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Vision, Strategy, and Future
Gary Proctor
Partner Marketing
Information Management Software
© 2008 IBM Corporation
IBM Database Management Software
IDS is Everywhere!
IDS Growth Rate
Market Growth Rate
 Continued double-digit growth
 Faster than the database industry
 Media and analyst attention
 IDS 11.5 announcements in over 32 media outlets
 New platforms, including Mac OS/X
 Analyst articles and reports coming out
 Partner growth
 Over 1000 BPs generated Informix revenue directly to IBM in 2008;
over 2500 known BPs including ISVs
 47 new partners in 2007; 32 new first time Informix BPs so far in 2008
 Academic Initiative includes IDS now
 Universities getting free access to IDS for professors and students
 IDS “Detective” game available now and being freely distributed to universities, colleges, and tech schools
 More free access to new software
 First ever open beta in 2007 with over 10,000 downloads
 New (free!) IDS 11.5 (Cheetah 2) Developer Edition software
 Apple / Mac Port and Developer Edition available from web
 Over 40 events worldwide in 2007, more planned in 2008!
 More reference material, publications, tutorials, demos, videos
 IDS 11 book by Carlton Doe, updated for Cheetah 2 features
 Three new redbooks, new certification tutorials and developerWorks articles
 IDS Experts blog, podcasts, videos and demos
 IBM Informix BP Solution Portal for Partner News and Informix specific informational links
© 2008 IBM Corporation
IBM Database Management Software
2008 Momentum already underway
© 2008 IBM Corporation
IBM Database Management Software
IDS Rising… Raising the Volume
Increased e-Marketing
© 2008 IBM Corporation
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IBM Database Management Software
IBM Data Serving Software
Use your data more effectively and efficiently
Optimized for extreme speed
delivering 10 times the performance
of conventional databases
Optimized for a diverse range
of solutions requiring maximum
flexibility and performance
Optimized for near hands free
administration with high
availability and clustering for
transaction intensive solutions
Optimized for rapid and
flexible development of
solutions requiring
dynamic data records
Optimized for solutions requiring
the extreme levels of transaction &
data volume and performance
The industry’s broadest range of database and data warehouse
management innovations optimized for every business need
© 2008 IBM Corporation
IBM Database Management Software
The IDS Promise…
Resilient
Agile
Invisible
Reliable
Available
Secure
Adaptable
Fast
Flexible
Hidden
Minimal
Affordable
“…any outage to our network can hinder our
customers… IDS assures we can provide
uninterrupted service, day & night…”
Multiple applications in nearly every store for
retail, pharmacy, & resource planning.
10,000 + databases managed by 8 DBAs.
Large Telco
Large Worldwide Retailer
“…Intrado provides the core of U.S. 9-1-1…
We needed a fast database; one that would
respond immediately, every time…”
© 2008 IBM Corporation
6
IBM Database Management Software
The Innovation Continues… Today
11.50
Low Cost
Cluster Scalability
Painless Global
Availability
Mac OS/X
Support
Administration Free Zone
Application Development
Security
© 2008 IBM Corporation
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IBM Database Management Software
Informix Technical Roadmap Investment and Innovation
Drive Industry Leading Capabilities
Unlocking the Business Value of Information
for Competitive Advantage
Business Continuity
with Security
IDS 11.10
2007
 High Availability and continuous
availability enhancements
 Significant security and
encryption enhancements,
LBAC and Common Criteria
certification
 Enhanced spatial & geodetic
web-services for location-based
services
 Further reduction in TCO with
improved administration
functions,
 Advance application
development, XML & SOA
 Enhanced solutions integration,
Admin API, customizable
footprint
Continuous
Availability &
Scalability*
IDS 11.50
Dynamic Enterprise
OLTP
Data Server*
vNext
May 2008
2010
 Always On
 Compression
 High power
 Enhanced enterprise
scalability and
data management
availability for cluster
solutions
 Dynamic
provisioning
 Enhanced data
encryption
 Performance
enhancement
 More advanced
application
 Additional security
development
management
 Mac OS support
 4GL Enhancements
 Integrated servers
administration
 Enhanced data
management tooling
 XML Enhancements
 Virtual Appliance
* Subject to change
Enterprise OLTP
with Zero
Administration*
vNext+
2012
 Seamless
heterogeneous
replication
 100% Availability
 High scalability
clusters
 Full Autonomics
 Enhanced App
Support
Informix
Resilient, Agile,
Invisible
© 2008 IBM Corporation
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IBM Database Management Software
4GL: Then, now, and what’s to come
Unlocking the Business Value of Information
for Competitive Advantage
4GL
Fix packs
2005-2007
 Client Required
Priority
Defect Fixes
4GL Interim
Release
March 2008
 3 Character Byte
Support
 Quality of Font,
Color Mgmt.
Enhancements
4GL Interim
Release
Q2 2008
4GL Interim Releases
Every 12 – 18 Months
4GL
2009 and beyond
Fix Pack
Q4 2008
 SOA Web
Services Support
 ISQL / Ace Limits
Enhancements
 Client Required
Priority
Defect Fixes
 High value
Feature
Requests from
Customers and
Partners
 Client Required
Priority
Defect Fixes
 Enhanced Web
Services
functions
 Certification on
AIX 6.1
 Certification on
new platform
releases
 Client Required
Priority
Defect Fixes
* Subject to change
Informix
Resilient, Agile,
Invisible
© 2008 IBM Corporation
IBM Database Management Software
Information On Demand Expands IDS Value…
New Announcements
Leverage & Expand IDS Value…
Retail Integration
Framework
Cognos BI
Information
Server (CDC)
Rational Application Developer,
WebSphere Application Server,
WebSphere Process Manager,
WebSphere MQ, Tivoli Storage
Manager…and more
solidDB
Data Studio
InfoSphere
MashupHub
Optim
Encryption
Expert
© 2008 IBM Corporation
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IBM Database Management Software
IDS & solidDB for maximum business value
Further accelerating the IDS solution
High
performance
Applications
New Integration
released June
2008
 Very High Speed
+
 Low Latency
 In memory cache
solidDB interface
Integration
Informix interface
© 2008 IBM Corporation
IBM Database Management Software
Integrated Data Lifecycle Management
Maximizing business value throughout the lifecycle of data
+
+
Productivity
– Slash development time
– Promote collaboration
Simplify development skills
– Learn once, use many times
– Extensible with Eclipse plug-ins
Data Studio
+
Accelerate Java development
– Bridge the gap between data and Java
– Consistent and controlled data access
Data Growth
 Improve performance
 Control data growth
 Streamline upgrades
Test Data Management
 Create targeted, right sized
test environments
 Improve application quality
 Speed iterative testing processes
Data Privacy
Data Studio Integration to
be released in August 2008
Optim
+
Integration
Available
Now!
 Mask confidential data
 Mitigate Risk
 Comply with privacy policies
Compliance
 Data retention compliance
 Decommissioning
© 2008 IBM Corporation
IBM Database Management Software
IBM Data Studio
Common, familiar look and feel
“…It took us about a week to migrate to the new development environment...
Our development will operate up to 20 to 50% faster than before…”
Janick Bernet, Developer, Swiss ASP
Common User Interface Eclipse & Web 2.0
Develop
Deploy
Design
 Physical Data Modeling
(diagrams)
 Data Distribution Viewer
Enterprise
Create
Architecture








Integrated Query Editor
•Establish
SQL Builder
•Maintain
SQL & Java Routine Debugger
XML Editor
XML Schema Editor
pureQuery for Java (Dec. 07)
Data Web Services
Query Analysis
 Integrated Query Editor
 Stored Procedure Deployment
Protect & Govern
Data Access Management
 Grant and Revoke Privilege
 Manage Security Objects,
Users and Roles
Administer
Database Administration
 Update Utility Statistics
Data Movement and Change
 Extract, Load, Browse, Edit
Object Management
 Object Filtering and Browsing
 Create, Alter and Drop
Performance Management
 Health & availability monitoring
 Visual Explain
DB2 and IDS support - all platforms. Others by Eclipse plug-ins
© 2008 IBM Corporation
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IBM Database Management Software
IBM Mashup Center – Key Components
Lotus Mashups
Quickly and easily assemble
mashups on-the-glass…
Create dynamic widgets
InfoSphere MashupHub
Unlock & share web, departmental,
personal and enterprise information for
use in Web2.0 applications…
Transform and re-mix Web 2.0-style feeds
Catalog: Sharing & discovery of
mash-able assets.
Integration to
be released
in July 2008
© 2008 IBM Corporation
IBM Database Management Software
Cognos Performance Management
Available
Now, but …
© 2008 IBM Corporation
IBM Database Management Software
Cognos & IDS: How Are We Doing?
 Scorecards
 Deliver at-a-glance information
 Show how the organization
performs against targets immediately
 Communicate strategy and targets
 Increase accountability
 Connect departments
 Dashboards
 Translate complex information into
high-impact presentations
 Allow you to spot changes
 Are highly intuitive
 Align decision makers
© 2008 IBM Corporation
IBM Database Management Software
Cognos & IDS: Helps answer the Question Why?
 Enterprise Reporting
 Supports multiple report types: Production,
Managed, Ad-hoc, Financial, etc
 Is adaptable to any data source
 Operates from a single metadata layer
 Can be personalized and targeted
 Can be distributed via email, portal, MSOffice applications, search application and
mobile device
 Analysis
 Enables the guided exploration of
information that pertains to all dimensions
of your business
 Performs complex analysis and scenario
modeling easily and quickly
 Gets to the “why” behind an event or
action to improve business performance.
 Moves from summary level to detail levels
of information effortlessly
© 2008 IBM Corporation
IBM Database Management Software
Information On Demand
Unlocking the Business Value of Information for Competitive Advantage
Financial Workforce
Dynamic
Optimization
Risk
Insight
Supply
Chain Multi-Channel
Customer & Product
Marketing
Profitability
Business Optimization
Better Business
Outcomes
Plan, understand and optimize
business performance
End-to-End
Capabilities
Establish and maintain an
accurate, trusted view of
information
Flexible Architecture for Leveraging Existing Investments
Other
Information
Sources
Manage information over
its lifetime and use it as
part of business processes
© 2008 IBM Corporation
IBM Database Management Software
Our Strategy is Resonating
What is your “Information Agenda?
“…there's no more extensive information management
portfolio available, period…”
“…With IDS 11, IBM has sent a
message that they are serious
about the DBMS…”
2008 Editor’s Choice Awards
From Intelligent Enterprise, June 2007**
“…IBM's data management infrastructure is
superior to Oracle's and SAP's offerings…” Gartner
IBM: 2008 Channel Champions, CRN
Data & Information Management
“ …much of IBM’s growth in
the market may be attributed
to the success of IDS…”
IDC, December 2007*
“… With the Solid acquisition, IBM once again
raises the stakes among the leaders…” IDC
“…IBM provides the most comprehensive, scalable
enterprise DW appliance family on the market...”
© 2008 IBM Corporation
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IBM Database Management Software
Top Reasons to upgrade from IDS 7 To IDS 11
Grow your business, reduce costs
 PERFORMANCE (faster transactions means more business)
 Non-blocking checkpoints
 Workload distribution using SDS and RSS
 B-Tree Scanner
 Optimistic Concurrency
 AVAILABILITY (Today, downtime means lost business)
 Cluster support with shared disk secondary (SDS)
 Multiple remote secondary servers (RSS)
 Faster Recovery with server managed
Recovery Time Objective
 SECURITY (Stay compliant; Keep your customer’s data safe)
 Column Level Encryption
 Label-Based Access Control
 Encrypted Communications
Achieve 25-40%
performance gains
Achieve 99.999%
Availability
Achieve Compliance and
prevent Denial Of Service
(DOS) attacks
IDS 11 is the most cost effective OLTP data server on the market, the
quickest to deploy, with the lowest cost of administration.
© 2008 IBM Corporation
IBM Database Management Software
IDS 7-11 Worldwide Trade-up Promotion
 Start on 1 April, End on 30 June 2008
 IDS V7 EOM September 2008, EOS September 2009
 Offer trade-up at same price of IDS 11 renewal
 Include IDS V7, Standard Engine and Online (Classics)
 Offer extending migration support from 6 to 12 months
 Support dual IDS versions – old and new upgrade releases
 Offer separately, not part of the promotion announcement
 Dual-support period starts at time of trade-up purchase
 No reinstatement penalty on trade-up licenses
© 2008 IBM Corporation
IBM Database Management Software
IDS … a Strategic Data Server for IBM
Are you Ready?
http://www-03.ibm.com/developerworks/wikis/display/im/Informix+Solution+Portal+-+Home
Get included in the Informix Solutions Directory!
© 2008 IBM Corporation
IBM Database Management Software
IDS Wiki
http://www.ibm.com/developerworks/wikis/display/im/Informix%20Business%20Partner%20Directory
© 2008 IBM Corporation
IBM Database Management Software
IBM Business Partner Information On Demand Specialty
A Go-to-Market Program
o
Designed for Independent Software Vendors
(ISV's), Solution integrators, Resellers and
Consultants
o
Verification of your commitment to delivering
Information On Demand through IBM Middleware.
A mark of accreditation to signify advanced skill
with clients
Benefits





Free Demand generation to create and nurture leads
Free Client events jointly hosted with IBM to stimulate interest
Free Success Story to showcase your solution and your success
Free Search engine optimization to rev up your web visibility
Congratulatory IOD “Thank You” Partner Pack
© 2008 IBM Corporation
IBM Database Management Software
Call to Action….
 Upgrade to IDS 11 Now!
 Download the new free “Developer Edition”
 Try it for yourself… Get upgraded or enabled
on IDS 11.5 (Cheetah 2)
 Take advantage of the upgrade Promo till
June 30!
 Use IDS in NEW applications / solution
opportunities and leverage with other IBM
products!
 Help us identify who wants specific ISVs
running on Informix. We need to bring
opportunities to ISVs to get them to support
IDS
 Contact us with Questions / Feedback!
© 2008 IBM Corporation
IBM Database Management Software
IBM Assistance, Help and Support
Business Unit Executive –
Informix Channels
Terri Gerber
[email protected]
WW Informix Sales
Manuel Corniel
[email protected]
IDS Channel Marketing Manager
Gary Proctor
[email protected]
WW Technical Sales
Scott Pickett
[email protected]
Robert Uleman
[email protected]
IDS Product Manager
Cindy Fung
[email protected]
IDS Product Marketing
Cathy Elliott
[email protected]
IDS Technical Product Manager
Fred Ho
[email protected]
© 2008 IBM Corporation
IBM Database Management Software
© 2008 IBM Corporation
IBM Database Management Software
Unlocking the Business Value of Information
for Competitive Advantage…
[email protected]
© 2008 IBM Corporation
29
IBM Database Management Software
Key Bookmarks
 IDS Business Partner Portal
ibm.com/developerworks/informix/portal
 IBM Business Partner Portal
ibm.com/software/data/partners
 IBM Information On Demand Specialty
ibm.com/partnerworld/infoondemand
 Information On Demand Global Conference
ibm.com/software/data/conf
© 2008 IBM Corporation