Transcript Presentation on sociability

Investigating new user
experience challenges in iTV:
Sociability
David Geerts & Licia Calvi
Sociability and iTV
Sociability
Core parameter when evaluating impact on
users' communication and collaboration
Needs to be operationalized
Like usability
To help developers design social applications
No guidelines yet
Relevant for
Online games, internet (social software), interactive
television, mobile applications, …
Sociability and iTV
Television is inherently social
Watching television is still family activity
Co-viewing is still dominant practice
Consequences
Social context
Opportunity to let people communicate, form
communities, collaborate
E.g. Social software for television
BusinessWeekOnline
AmigoTV: a social TV experience through triple-play convergence
Sociability and communities
Community creation and development
Social interaction
Cooperation
Collaboration
Different commmunities / different purposes
People with the same interest
Exchange information
People who share phatic relationship
Social mood/bond more important
People who work together
Work-related interaction and collaboration
Basic sociability questions
How can technology support and encourage
communication and interaction among different
users?
Which kind of experience do users expect?
Which kind of information are people willing to
disclose?
Which kind of activities should the technology
support?
Which sort of interaction should the system make
possible?
Designing for sociability
Not self-evident
Designers of social user interfaces need
Guidance from design guidelines
Evaluation methods
Heuristics
Create social software that truly supports
Social interaction
Community building
Collaboration
Common themes in papers
New social situations with mobile itv
Primary and secondary context
Awareness of video camera
People behave differently when they know that what they do
(primary context) can be recorded on mobile video and distributed
on the internet (secondary context)
Sociability issues for designing usable mobile iTV applications
Positive versus negative sociability issues
Tool for enhancing communication vs. isolating individuals or
disturbing others
Privacy – collaboration – scalablity – personalization – behavior
Which characteristics and interaction schemes are socially
acceptable?
When will people give up their privacy? What are the mobile
applications that will win public acceptance?
Cross-media / new genres
Avatopia
Exchange between internet (3D web forum) and broadcast tv
Positive spiral that works well
TV: low effort, high reach / Web: high effort, low reach
Interactive movie elements in pervasive game
Live action role playing: interact with the gameplay via iTV
application
“Trans reality gaming”
Accidental lovers
Participatory fiction: audience interacts with mobile phone to
generate stories with random elements and cyclic structure
Do cross-media applications work best for social itv
applications?
Which new genres can we expect to work well?
Collaboration
Avatopia
Collaborative creation of animations: capture realtime action in
avatar world (cf. machinima’s)
Collaboration tools with strong audiovisual impact for television
InstantShareCam
Collaborative video making / co-directed events
Instant: responsiveness and smoothness of system has to reflect
the social co-creativity
Interactive movie elements in a pervasive game
Support collaboration and social interaction among players with
different roles
Sociability issues for designing usable mobile iTV applications
Need of defining social-oriented collaborative features
Turn-taking, visual feedback from other users’ input, …
How to support collaboration in (mobile)
iTV applications?
Diverse user roles and behaviors
Sociability issues for designing usable mobile iTV
applications
Passive vs. active viewers
Need for personalization
Interactive movie elements in a pervasive game
Spectators vs. players
InstantShareCam
Amateurs vs. semi-professionals vs. producers
TV-LIBRAS
Deaf people vs. hearing people
How to support these different (social) roles / behaviors
in one user interface?
Tools for sociability
Avatopia
Communicative tools: arranging hearings, initiating text conversations,
creating propaganda bots, placing posters and flyers, posting protest lists,
collaborative creation of animations
InstantShareCam
Amateur snapshooters: instant sharing, connectivity, multiple streams
Semi-professionals: remote directing, extensibility of social network,
collaborative editing capability
Interactive movie elements in a pervasive game
Web-based application: interactive surveillance application and
communication tool with players at location
Mobile application: broadcast on portable console and download feature for
players at location and selected external users
Broadcast: on television channels across Europe
TV-LIBRAS
Chat between deaf and hearing people
E-learning possibilities
Which tools can be used to enhance sociability?
Are there generic tools or is every social interface unique?
Social action / social inclusion
TV-LIBRAS
Sign language important for deaf people
Social inclusion of deaf people
Avatopia
Open democracy: no technological enforcement of community
rules
Collaboration a promising direction for facilitating commitment and
societal action
Sociability issues for designing usable mobile iTV applications
Scenario: after terrorist attack identification of victims
Mobility in itv may bring benefit to a community
Validity of information crucial factor
Which tools draw people closer, bring them into action, support
inclusion?
How to prevent intentional or unintentional misuse?
Designing and evaluating sociability
Avatopia
Participatory design process and cultural probes
Cyberethnographical methods
InstantShareCam
Experience prototyping
Not only product but also marketing website
Service infrastructure – software and hardware interface – business
setting
Accidental lovers
Iterative testing
Paper prototyping / storyboarding, simulating user input, using
chat software
Sociability issues for designing usable mobile iTV applications
Investigating relationships between tasks, devices, interfaces and
the environment with scenarios
Which methods are appropriate for designing and
evaluating sociability in (mobile) iTV?