Transcript Slide 1

SNAP-Ed 2014-2015 Public Health
Programming
Kristin McCartney, MPH, RD, LD
Social Ecological Model
What Influences Your Participants?
Public Health: State Objectives
• Improve access to fruits and
vegetables for low-income
populations.
• Modify the school environment to
support healthy behaviors.
How Would YOU…
Improve Access to Fruits and
Vegetables for Low Income Populations
– “SNAP at the Farmers Market” social
marketing campaign
– Farm to Backpack
– Farm to Food Pantry
– Farm to School
– Healthy Concessions
“SNAP at the Farmers Market”
• Social marketing campaign
• May-September
• Marketing mix (radio, visual advertisements (billboards,
newspaper, flyers, decals)
• May test use of Call-Em-All (automessage/text)
• Cooking or gardening demonstrations
• Multiple test groups
The project will be delivered in communities where there
is a farmers market that accepts SNAP and where greater
than 50% of individuals are below 185% the federal
poverty level.
Use of Focus Group Results:
Benefits
Why Do SNAP participants go to
Farmers Markets?
• Fresh, “just picked”, Healthier
• Better selection & variety, Safer choice than
commercial
• At times cheaper than local grocer
• Locally Grown
• Supporting neighbors, friends, local economy
• Vendors are knowledgeable, friendly and welcoming
• Tastes better, Better Quality
Use of Focus Group Results:
Barriers
Why Don’t SNAP Participants Shop at the Market?
• Almost 1/3 did NOT know
they could use SNAP
benefits at market
• Many Do NOT Know when
Markets are Open
• Need Longer Hours/Open
More Days
• More Expensive
• Quantity Limited
• Some Transportation
Issues
• Embarrassment using
Benefits
• Prefer One-Stop
Shopping Venue
Advertising & Education
– Recipients need to know:
• When markets are open
• Where markets are located
• What produce is “in-stock” that day
• They CAN use them at markets
• What they can purchase
• What to expect when using their benefits at
the market (process)
Health Educator Roles in Project
• Participate in activities to develop
marketing materials
• Disseminate information to stakeholders
(farmers market managers, farmers,
SNAP recipients, community members)
• Evaluate project (data collection)
“Farm to Backpack & Food
Pantry”
• Problem:
– Backpack programs/Food banks traditionally provide ready to
eat foods, which sometimes lack in recommended nutrients.
– Families may lack knowledge/skills/preferences to use fresh
produce
• Direct education:
– Children-familiarize them with produce provided and teach them
the skills to prepare
– Parents-familiarize them with produce provided and teach them
the skills to prepare
• Public Health: (Change the system)
– Farmers-connect them with organizations distributing food
– Food pantries/churches-teach them to grow, connect with local
growers, modify donation lists
Health Educator Roles in Project
• Identify local backpack programs/food pantries
• Determine barriers for adding fruits/vegetables to foods
provided
• Offer solutions through proposed mechanisms
• Facilitate connections to sources of produce (farmers,
school gardens, grocery store donations)
• Provide direct education to children/families
• Provide education to other stakeholders (farmers, food
pantries, churches, donation drives)
WV Farm to School: Objectives
GROW
• Respond to the demand for local products in WV schools
• Engage local farmers in growing for schools
• Create and expand agricultural enterprises
• Incorporate new and innovative production practices
EDUCATE
• Provide food safety training
• Integrate agriculture and gardening into the school curriculum
• Facilitate conferences, workshops and new farmer training
• Initiate on-going technical assistance for production and marketing
success
SELL
• Market West Virginia Farm to School as a real opportunity
• Build a community-based marketplace
• Encourage school-based entrepreneurial enterprises
• Increase farm-based income
“Farm to School”
Local Resources
• WV Farm to School website
– http://www.groweducatesell.com/
• TryThis WV
– http://trythiswv.com/start-or-expand-a-farmto-school-program/
• Regional Farm to School Vistas
“Farm to School”
National Resources
FarmtoSchool.org
http://www.farmtoschool.org/
Health Educator Roles in Project
• Serve on advisory boards/committees to
facilitate Farm to School efforts
• Collaborate with stakeholders to facilitate
relationships with farmers
• Purchase local foods for taste
testing/direct education activities
• Provide school wide taste-testings,
education, printed education materials for
children/families.
Healthy Concessions
• Healthy Concessions projects will be selected
either through greater than 50% of students at
the school where the sport is being offered
receiving free or reduced lunch.
• For community-based sports or sports leagues,
the US census tract data will be used to
determine whether the community has greater
than 50% of individuals at 185% federal
poverty level.
Healthy Concessions
• Healthy South Dakota
– Model Concessions Policy/Materials
– http://www.healthysd.gov/Communities/PDF/ModelC
oncessions.pdf
•
Army Healthy Dining
– http://www.quartermaster.army.mil/jccoe/Operation
s_Directorate/QUAD/nutrition/nutrition_main.html
•
Policy Language
–
http://publichealthlawcenter.org/sites/default/files/resources/s
hip-schoolwellnesssamplepolicylanguage2011healthyconcession.pdf
Health Educator Roles in Project
• Initiate communications with concession groups
(boosters, sports leagues) and educate on need for
healthy options.
• Assess current offerings and work with groups to select
healthier items
• Participate in the development of materials.
• Facilitate efforts to adopt “healthy concessions” into
school wellness policy
• Data collection, evaluation and dissemination of
results.
How Would YOU…
Modify the school environment to
support healthy behaviors
– NAP-SACC
– Smarter Lunchrooms
NAP-SACC
Daycares and preschool programs that
have 50% of students receiving free or
reduced lunch will be selected as sites for
the Nap-SACC program. Sites will be
selected based on interest/need of the
administrators/staff.
NAP-SACC
• 5 Steps of NAP-SACC
– http://gonapsacc.org/about-nap-sacc/5steps-of-go-nap-sacc
Health Educator Role in Project
• Identify interested sites
• Facilitate completion of self assessments
and goal setting
• Provide education and resources to help
sites achieve goals
• Provide child/family education
opportunities
• Measure and report success
Smarter Lunchrooms
• Make no cost/low cost, sustainable,
practical changes to the school cafeteria
environment which encourage students
to make healthier choices.
• Research has shown that with simple
changes such as more creative naming
and changing the physical location of
healthier items, students will increase
their consumption of healthy foods at
school.
• http://smarterlunchrooms.org/
Outcomes/Impacts
SNAP at the Farmers Market
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Development of SNAP at the Farmers Market marketing materials
Number of impressions for billboard and radio advertisements
% of people in media market exposed to campaign (determined by aided recall
interview)
% change in SNAP redemption at farmers markets pre/post media campaign
Farm to Food Pantry, Backpack, and School
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Quantity of locally grown products incorporated into schools, food baskets and
backpacks
Number of individuals/families receiving food baskets, backpacks or served by Farm
to School
% change in home fruit and vegetable availability/accessibility (parent/child survey)
% change in child’s fruit and vegetable asking behavior (parent survey)
% change in child fruit and vegetable preferences (child survey)
% change in parent and child’s attitudes about healthy foods (parent/child survey)
Outcomes/Impacts
School and Community Gardens
• Number of school and community gardens established
• Number of participants in school and community gardens
• % change in home fruit and vegetable availability/accessibility
(parent/child survey)
• % change in child’s fruit and vegetable asking behavior (parent
survey)
• % change in child fruit and vegetable preferences (child survey)
• % change in parent and child’s attitudes about healthy foods
(parent/child survey)
NAP-SACC
• Number of participating centers/staff
• Number of systems/policy changes adopted
Outcomes/Impacts
Healthy Concessions
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Development of healthy concession materials
Number of participating sites
Number of healthy items adopted into concession offerings
Number of promotional activities
Profitability of new options
Smarter Lunchroom
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Number of participating sites
Number of activities completed
Attendance at meetings/events
Changes in school lunchroom environment/policies
Changes in consumption of healthy foods