Transcript SiteSell: Building a Successful Business Using the Internet

Best Managers on the Net®
Building A Successful Business
Using The Internet
Session 3
Brainstorm Profitable Topics
SiteSellEducation
Education
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Goals Of Session 3
• Fully brainstorm and research your Best Site
Concept to develop your Site Content Blueprint
• Meet DAY 3 Learning Objectives
• What to understand
• What to accomplish
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Site Concept Reminders
• Be able to summarize your
concept in a word or two (ex.,
caribbean, antigua, anguilla).
• Always talk the language of your
visitors / prospects / customers
(ex., sinks vs. basins).
• Avoid stifling your creativity (ex.,
by thinking that one idea is the
only idea).
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Full Brainstorming Action Steps
Step 1 -- Use lateral brainstorming to
complete the full brainstorm process.
Step 2 -- Do more brainstorms as needed
to add keywords to your MKL.
Step 3 – Get your MKL ready to become a
Site Content Blueprint.
Step 4 -- Complete your Site Content
Blueprint.
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What's A Site Content Blueprint?
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Before Registering Your Domain
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Best Site Concept Results
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Two Kinds Of Brainstorming
• Vertical – generates keywords that are
CONTAINED IN the "Seed Word." (If you enter
"jazz," all keywords returned by the
Brainstormer will contain "jazz" in them.)
• Lateral – generates keywords related to, but
NOT CONTAINED IN, the "Seed Word." (If you
enter "jazz," an example of a lateralized word is
"music.")
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Step 1 – Do Lateral Brainstorming
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The Lateral Brainstorming Process
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Lateral Results For "Anguilla"
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Step 2 – Add More Keywords To MKL
To get more keywords:
• add manually with Add
Keyword tool
• use important vertical words for
deep brainstorming
• use general keywords to
branch-brainstorm
• use specific lateral keywords to
branch-brainstorm
• use Search It!
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Using Vertical/Lateral Brainstorms
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Using Search It!'s Brainstorming Tools
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Step 3 – Making MKL Blueprint-Ready
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Like A Table of Contents
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EducationSiteSell Education
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Content 2.0 Considerations
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Content 2.0 Invitation Ideas
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Preparing The MKL
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Qualitative Review Criteria
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A Common Misconception
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Numerical Review Criteria
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The Task Bar And The Toolbar
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Review MKL Numbers And Delete…
• Near-zero-Demand words (on-target words are
exceptions).
• Near-zero-Supply words (except for "gems”).
• Super-high-Demand-and/or-Supply words.
• Near-zero Profitability words (on-target words
are exceptions).
• Keyweirds
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Keep All Keywords That
• Are relevant to your Site Concept.
• Fit into the three TIER structure.
• You're knowledgeable about.
• Excite you.
• Have good profit potential.
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Business Building Planning Steps
1. Build a great list of quality keywords related to
your concept.
2. Visualize each quality keyword being the
focus of a content page on your site.
3. Visualize your Keyword-Focused Content
Pages (KFCPs) being grouped into a visitorpleasing structure.
4. Organize your keywords into a detailed
blueprint for your site's content.
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Step 4 – Do Site Content Blueprint
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TIER 2 Hub Page Example
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Linking From Home Page
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Linking From Body Text
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Finalizing The TIER Structure
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Your Business-Building Homework
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State your Site Concept in 1-2 words.
State your Site Concept in one sentence.
Build your Site Content Blueprint.
Study DAY 4 of the Action Guide.
Follow your Course Guide
Any Questions? E-mail
[email protected]
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