
•
•
•
•
Use simple English.
Speak slowly and enunciate clearly.
Encourage accurate feedback.
Check frequently for comprehension.
Observe eye messages.
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-19
Improving Communication
With Cross-Cultural Audiences
Conversation (continued)
•
•
•
•
Accept blame.
Listen without interrupting.
Remember to smile.
Follow up in writing.
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Ch. 1-20
Improving Communication
With Cross-Cultural Audiences
Written communication
•
•
•
•
•
Adopt local formats.
Consider hiring a translator.
Use short sentences and short paragraphs.
Avoid unclear wording.
Cite numbers carefully.
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Ch. 1-21
Effective Communication With
Diverse Workplace Audiences
Understand the value of differences.
Don’t expect sameness.
Create zero tolerance for bias and
stereotypes.
Practise focused, thoughtful, and openminded listening.
Invite, use, and give feedback.
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Ch. 1-22
Effective Communication With
Diverse Workplace Audiences
Make fewer assumptions.
Learn about your cultural self.
Seek common ground.
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Ch. 1-23
End
Copyright © 2008 by Nelson Education Ltd.
Ch. 1-24