Transcript Mass Media and Ideology

Mass Media and Ideology
‘IDEOLOGY’STARTER:
‘The knowledge or beliefs
developed by human
societies as part of their
cultural adaptation.’
University of Oregan
‘How we as individuals
understand the world in which
we live. This understanding
involves an interaction
between our individual
psychology and the social
structures that surround us.’
...media awareness
STARTER TASK: Decide which one of these you think is correct and why. Then
write down your own definition of ‘IDEOLOGY. Then create your own
definition
‘A set of beliefs and goals of a
social or political group that
explain or justify the group's
decisions and behaviour.’ History
Central
‘A system of ideas,
principles, and values that
characterize the belief
system of a community.’
Arkarcheology
LEARNING OBJECTIVES
Students will be able to explain what ideology is in the media.
Students will be able to outline how influential ideology is
within the media to the general public.
Students will be able to use sociological theory to discuss how
and why ideologies are transmitted through mass media.
THE IDEOLOGIES OF
DIFFERENT GROUPS:
•An ideology is a set of beliefs about the world.
•Virtually any belief system is described with a word
ending in -ism or -ity
e.g. Christianity, Marxism.
•The word is usually used to describe the beliefs of a
powerful and dominant sector of society.
TASK: Make a list of all of the ideologies that you can think of.
THE IDEOLOGIES OF
DIFFERENT GROUPS:
Is it
because
the
person in
power s
TELLING
us to do
it?
OR...Is it
because we
have
bought into
the
IDEOLOGY
of it?
TASK: In pairs read through the ideology of Hitler then answer the following:
It is evident that we can be controlled through the use of power. An authority figure will tell
us what to do and we obey. Why do you think this is?
IDEOLOGY
TRANSMISSION:
We can be more easily influenced and
controlled through the use of ideology than
through direct imposition of power. If we believe
something to be correct and just we are
capable of almost any act of violence in
defence of our beliefs.
TASK: List some ways in which ideologies are transmitted to the general public.
THE IDEOLOGIES OF
DIFFERENT GROUPS:
One of the best ways of passing on ideas is through
the use of the media: propaganda and advertising
are examples of this in daily action. Most media
productions offer us a set of values, consciously or
unconsciously that we can accept or reject.
An ideologue is someone who
pushes an ideology in their work
It is essential that you have some
knowledge of and can refer to
such people in your essays.
Think-Pair Share Task: What kind of ideology does this advert transmit. Write a list so you
can feedback your ideas.
WALT DISNEY THE
IDEOLOGUE
Did anything you
come up with
feature in this
clip?
Walt Disney is
seen as an
ideologue. He
portrays an
image of family
and American
values that many
find too
conservative and
Right-wing for
their taste.
TASK: I’d like you to watch this part of a Disney film and note down any features of ideology
that may be included within it, there are some ‘clues’ on the board. Then discuss in your
groups and feedback.
PLENARY-Just a Minute
All of you ask yourselves the question:
What if you weren’t allowed to know what we’ve learnt
today?
One of you will start to speak about the topic covered
and your opinion on it for just one minute!
STARTER: What’s
being said?
Listen to the lyrics.
What might The Temptations be singing
about? What ideology may be being sung
about?
IDEOLOGY AND
MASS MEDIA:
Why are some people worried?
MARXISTS have
a theory.......
TASK: Read through your Marxist viewpoint handout and make a mind map of
the MOST RELEVANT and INTERESTING points on their view of the relationship
between mass media and ideology.
MARXISM AND THE
IDEOLOGY OF THE MEDIA
The concern with the ideology of the media that is expressed by many,
especially Marxist theoreticians such as Greg Philo and the Glasgow Media
group is that:
•Do you agree that . . . the effect of the media is one of long term exposure to
certain perspectives; that they are accepted without question and create an
unquestioned reality for observers? Why/ why not? Explain yourself.
•What is the effect of the media creating a moral climate in which certain views
and perspectives are acceptable (sexism and racism in the 1960s?) and
unquestioned (inequality and anti-disability in the 1990s?) on people in society?
•Globalization is a case in point, where developing countries receive a moral
philosophy from Western media productions which is at variance with the belief
and religion of the country which views the productions. Islamic countries will be
exposed to a view of the role of women in US culture which they would deem
inappropriate. This could be two-edged for that society.
TASK: I want you to answer the questions above in your own paragraph.
THE DIFFERENCE
BETWEEN IDEOLOGY
AND PROPEGANDA
Propaganda is different from ideology in
that it uses deliberate techniques of
persuasion to create and influence
belief. The propagandist works on the
basis of developing and changing
behaviours and political ideals by taking
as a starting point already commonly
held beliefs.
PROPEGANDA
In time of war, all
governments use
propaganda; they
target their own
people as well as the
enemy for
propaganda.
What am I
showing you?
PROPEGANDA
Think about war - There is a
question to which the reality of
war can be shaped to make it
acceptable and possible.
If people really understood the
impact of war, would they
welcome it so enthusiastically?
Why?
Most images of war are
enthusiastically censored by
the government so that people
are shielded from the worst of
what actually happens.
PLENARY
T
IDEOLOGY could be explained as ‘A system
of ideas, principles, and values that
characterize the belief system of a
community.’
PLENARY
F
People did what Hitler told them to do
because he was the person in power and
told them to do it rather than them buying
into the ideology of what he was saying.
PLENARY
T
One of the best ways of passing on
ideology is through the use of the
media: propaganda and advertising
are examples of this in daily action.
PLENARY
F
An ideologue is someone who rules
a country
PLENARY
F
Walt Disney is seen as an ideologue who
conveyed communist type views to the
world through his films.
PLENARY
F
Walt Disney is seen as an ideologue who
conveyed communist type views to the
world through his films.
PLENARY
The classic Marxist theory approach to the
media is fixed on the basic assumption
that the
media are inextricably linked to the
economic base of society (capitalism).
T
PLENARY
From the Marxist viewpoint The media
reinforces the ideological
messages of those in power. The views of
this group are given a privileged position
over other viewpoints.
T
PLENARY
F
Propaganda is the same as ideology
in that it uses subtle messages to
create and influence belief.