Transcript Document

When life gets in the way of learning: How
do Micro Enterprises want to learn?
By Lesley Strachan
November 2009
©Strachan, L.K. (2009). ISBE 2009
Aims
To evaluate the external and internal influences
including self-concept(s), perceived or real barriers that
impact on an individuals learning decision
To examine the learning needs of Micro Enterprises
and how they desire to engage with educators to learn
marketing skills
To critically evaluate whether educators can deliver
marketing skills to Micro Enterprises to meet their
needs and desires more effectively in the future
ISBE
Nov 09
Conceptual
External
influences
model
PESTLE
Culture
Subculture
Demographics
Social Status
Reference Groups
Family
Awareness/
unawareness
of skills
needed by
ME’s
Output
Input
Self-Concept
and
Perceived or
real
Barriers
Internal
influences
Perception
Learning & Skills
Memory
Motives, Intention
Personality,
Age and
life cycle stage
Emotions
Beliefs, Attitudes
Knowledge
Lifestyle
Resources
How do ME’s
want to
learn?
Educators
Delivery
systems
Gap analysis,
Changes
New model
Previous
experiences
And
effects
Figure 1
Methods
Quantitative primary research survey with 200
randomly selected Micro Enterprises in Hampshire, UK
across all sectors. Opt in questionnaire, e-mail or post.
Qualitative primary research using a naturalistic
approach with a random selection of 20 Micro
Enterprises from the quantitative survey. Personal oneto-one interviews.
ISBE
Nov 09
Implications
Gaps in knowledge revolve around how educators
could better interact with Micro Enterprises
Learning needs to be meaningful and productive to
Micro Enterprises
Educators are not fulfilling their customers’ needs
These needs must be met if the UK economy is to be
successful in a global economy
This work could be valuable to all educators who have
contact with this sector
ISBE
Nov 09