Transcript Impact of Phase 1

Sue Baker
Director, Time to Change
TTC Induction 07 12 11
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Purpose of Today
History and Phase 1 Impact
TTC Principles
Phase 2 Outcomes & Projects
Reporting and Monitoring
Project Management
Our First Six Months
Why are we here?
o Our movement – integration internally and
externally
o Shared principles and values
o Shared ownership of outcomes
o Shared problem solving/good practice & learning
o Systems and structures
o Support
o Enjoyment!
History and Phase 1 Impact
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Original bid 2007 (£20m BLF & CR)
1 Oct 2007 – 30 Sept 2011
Mandate from service users and carers
Evidence back to 1996 of impact of S&D in England
Based on other effective international programmes (NZ &
Scotland)
35 projects (some new & some already existed within
partners), LEAP, CMT, four partners
Set of projects needed dovetailing to form a programme
Ambitious outcomes
Never been done in England before
Phase 1 Outcome Targets (England)
o 5% improvement in public attitudes
o 5% reduction in discrimination
o Significantly increase public awareness of mental
health by reaching 30 million adults
o 100,000 people with mental health problems with
increased ability to address discrimination
o 274,500 involved in social contact activity
2009: Mental health discrimination on the agenda
Creating a
national
space for
discussion
Providing
information to
address gaps
in knowledge
2010: Introducing you to your prejudice
Getting people
to recognise
their part in the
problem
2011 Don’t be afraid to talk about mental
health
Innovation
Social contact
o Human Library
o 600 trained volunteers across
20 road show sites
o LE-led projects (Tea and Talk,
Kamoshi)
New Movement
o Bringing together established
and new groups of people with
LE to address S&D (growing
our activists)
o New sectors on-board to
address stigma and
discrimination
o Harnessed resources from MH
Trusts and inspired
o Digital movement (Face Book)
Evidencing Behaviour Change
Impact of Phase 1:
Discrimination
% Change and Target
The number of people living discrimination-free
lives has increased by 4% (*1)
Levels of discrimination have dropped
By 15% (*1)
6
5
4
% Change
3
Target
2
1
0
2008
2009
2010
2011
Survey Year
Behavioural change gains (ie a reduction in
discrimination) have been sustained whilst
attitudes have proved to be
more volatile.
There was a 2.2% improvement in public
attitudes between 2008 – 2010 but due
to the recession this has dropped back
in the last year.
% Change and Target
Public Attitudes
6
5
4
Survey Year
3
% Change
2
Target
1
0
2008
Gains are higher amongst the target audience
who are campaign aware.
(*1)
The Viewpoint survey 2010 (Institute of Psychiatry, King’s College London)
A survey of 979 people using mental health services in five Trusts in England.
2009
2010
Survey Year
2011
Impact of Phase 1:
What this means is that since Time to Change started:
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Estimated 23,486 more people are living lives free from
discrimination
Est. 71,540 fewer people have experienced
discrimination when looking for work
Est. 75,153 fewer people have lost a job because of a
mental health problem
Est. 66,911 more people have made a friend outside of
the mental health sector
Impact of Phase 1:
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Significantly increased public awareness of mental health by reaching 34
million adults
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162,196 people with mental health problems with increased ability to address
discrimination
Time to Change Facebook Fans (86,000 fans)
Findings of an online survey in 2011 found (1,702 respondents, 86% have
experience of a mental health problem):
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83% said that as a result of joining the page they felt that had more confidence to challenge
mental health stigma and discrimination when they see or experience it.
As a result of joining the TTC Face book page the 44% said they had tackled an instance of
stigma or discrimination, 13% had sought help from a GP or other health professional, 27%
had disclosed to family or friends, 14% had disclosed to work colleagues, and 7% disclosed
to a line manager or employer
Viewpoint (2010):
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An estimated 83,248 people using mental health services who were aware of
TTC had increased confidence to tackle stigma compared to a year ago and
ascribed this increased confidence to TTC.
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613,394 involved in social contact activity
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44% of people who attended a Time to Change event stated they had a more positive
impression of people with mental health problems as a result
TTC Principles
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People with lived experience will occupy leadership roles
(internally and externally in the delivery of the programme)
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Evidenced based delivery
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We will work in partnership across sectors to build a broad and
inclusive social movement for mental health
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We will provide best value
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We want all communities to benefit from change, so will aim to
reduce the gap between the attitudes and behaviours of BME
communities and other communities
What does the next
phase of social
change look like….?
Phase 2 Outcomes
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Improve public attitudes by 5%
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Reduce discrimination by 5%
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Reduce the number of areas of life in which people with mental
health problems experience discrimination
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Improve the confidence and ability of people with
mental health problems to tackle discrimination
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Improve the social capital of people with mental health
problems
New Key Plans
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New project to address stigma amongst children and young people (2 regional
pilots)
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New £2.7m grant fund for 75 community-led projects to deliver social contact
(25% for groups within BME communities, 20% C&YP projects)
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Social leadership – growing the movement of people with lived experience tackling
stigma and discrimination and becoming more active citizens. 14 regional and
equalities co-ordinators linking up local networks and individuals, training,
workshops, supporting grant-funded groups.
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Strategic work to secure changes to organisational policy and practice
undertaking 50 user-led audits
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New strategic work and an advice service to improve media representations
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More focused work with BME communities – starting with African Caribbean
audiences
PLUS
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Social marketing campaign, digital
Phase Two –Lived Experience Leadership
Programme Governance & Senior Management
Workforce
Project Delivery
Building a Movement
Workforce
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SMG (2 reps) Advisory Board (2 reps), C&YP Panel, OMT
Project & Evaluation Steering Groups (LE rep on each)
TTC workforce – high proportion with LE
Young Leaders with LE (C&YP project)
User-led grant-fund projects
Social leadership –14 Co-ordinators, Lived Experience Networking Events
50 organisational audits undertaken by people with LE
Community Engagement – events delivered with people with LE
Champions
Project Management & Reporting
Revised Project Management System
• Risk register
• Budget management
• Delivery of milestones, beneficiaries and project plans
Reporting & Monitoring
• Quarterly and annually to funders, the JMG, Advisory Board and
the partner Trustee committees (outcome dashboard, milestones,
activity delivered, risks, learning, evaluation data, financial)
• Beneficiary data (improved capture of demographic data
particularly ethnicity)
• Evaluation data – national surveys and impact of projects on
beneficiaries
• Standing items reported to SMG and the Advisory Board: Lived
Experience & engagement and impact on BME communities
The next six months…..
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Launch new £2.7m grant fund
Social marketing campaign burst (Jan/Feb)
C&YP project – audience insight research and consultation, pilot
areas chosen, C&YP and Parents Panels, conference
Organisational audit kit developed and auditors with LE trained,
key organisations approached, master classes delivered
TBC – targeted work with the African Caribbean community
Regional and equalities co-ordinators inducted & workshops for
grant applicants delivered, leadership charter developed
Community Engagement – flagship event
Media Engagement – first media conference, media advisory
group, advice service running
Website – annual content review, C&YP, diversity
Evaluation - new providers and tools for two outcomes, final phase
one phase and baseline phase two