Transcript Tools of Rhetoric: Ethos, Pathos, Logos

TOOLS OF RHETORIC:
ETHOS, PATHOS, LOGOS
MS. HANSEN, ENGLISH 9
ASSIGNMENT:
CORNELL NOTES
Write Cornell notes by
copying the information on
the next five slides. Your
notes will help you with the
assignments related to this
lesson, as well as giving you
credit in your AVID class.
RHETORIC
• The art of effectively
speaking and writing =
persuasion
• Formulated by philosopher
Aristotle 384-322 BC
3 TOOLS OF PERSUASION
• Why they are used:
• to appeal to an audience
(reader, viewer, or listener) in
order to win an argument
• Persuasive tactic can be used to
manipulate audience (politics)
• Why they are important to
know:
• You will be able to build a
stronger argument through
writing or speech
• You will know when you are
being manipulated to agree with
a writer’s or speaker’s point-ofview.
ETHOS
• Portrayal or comparison with a credible person
• Trusted by audience
• Greek meaning: character
PATHOS
• Congers emotions/feelings
• Appeals to the heart, not to the head
• Greek meaning: suffering, experience
LOGOS
• Logical reasoning
• Uses facts to convince audience
• Appeals to head, not heart
• Sprite Zero is 100% sugar free.
ADVERTISING
Ethos, pathos, or
logos?
• Jennifer Aniston says Aveeno
products make her skin soft.
• A man speaks through his
tracheotomy (hole in throat) to
warn about the effects that
smoking cigarettes can have on a
human body.
ASSIGNMENT:
ADVERTISING
Identify whether each
commercial is an example of
ethos, pathos, or logos. Support
your answers with evidence you
found in each video. Answers
must be in complete and legible
sentences.
Note: You will not have access to
the Sara Mclachlan/ASPCA video,
so you are excused from video
#6.
• https://www.youtube.com/playlist?list=PLUt_PBZQzj_D7wPf
nSX-m9Ho1pfcq_CgG
• Click on the above link. Watch each commercial all of the
way through, then follow the directions on the left.
SPEECHES
Ethos, pathos, or
logos?
• Four score and seven years ago our fathers brought
forth, upon this continent, a new nation, conceived in
liberty, and dedicated to the proposition that “all men
are created equal.” – Abraham Lincoln
• “Is life so dear, or peace so sweet, as to be purchased
at the price of chains and slavery? Forbid it, Almighty
God! I know not what course others may take; but as
for me, give me liberty or give me death!” – Patrick
Henry
• If then that friend demand why Brutus rose against
Caesar, this is my answer: Not that I loved Caesar less,
but that I loved Rome more. Had you rather Caesar
were living and die all slaves, than that Caesar were
dead, to live all free men? As Caesar loved me, I weep
for him; as he was fortunate, I rejoice at it; as he was
valiant, I honour him; but, as he was ambitious, I slew
him. -Brutus in Wm. Shakespeare’s Julius Caesar,
III.2.20
AN EFFECTIVE SPEECH HAS ALL THREE APPEALS IN ORDER TO
PERSUADE NUMEROUS AUDIENCE MEMBERS.
ethos
pathos
logos
ASSIGNMENT: SPEECH
Identify whether the passages
from Martin Luther King’s “I Have
A Dream” are examples of ethos,
pathos, or logos. Support your
answers by analyzing the
evidence you found in each
passage. Your answers must be
written in complete and legible
sentences.
1.
Five score years ago, a great American, in whose
symbolic shadow we stand today, signed the
Emancipation Proclamation.
2.
But one hundred years later, the Negro still is not
free. One hundred years later, the life of the Negro is
still sadly crippled by the manacles of segregation
and the chains of discrimination. One hundred years
later, the Negro lives on a lonely island of poverty in
the midst of a vast ocean of material prosperity. One
hundred years later, the Negro is still languished in
the corners of American society and finds himself an
exile in his own land.
ASSIGNMENT CONTINUED
3. Now is the time to make real the
promises of democracy. Now is the
time to rise from the dark and
desolate valley of segregation to the
sunlit path of racial justice. Now is the
time to lift our nation from the
quicksands of racial injustice to the
solid rock of brotherhood. Now is the
time to make justice a reality for all of
God's children.
4. And so even though we face the
difficulties of today and tomorrow, I
still have a dream. It is a dream deeply
rooted in the American dream…. I
have a dream that my four little
children will one day live in a nation
where they will not be judged by the
color of their skin but by the content
of their character.
ASSIGNMENT CONTINUED
5. And when this happens, and when we allow
freedom to ring, when we let it ring from
every village and every hamlet, from every
state and every city, we will be able to speed
up that day when all of God's children, black
men and white men, Jews and Gentiles,
Protestants and Catholics, will be able to join
hands and sing in the words of the old Negro
spiritual:
Free at last! Free at last! Thank God
Almighty, we are free at last!
“I HAVE A DREAM”
• https://www.youtube.com/watch?v=1UV1fs8lAbg
• Click on the link to see Dr. Martin Luther King deliver his famous speech in front of the Lincoln
Memorial in Washington DC on August 28, 1963.