Transcript Cultural and Creative Industries

Career Education Course
on
Cultural and Creative Industries
Objectives
• Understand the changes in the work world and develop
positive attitude towards these changes;
• Explore different industries;
• Identify factors leading to career success; and
• Relate your academic and other learning experiences, in
and outside class, with the knowledge and information
of the six industries of Hong Kong.
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Answer
Image: Wikimedia Commons
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Economic Contribution of the
Cultural and Creative Industries
Value Added:
HK$62.9 billion
Represented 4.1% of GDP;
the ratio edged up by 0.1
percentage point as
compared with 2008.
Total Employment:
188,250 persons
Percentage share in total
employment remained at
5.4% in 2008 and 2009.
Data Source: Census and Statistics Department.
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Scope of the Industry
performing arts
publishing
software, computer
games and
interactive media
film, video
and music
design
Cultural
and
Creative
Industries
art, antiques
and crafts
architecture
advertising
television and radio
Source: Hong Kong Monthly Digest of Statistics (February 2011).
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Government’s Initiatives
Sponsoring a
one-year fulltime technical
training
programme
Revitalising
the former
Police Married
Quarters on
Hollywood
Road
Using the new
media to
explore new
markets and
promote
themselves
worldwide
Some of the
finalised
initiatives
Supporting
local creative
talent in a
wider range of
creative
industries
Working
closely with
creative
industries to
develop
signature
events
Source: Hong Kong Government’s Press Release on 24 November 2010 titled “LCQ10: Development of the Six Priority Industries”.
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Role of WKCD
To develop the WKCD into an integrated arts and cultural district that
will:
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Provide quality culture, entertainment and
tourism programmes with a must-visit appeal
for both local residents and visitors from
around the world;
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Meet the long-term needs of Hong
Kong’s arts and cultural
development and foster organic
growth and development of culture
and creative industries; and
Become a cultural hub for attracting and nurturing talents,
an impetus to improve quality of life, as well as a cultural
gateway to the Pearl River Delta.
Source: West Kowloon Cultural District Authority. 2010/2011 Annual Report.
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Role of Create Hong Kong
Generating demand for innovation
and creativity and expanding local
market size for creative industries
Facilitating startups and
development of
creative
establishments
CreateHK is a
dedicated agency set
up under the
Commerce and
Economic
Development Bureau.
Its seven strategies
are:
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Developing creative clusters in
the territory to generate synergy
and facilitate exchanges
Source: CreateHK.
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Promoting creative industries on
the Mainland and overseas to help
explore outside markets
Fostering a creative atmosphere
within the community
Nurturing a pool of creative human
capital which will form the
backbone of our creative economy
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Promoting Hong
Kong as Asia’s
creative capital
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Potential Development
in Cultural and Creative Industries
Cyberport Digital
Entertainment
Incubation-cumTraining Centre
InnoCentre
Digital
Media
Centre
Urban
Design
CreateHK
Arts
Development
Council
Museums
Arts and
Culture
Film
WKCD
Local
Artistic
Talent
Source: Facts Sheet of Creative City (May 2011).
Hong Kong
Design
Centre
New Homes in
Old Buildings for
the Creative
Industries
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Key and Related Businesses
performing
arts
graphic design
interior design
fashion design
live
performance
theatrical
entertainment
Source: Hong Kong Standard Industrial Classification (HSIC) Version 2.0. (2009) Census and Statistics Department, HKSAR.
product
design
design services
for furniture,
shoes, toys and
related articles
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Key and Related Occupations and
Entry Qualifications Required (1)
Occupation
Graphic
Designer /
Illustrator
Typical Entry
Qualifications
• Higher diploma
holder or above in
graphic design or
related discipline
Typical Knowledge and
Skills Required
• Knowledge about
layout and design
principles
• Strong sense of
typography, colour,
beauty and printing
knowledge
• Solid visualisation
technique
• Proficient in Illustrator,
Photoshop, InDesign,
Dreamweaver, Flash,
etc.
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Typical Soft Skills
Required
Creativity
Presentation skills
Project management
Problem-solving
Work independently
and responsibly
Teamwork
Time Management
Mature
Persevering and
open-minded
towards broad
spectrum of tasks
Communicate
verbally, visually and
in writing
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Key and Related Occupations and
Entry Qualifications Required (2)
Occupation
Fashion
Designer
Typical Entry
Typical Knowledge and
Typical Soft Skills
Qualifications
Skills Required
Required
• University / IVE
• Proficiency in computer • Aggressive,
graduate in design / art work & graphic
independent and selftextile discipline
design is a must
motivated
• Familiar with design
• Cheerful, with
software
excellent
• Have strong sense of
interpersonal skills
knit & woven
and a good team
• Sensitive to fashion
player
trend
• Preferable with training
/ experience in sample
fitting, measurement
grading or pattern
making
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Key and Related Occupations and
Entry Qualifications Required (3)
Occupation
Product
Designer
Typical Entry
Qualifications
• University or
Technical Institute
graduated in
product design
studies
Typical Knowledge and
Skills Required
• Understand the full
design and
development process.
Designing new products
from research
& analysis, idea
sketches, computer
renderings to
prototyping stage
• Strong experience in
the field of small
appliances and product
development
• Proficient in Photoshop
and Pro/Engineering for
product presentation
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Typical Soft Skills
Required
Good interpersonal,
presentation and
communication skills
Detail minded
Proactive
Able to work
independently/
collaborate with a
team in
tight deadlines
Willing to learn,
highly efficient in
work and strong
creative sense
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Key and Related Occupations and
Entry Qualifications Required (4)
Occupation
Performing
Arts Assistant
Typical Entry
Qualifications
• University degree
Typical Knowledge and
Skills Required
• Preferably 1 to 2 years’
relevant experience in
arts and culture
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Project
Coordinator
• Degree from a
tertiary institution
or equivalent
• At least 2 years’
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experience in multitasking administrative
positions or event
management
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• Experience in the
administration and
coordination of
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performing arts
outreach projects
• Good computer literacy
Typical Soft Skills
Required
Good verbal and
written
communication skills
in English
Good interpersonal
skills
Good command of
both spoken and
written English and
Chinese
Strong organisational
management and
interpersonal skills
Positive team player
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Key and Related Occupations and
Entry Qualifications Required (5)
Occupation
Production
Manager
Typical Entry
Qualifications
• Tertiary level
qualification in a
relevant theatre
technical arts or
theatre
management
discipline
Typical Knowledge and
Typical Soft Skills
Skills Required
Required
• Extensive professional • Fluency in spoken
experience as
and written English
Production Manager for
theatre, dance or opera
companies
• Experience working in a
Performing Arts
conservatoire context
or equivalent
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Career Stories
Ms. Prudence MAK
Founder and Designer
Chocolate Rain
Mr. KO Tin-lung
Artistic Director
Chung Ying Theatre Company
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Image: Wikimedia Commons
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