Analyzing Arguments
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Transcript Analyzing Arguments
Mrs. Williams
Modified by Mrs. Hardy
Analyzing
Determine the credibility
Determine the purpose
Identify the strategies and styles for appealing to
targeted audiences: ethos, logos, pathos, and rhetoric
Emotional Appeal: Pathos
Pathos=Pain
Writers use this strategy to attempt to evoke their
audience’s emotions
Pathos appeals to
Physical needs (life and health of the body)
Psychological needs( inner life, need for love and
respect)
Social needs (need for freedom, status, power,
acceptance)
Types of Emotional Appeals
(Pathos)
Use language that involve the senses
Include an anecdote
Include connotative language
Explore euphemisms
Use description
Use figurative language
Develop tone
Experiment with formal language
Ethical Appeal: Ethos
Ethos=character
Writers must establish credibility with their audience
by possessing and revealing good character
How does the writer present himself as reliable and
good?
How does the writer aim to build bridges with the
audience or the opposition?
Types of Ethical Appeals (Ethos)
Show written voice in the argument
Make the audience believe that the writer is
trustworthy
Demonstrate that the author put in research time
Supports reason with appropriate, logical evidence
Present a carefully crafted and edited argument
Demonstrate the author knows and respects the
audience
Convince the audience that the writer is reliable and
has concern
Logical Appeal: Logos
Note the claims the author makes, the exigencies
Note the data the author provides in support of claims
Note the conclusion the author draws
Types of Logical Appeals
(Logos)
Incorporate inductive reasoning
Use deductive reasoning
Create a syllogism
Cite commonly held beliefs or traditional culture
Allude to history, religious texts, great literature, or
mythology
Provide testimony, evidence, facts, quoted research
Order chronologically
Theorize about cause and effect
Draw analogies and present metaphors
Rhetoric
Simply defined is language that effectively
accomplishes it purpose.
How an author uses these devices is called style.
Style can include diction, imagery, syntactical
patterns, figurative language
Deductive Reasoning
Deductive reasoning: the conclusion is a logical
consequence of the premise
All men are mortal
Socrates is a man
(Therefore,) Socrates is a mortal
Inductive Reasoning
Reasoning that involves moving from a set of specific
facts to a very general conclusion.
Common Logical Fallacies
Ad Hominem Fallacy/
Name Calling
“To the individual,” the target’s person’s characteristics
are attacked, instead of the argument
Ex: He is an unfit Presidential candidate because he
has been married three times. How could anyone trust
him to run the free world?
Ad Populum Fallacy/Bandwagon
“To the crowd,” a misconception that a widespread
occurrence of something is assumed to make an idea
true or right
Example: Everyone else ran toward the cafeteria, so I
did too. I didn’t realize they were running toward a
fight.
Propaganda/Celebrity Appeal
Writing or images that seek to persuade through
emotional appeal rather than through logical proof;
written or visual texts that describe or depict using
highly connotative words or images—favorable or
unfavorable—without justification
Example: Tiger Woods selling Buick LeSabre, Michael
Jordan selling basketball shoes, Katy Perry advertising
for ProActiv, etc.
Begging the Question
Taking for granted something that really needs
proving
Example: Did you purchase the flat screen with the
stolen cash before or after you ditched the stolen car?
(Assumes facts not in evidence: (1) the accused stole
the cash, and (2) the accused stole a car)
Circular Reasoning
Trying to prove one idea with another idea that is too
similar to the first idea; such an error in logic moves
backward in its attempt to move forward
Example: The novel is a best-seller because it has sold
so many copies.
Either or Reasoning/
Black and White
The tendency to see an issue as having only two sides
Example: Firearms should be completely banned or
completely legal.
Hasty Generalization
Drawing a general and premature conclusion on the
basis of only one or two cases
Example: Dallas Police Chief Christopher Michaels
suggested that all dogs be muzzled because two
Golden Retrievers have been disturbing the peace in
Fritz Park.
Non Sequitur
“it does not follow” an inference or conclusion that
does not follow established premises or evidence
Absence of a logical connection between a claim and a
premise. (Irreverent reasons for supporting a claim,
illogical leap, or a gap in the chain of reasoning.)
Example: “He is certainly sincere; he must be right.” or
“He’s the most popular: he should be president.”
Post hoc/Faulty causality
“After this, therefore because of this,” assuming that an
incident that precedes another is the cause of the
second incident
Example: Mom discovered the ring was missing, and
you were the last one seen entering her room. You
must have taken it.
Your assignment:
Locate and record 5 arguments from the play that
contain faulty reasoning.
Identify the argument as logical, emotional, or ethical.
More than one answer can apply.
Identify the specific logical fallacy, and explain why
the assumption / argument is fallacious.
Due Friday.