Transcript Universita’ degli Studi di Pavia Facolta di Lettere e

Universita’ degli Studi di Pavia
Corso di Laurea Interfacoltà in:
Comunicazione, Innovazione, Multimedialità
COMUNICARE UNA DISCIPLINA
SPORTIVA: IL TRIATHLON
Relatore:
Chiar.mo Prof.
Mario Dossoni
Correlatore: Chiar.mo Prof.
Fabio Muzzio
19/12/11
Anno Accademico 2010/2011
Tesi di laurea di:
Matteo Belloni
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THESIS TARGETS
• A closer look at how many different
sports have evolved from ancient
times to today
• X-rays of all that surrounds the
World Triathlon
• Explanation of the most spectacular
and fascinating to bet on the media
to spread the image of this triple
discipline
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WHAT IS TRIATHLON?
• Triathlon is a sequence of consecutive
three sports: swimming-cycling-run to
dispute in the exact sequence
• It provides a constant training, aimed at
improving the sport in which you are less
accurate, which affects their daily lives
• There are several categories, variations
and gaps that allow samples and beginners,
children and adults to reach their goals
each
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TO WHOM IS DIRECTED
AND WHY PRACTICE IT?
• It is primarily intended for those who want
to get involved and create their own
winning image, not just in sports
• It is a sport that helps, at any age, to form
the character and deal with life's
adversities
• Gives each participant the opportunity to
experience new emotions and to reach
their best physical and mental condition
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ITALIAN CURRENT
VISIBILITY MEDIA
• In our country there are currently
few in-depth sections on national
radio (Radio Deejay with Linus), satTV (Sky Sport Point Triathlon and
synthesis of WCS races on Rai Sport)
and sports dailies (Cuttings of simple
chronicle on la Gazzetta dello Sport)
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FORUMS / SITES /
MAGAZINES
• These are the media used normally, because
updated periodically, by triathletes for
comparisons, experiences, training sessions,
questions, pictures, rankings, news, etc…
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BET ON WHAT TO SPREAD THE
IMAGE OF TRIATHLON?
• Implement propaganda campaigns through
commercials that exalt the intrinsic peculiarities
of triathlon
• Focusing on the development of the youth sector,
in order to achieve success in the international
arena and to mobilize public opinion
• Recommended as alternative sport for those who
want to "unwind" after a hard day's work, perhaps
taking inspiration from the various champions of
other sports that usually are also dedicated to
triathlon
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REALATION BETWEEN
MAIN COMPONENTS
• It Allows to remain in constant contact
with nature, often in places very
characteristic, like Hawaii Islands
• Models the physical appearance from head
to foot, and frees the mind from every day
worries
• It helps to be aware of its capacity and is a
great personal injection of trust
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TRIATHLON STORIES: CHAMPION
VERSUS EVERYDAY HERO
• Champion: demonstration of their
potential; to be able to proudly represent
their country at international level; to feel
part of something rising
• Everyday Hero: tension before carrying out
their business and later exhaustion;
involvement of friends and relatives;
training comparison with their fellows;
reach of the "proper dimension" sensory.
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COMMERCIAL
• “You can’t
become a
World
Triathlon
Champion,
but a every
day life
champion!”
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CONCLUSIONS
• At communication level, some good project
has been implemented, but there is still
much to do if we want to mobilize the
masses
• The elements to value abound: just find the
right gunpowder to trigger a media
bombardment
• With a good advertising campaign is a real
chance that this emerging sport is
establishing itself, increasingly in the
future, because it offers a mix of healthy
values and secular characteristics
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