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Social Psychology
scientific study of how we think about,
influence, and relate to one another
Social Thinking
Our behavior is affected by our inner attitudes
as well as by external social influences
Internal
attitudes
External
influences
Behavior
Internal Influences
Attitude
belief and feeling that predisposes one to respond in a particular way
to objects, people and events
Often learned
Can change as acquire new information and experiences
Ages 16 – 24 critical period for these
Internal Influences
Attribution Theory
tendency to give a causal explanation for someone’s
behavior, often by crediting either the situation
(Situational Attribution) or the person’s
disposition (Dispositional Attribution)
Internal Influences
Fundamental Attribution Error
tendency for observers, when analyzing another’s behavior, to
underestimate the impact of the situation and to
overestimate the impact of personal disposition
Internal Influences
Self-Serving Bias
the tendency to take credit personally for good
things that happen and blame the situation, others,
etc. for mistakes and failures
Internal Influences
Cognitive Dissonance Theory
we act to reduce the discomfort (dissonance) we
feel when two of our thoughts or beliefs are
inconsistent or our behavior does not match our
thoughts (or beliefs)
Internal Influences
Dissonance is reduced by:
Rejecting one of the beliefs
Changing the behavior
Denying the evidence which points out the discrepancy
Rationalize
Ignoring (Repression)
External Influences
Norm
An understood rule for accepted and expected
behavior
Role
set of expectations about a social position that
defines how those in the position ought to behave
External Influences
Groups:
two or more people interacting with and
influencing one another
External Influences
Conformity
adjusting one’s behavior or thinking to coincide with a group
standard
Obedience
following direct commands, usually from an authority figure
External Influences
Group Polarization
The tendency within a group to move toward the group’s
prevailing attitudes through discussion within the group
Groupthink
mode of thinking that occurs when the desire for harmony in a
decision-making group overrides realistic appraisal of
alternatives
External Influences
Diffusion of Responsibility
when in an anonymous group, the belief that someone else
“will do it”
Deindividuation
loss of self-awareness and self-restraint in group situations that
foster arousal and anonymity
External and Internal
Influences
Prejudice
an unjustifiable (and usually negative) attitude toward a group
and its members
Stereotype
An often inaccurate and overgeneralized belief about a
group of people
Discrimination
prejudicial action taken
External and Internal
Influences
Ingroup Bias
tendency to favor one’s own group
Scapegoat Theory
theory that prejudice provides an outlet for
anger by providing someone to blame