INTERNATIONAL BUSINESS

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Transcript INTERNATIONAL BUSINESS

University Of Finance & Administration
INTERNATIONAL BUSINESS
[NA_IB]
Pavla Břečková [Ing., Ph.D.]
[email protected]
INTERNATIONAL BUSINESS – main areas
Full-time course = 12 lectures per 90 mins.
•
INTERNATIONAL BUSINESS [IB], characteristics, indicators.
•
WORLD BUSINESS TERRITORIES, challenges, integration,
main trading blocks [TRIAD, BRIC]
•
GLOBAL BUSINESS ENVIRONMENT.
•
EMERGING MARKETS, characteristics, features, selected
markets in detail
•
BRICS
•
Doing business in ASIA
•
Foreign market analysis
•
PREDISPOSITIONS for working in IB, expatriation and HR in IB
2.
EXAM terms N_IB
12 lectures (per 90 mins) - Finished by:
exam
Completion CONDITIONS = min. 12 points out of 30
 Active participation in the lectures
[active listening, discussing, reading, analyzing & interpreting of economic
articles or case study results, presence at lectures – 50%]
 Case study elaboration & it’s active professional prezentation
 Knowledge test
ALL BASED ON POINTS AS FOLLOW
5 points = 3/5 presence (if less = 0 points)
up to 10 points = success at CASE study
& its prezentation
up to 15 points = TEST
TOTAL max 30
12 – 14 points = E
15 – 16 = D
18 – 20 = C
21 - 23 = B
24 – 30 = A
CASE study / team project
CASE study on one of these topics:
1. BUSINESS TRENDS / opportunities in the next 10 years
Largest threats & opportunities from the point of view of international
business, where it (IB) is going. Areas where it is likely to find the business
opportunities during next 10 years + explain what brought you to such results.
2. EXPORT STRATEGY
Mid term view (3-5 years). What it should lie in, generally - how to support
export (of CZ enterprises), concrete forms + in which business and industry areas (if in
any / if not in all of them) + explain why
3. Finding the COMPETITIVE ADVANTAGE for the Czech Republic / or other country
Competitive advantage + consequently what areas of business and
industry should be preferential (if any) + what to do for succeeding in international
business from the point of view of competitive advantage (micro and macro view).
Possibly also what kind of business environment (or changes in the present one) would
help developing the CZ businesses competitive advantage?
4. PRODUCT PLACEMENT – market study
Placing of a product into a foreign market, including product description +
argument why it is suitable for export, analyses of the preferential market (why this
market, structure and potential of the target group), mapping competition, potentials +
risks, argument why you think your product will succeed.
CASE study - elaboration
CASE study on one of these topics:
1. BUSINESS TRENDS / opportunities in the next 10 years
2. EXPORT STRATEGY
3. Finding the COMPETITIVE ADVANTAGE for a country
4. PRODUCT placement – market study
ELABORATION:
 Elaboration in teams up to 8 people
 Presentation of the results
- ppt possible, cca 15 min., structured way, clear outcomes
(solutions, results)
PREZENTATION:
- up to 15 min. / all the team members should be involved
Team projects presentation - schedule
24/2/2014
introductory lesson, setting the teams, choosing
topics
10/3/2014
consulting on the team projects
24/3/2014
consulting on the team projects
7/4/2014
guest lecture Steffen Schwarz
– part of the course & test
Entrepreneurship: Germany and Europe
21/4/2014
Easter
5/5/2014
presentation of teams, concluding the course
LITERATURE SOURCES
Povinná literatura / Mandatory reading:
Charles W. L. Hill: Global Business Today, McGraw-Hill/Irwin, 7th edition,
2011
Doporučená literatura / Recommended reading:
Allan Sitkin, Nick Bowen: International Business, January 2010.
Stuart Wall, Dr. Bronwen Rees: International Business: A First Course,
September 2009.
Wild, J., Wild, K., Han, J.: International business: the challenges of
globalization. 4th ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-013-174743-6.
Woods, M.: International business. Basingstoke, Palgrave, 2001. ISBN: 0333-75979-6.
Griffin, R.W., Pustay, M.W.: International business: a managerial
perspective. 5th int. ed. - Upper Saddle River, Prentice Hall, 2007. ISBN:
0-13-233532-8
7.
CULTURE DIFFERENCES
= impact of culture on relationship, employees
approach to work, business management and
negotiations
-> this impact is much > than differences coming out from:
o RACE
o SEX
o specialization [PROFESSION]
o POSITION
8.
CULTURE and it’s elements
CULTURE
= characteristic way of living
= based on ACQUIRED models of behaviour (i.e. learnt,
not inborn)
Culture ELEMENTS
 ABSTRACT (values, approaches, opinions, religion –
from generation to generation)
 MATERIAL (stage of development and types of:
technology, structure of consumption in a country /
society )
9.
Basic elements of Culture
Language
Communi
-cation
Social
structure
CULTURE
Values &
Attitudes
Religion
10.
SOCIAL structure
= determines the roles of individuals within the society,
indiv.mobility within society, stratification of the society
 Individuals, Families, Groups
Social attitudes influence / Business:
 US descourage nepotism
 Arab countries: family ties crucial
Importance of INDIVIDUAL to the group:
 Europe culture promotes individualism (PAY = merit based)
 group focused societies (collectivism) = the IND role is to SERVE the
group (PAY = seniority-oriented, group success)
Social STRATIFICATION
Social MOBILITY
 ability of IND to MOVE within stratums of society
11.
LANGUAGE
= identified > 3.000 languages worldwide

Business language
 Form of language
 Competitive weapon
 Translations
 Meaning YES / NO
12.
COMMUNICATION
= VERBAL x NON-VERBAL
 Contact zone
 Gestures & their impact on business
 Role of silence
 Role of eyes
 Gift giving & hospitality
 Business practice
 Role of education in a society
13.
Ad COMMUNICATION - other culture aspects
Time perception
• Timing accuracy
• Politeness
Contact zone
• cca 80 cm in
Europe
• cca 30 cm in e.g.
Arabic countries
Role of eyes
• Importance in
Europe X could be
perceived as a sign
of agression in other
parts of world (Asia,
Japan)
14.
RELIGION
 Christianity
European traditions
 Hinduismus
way of living (life style): castes (privileged groups of
society), common household of a few families,
worship (cult) of cow
 Islam
men preference in business
15.
Characteristics of Culture [relevant to IB]
Culture = collection of values, beliefs, behaviors, customs and
attitudes that distinguish one society from another
 society culture determines how firms operates in the society
Culture reflects LEARNED behavior
• Transmission from one member of society to another
Elements of culture are INTERRELATED
• e.g.: hierarchical society => stress on loyalty & harmony => results
in life-time employment & minimal job switching (Japan)
Behavior is ADAPTIVE
• Because cultural is LEARNED behavior, it’s ADAPTIVE
• i.e. culture change in response to external forces that affects society
Culture is SHARED
• Defines the membership of the society
• i.e. who shares the culture ‘proves’ to be a member / who does not
=> outside of boundaries of society
16.
Hofstede’s 5 dimensions of cult.differences
SOCIAL orientation
• Person’s beliefs about the relative importance of the
individual & groups to which that person belongs
• INDIVIDUALISM x COLLECTIVISM
POWER orientation
• Power RESPECT x TOLERANCE
UNCERTAINTY orientation
• Uncertainty ACCEPTANCE x AVOIDANCE
GOAL orientation (Masculinity x Femininity)
• AGGRESSIVE x PASSIVE goal behavior
TIME orientation
• LONG-TERM x SHORT-TERM outlook
17.
Hofstede’s 5 dimensions
SOCIAL ORIENTATION
= person’s beliefs about the relative importance of the
individual & groups to which that person belongs
INDIVIDUALISM
COLLECTIVISM
• Cultural belief that the person
comes first
• Key values: high degree of
self-respect & independence
• Belief that group comes first
• Typically: well-defined social
networks, extended
families, tribes, co-workers
18.
Hofstede’s 5 dimensions
POWER ORIENTATION
= refers to beliefs that people in a culture hold about
the appropriateness of power and authority dif. in
hierarchies
RESPECT
TOLERANCE
• People tend to accept the
power & authority of
superiors
• People at all levels in firm
accept decisions of superiors
• People are more willing to
question / refuse a decision
or mandate from sb at a
higher position
19.
Hofstede’s 5 dimensions
UNCERTAINTY ORIENTATION
= is the feeling people have regarding uncertain an
ambiguous situations
ACCEPTANCE
AVOIDANCE
• Stimulated by change and
thrive on new opportunities
• Ambiguity is seen as a context
one can grow, develop, carve
out new opp.
• Positive response to change
• People dislike ambiguity and will
avid it whenever possible
• Amb. & change seen as
undesirable
• Preference of routine, structured
& consistent ways of doing
20.
Hofstede’s 5 dimensions
GOAL ORIENTATION / Masculine x Feminine
= is manner in which people are motivated to work
toward different kinds of goals
AGGRESSIVE g.behavior
(Masculinity)
PASSIVE g. behavior
(Femininity)
• People tend to place a high
premium on material
possessions, money &
assertiveness
• People place a higher value on
social relationships, quality of life
and concern for others
21.
Ad GOAL ORIENTATION
Masculinity x Femininity (VALUES & ATTITUDES)
MASCULINITY x FEMININITY (Hofstede’s 1 of 5 dimensions):
= is manner in which people are motivated to work toward different
kinds of goals
Masculinity
People tend to place a high premium on material
possessions, money & assertiveness
The cultures that are more masculine, such as Japan, value competitiveness,
assertiveness, ambition, and the accumulation of wealth.
Femininity
People place a higher value on social relationships,
quality of life and concern for others
On the other hand, feminine cultures, such as Sweden, place more emphasis on
relationships, compassion, and the general quality of life.
22.
Hofstede’s 5 dimensions
TIME ORIENTATION
= is extent to which members of a culture adopt a longterm vs. short-term outlook on work, life etc.
LONG-term
outlook
SHORT-term
outlook
• Value: dedication,
hard work, and thrift
• Value: traditions,
social obligations
23.
KEY terms
- Culture and its impact on International Business
- Characteristics of culture
- Five dimensions of culture differences
-
Social orientation (individualism x collectivism)
Power orientation
Uncertainty orientation
Goal orientation (masculine x feminine)
Time orientation
- Social stratification
- Communication: verbal x non-verbal
- Other culture aspects [time perception, contact zone,
role of eyes, gift-giving, hospitality]
24.
INTERNATIONAL BUSINESS
Thank you for your attention
Ing. Pavla Břečková, Ph.D.
[email protected]