Transcript Multimedia Communication

Multimedia Communication
Analysis & Design of Electronic
Communication
CP586 © Peter Lo 2003
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Analysis and Design
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Conduct an analysis of your topic and subject
area, including your main objectives.
Design effective and efficient communication.
Define your target audience.
Efficient delivery of electronic based media.
Look at current design trends.
CP586 © Peter Lo 2003
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I.D.E.A.L.
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Analysis and design is a recursive process that is
vital to the success of a multimedia application.
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Identify.
Define.
Explore.
Act.
Learn.
CP586 © Peter Lo 2003
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Analysis
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Content: effective multimedia development is centered on
how successfully the content is communicated to the end
user.
Audience: customize your site to meet audience needs.
Development system: platform and applications.
Delivery system: hardware, browser and environment.
Function: focus and purpose of media.
CP586 © Peter Lo 2003
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Topic
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What is your message?
What is the primary purpose of your application?
Who is your target audience?
What will satisfy most of their needs or reasons
for coming to your site?
Can electronic media successfully convey that
message?
CP586 © Peter Lo 2003
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Communication
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Web sites and electronic media are designed to
communicate.
Are you going to inform, educate, persuade, entertain or
advertise?
Noise is any distracting material that distracts you end user
from your message.
There are many aesthetic and technical factors that can
hinder effective electronic communication.
CP586 © Peter Lo 2003
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Target Audience
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Electronic media needs to be audience centered.
Begin by determining the audience’s age, knowledge, skill
and expectations.
You must determine computer literacy skills.
Determine the main reasons people will use your
application.
Design an interactive structure that supports your audience
needs.
CP586 © Peter Lo 2003
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Efficient Delivery
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The speed of a client server connection to the
Internet is vitally important.
Learn to develop effective yet efficient delivery of
content over the internet.
Consider the size of your multimedia files.
Plug-ins can often affect timely delivery.
Less is more.
CP586 © Peter Lo 2003
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Design Tips
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Minimize noise and distraction.
Develop an audience centered application.
Use graphic design and metaphors to create visual appeal.
Focus on a utilitarian design: List and define key objectives for your site.
Develop an interactive environment that uses interesting multimedia elements.
Use short bursts of text.
Balance your content and graphics.
Develop audience centered writing.
Graphics should be used to display something that can not be adequately
communicated with text.
Text should be clear and easy to read.
CP586 © Peter Lo 2003
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