Transcript Persuasive Writing

Persuasive Techniques
6th grade
Target Audience
Advertisers must know how to
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target their audiences
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use appropriate persuasive techniques
Target Audience is the audience that the
advertisers want to focus on to sell their
product to.
Persuasion Techniques
1.
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2.
3.
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4.
5.
6.
Bandwagon
Snob Appeal
Testimonial
Emotional Appeal
Plain Folks
Faulty Reasoning
Slogan
Repetition
Bandwagon
• You are urged to do or believe something
because everyone else does.
Ex: Be where the action is. Shop at Hang-out
Mall!
Bandwagon- Snob Appeal
This technique suggests that you can be like the
expensively dressed, perfectly shaped people
who use this product.
Example: I accept only the best, and that's why I
buy Aloft perfume.
Testimonial
Famous people endorse a product or idea.
Example:
• I'm professional football player, JJ Watt, and I
use Wash Out window cleaner.
• Justin Beiber uses Proactive.
Emotional Appeal
• Words or images that appeal to the audience's
emotions are used.
• The appeal may be to positive emotions, such
as desire for success, or to negative ones, such
as fear or sadness.
Example: What would you do if all your
possessions were lost in a fire? Get the SaveAll fireproof safe and protect your valuables.
Emotional Appeal- Plain Folks
• Ordinary people sell a message. You are to
believe that because these people are like
you, they can be trusted.
• Much like a Testimonial but plays on your
emotions
Example: As a construction worker, I often get
headaches on the job. That's why I use
PainAway aspirin.
Faulty Reasoning
• Used to manipulate how you feel about someone or
something- the main idea doesn’t support the
conclusion.
Example:
Shampoo commercial"If you don't use our hair products, your hair will thin,
you'll lose your hair, and nobody will want to be your
friend."
That doesn't support the conclusion, by saying that by
not using the shampoo, nobody will like you.
Slogan
A catchy phrase or statement often used to sell a
service or a product
“Can you hear me now?”
Repetition
The name of a product is repeated many
times.
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
Quick review
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Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Faulty Reasoning
Who’s the audience?
Audience?
Audience?
Purpose?
Persuasive
technique
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Audience?
Purpose?
Persuasive
technique
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Audience?
Audience?
Purpose?
Audience?
Purpose?
Audience?
Purpose?
Persuasive
technique
?
Audience?
Persuasive
technique
?
Relevant facts
• Advertisers spend about $200 billion a year on
TV advertising
• The average cost for Super Bowl ads is $2.6
million per 30 second spot
• The average American watches about 24,000
TV commercials a year
http://television-commercial.net/
Making Connections
• What is your favorite jingle?
• What slogan for a product do you find yourself
saying?
• What TV commercial has influenced you to
make a purchase?
• Since Tubby Smith and Billy Gillispie shop at
Kroger, does that mean we should too?
Reflection
“Persuasion is all around you”
In addition to TV commercials, where else do
you see persuasion all around you? Is that
persuasion influencing you or your family in
any way? Explain.
Activity
Identifying advertisements (critically evaluating)
http://www.tv411.org/reading/understandingwhat-you-read/truth-advertising
Reading the fine print (incorporating math)
http://www.tv411.org/reading/understandingwhat-you-read/reading-fine-print/activity/1/1
Propaganda and Debating Topics
http://www.orange-papers.org/orangepropaganda.html
Group Project
http://www.livinghistoryfarm.org/farminginthe4
0s/lrRead02.html