Transcript Comunication, Innovation and Well

Maori Communications
Anton Blank
Why communicate?
“The limits of my language are the limits
of my world”
Wittgenstein
What is communications?
Getting diverse individuals with varying
perceptions and values to … consent to
a programme or goal.
Edward Bernays
A broker for public support of ideas,
institutions or people.
Newsom, Scott and Turk
What is communications?
• Influencing voluntary behaviour … to improve
the audience’s personal welfare and that of
their society
• Benefits target audience, not the marketer
• Improving welfare is achieved through
influencing and changing behaviour
• Everything starts from the audience’s
perspective.
Andreason
Maori Communications
•
•
•
•
Audience focused
Creating better outcomes for Maori
Supports Maori development
Takes account of historical and sociopolitical context
• Changing attitudes and behaviours of
audiences and institutions
Maori audiences
• Multiple
• Youthful
Old Way
Brand
Maori audiences
• Unequal power balance
• Unilateral decision making
• Imposition of brand values
New Way
Brand
Maori audiences
• Unequal power balance
• Symbiotic relationship
• Shared brand values
Vehicles
•
•
•
•
Maori and other media
Collateral
Web and e-communications
Kanohi ki te kanohi
Issues
• Words and images
Maori Communications
Communication is at the core of the Maori experience. Our
languages, whakapapa, stories, art and other representations
delineate our hapu-tanga – and our space as indigenous people
here.
Our contemporary experience poses new communications
challenges for us. How do social and economic priorities influence
our communications? How do we communicate with hapu and iwi
now dispersed nationally and internationally? How do we promote
te reo in our communications? What is the influence of new
technologies?
This workshop will explore the discipline of Maori communications
and introduce you to some of the concepts, planning tools and
tactics you need to communicate effectively with te iwi Maori –
from within hapu/iwi, pan-tribal and other organisations.
Issues
• Branding
• Racism and the media
• Stereotypes
Conclusion
•
•
•
•
•
Specialist area
Values-based
Audiences and institutions
Supports Maori development
Increasingly significant