Transcript Slide 1

1. Examine the PSA ad and evaluate the
effectiveness. (Does the image, slogan,
information stick with you? Make you think?)
2. Determine the purpose, target audience, and
propaganda/persuasive technique(s) used.
I can…in order…
• I can create a Public Service
Announcement using
propaganda/persuasive techniques in
order to learn how to apply those
techniques in my persuasive writing.
Today’s Activities….
• Examine PSA’s and discuss the purpose, target
audience and technique(s) used
• Form pre-determined groups
• Decide group member roles
• Discuss possible PSA topics
• Begin planning process
??? Ever heard of these
slogans???
"This is your brain. This is your brain on drugs. Any
questions?"
"A mind is a terrible thing to waste."
"Friends don't let friends drive drunk."
"You could learn a lot from a dummy."
• These are all widely recognizable slogans from
national Public Service Announcement Campaigns
Famous PSA’s from the
past
• http://www.youtube.com/watch?v=nl5gBJGnaXs
• http://www.youtube.com/watch?v=KQ_0AwM93j4
• http://www.youtube.com/watch?v=JOfI21GZjcQ
PSA
• PSA: Public Service Announcement
• Promotes programs, activities, or services of
federal, state, or local governments,
or the programs, activities or services of non-profit
organizations
and other announcements regarded as serving
community interests
• PSA’s can come in the form of video, radio, paper
(any media outlet)
Examine the PSA
• Determine the
purpose, target
audience and
technique(s)
Examine the PSA
• Determine the
purpose, target
audience and
technique(s)
Examine the PSA
• Determine the
purpose,
target
audience and
technique(s)
Examine the PSA
• Determine the
purpose, target
audience and
technique(s)
http://www.youtube.com/watch?v=2RUYk
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http://www.youtube.com/watch?v=YpHlzt
PeHf8
http://www.youtube.com/watch?v=rOw6T
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Examine PSA
• http://www.dhs.gov/files/reportincidents/seesomething-say-something-public-serviceannouncements.shtm#1
• Determine the purpose, target audience and
technique(s).
• http://www.youtube.com/watch?v=R0LCmStIw9E
• Determine the purpose, target audience and
technique(s).
Group Project
Explanation
• You will be placed in groups.
• Each member will be responsible for working on
your group’s PSA!
• Each group will decide on a current topic to create
a Public Service Announcement.
• Your group will create your PSA in power point
format and will present to the class.
• Remember it is best to incorporate all 3 of Aristotle's persuasive
techniques: ethos, logos, pathos
Possible PSA Topics
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•
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•
Texting and driving
Drinking and driving
Anti-bullying
School nutrition
Staying Fit (Fight Obesity)
Other teacher approved topic
Explanation of how work
will be completed
• Each member will be responsible for working on this project!
1. Determine your PSA topic
2. Determine PSA:
o
o
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3.
Begin Research
o
4.
All members will research their group’s chosen topic.
Plan your PSA
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5.
Purpose -(increase awareness, public to take action, etc.)
Target Audience-(K-12 students, high school students, middle-high school students,
general public, etc.)
Techniques/Appeals you want to include- (Ethos, Logos, Pathos, Emotional appeal,
Testimonial, Bandwagon, etc.)
Using the storyboard graphic organizer- member #1 will write in box 1. Pass the
graphic organizer to member #2 to write in box #2 and so forth.
Create PSA
o
o
Once you have completed the graphic organizer, create your PSA using Power
Point. You may add pictures, charts, video, music, etc.
After your PSA is complete, using the same method as you did to complete your
storyboard, your group should come up with a justification about your PSA. The
justification should be a paragraph about why the content of your PSA is important,
how is it relevant, and how you used the persuasive appeals.