Transcript Slide 1

Goudie Media Services
Teri Goudie
Turning Words Into
Action
Goudie Five Step Method
How to prepare in two minutes or
less
Turning Words Into
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Focus on the audience
need
Redefine the reality
Me…We…You
Turning Words Into
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Speak top down
Headline
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Prepare to compare
Numeric
 Visual
 Historic
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One core theme
The strength of simplicity
Turning Words Into
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Vivid support
Example
 Story
 Analogy
 Numbers
 Third party
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Turning Words Into
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DiME Planning Model
Authority: Why listen to you?
Dilemma: What is the real problem?
Message: What is your solution?
Example: Prove it with one comparison
Turning Words Into
Action
Choice of words
Avoid the jargon
 Use nouns not pronouns
 Avoid negative repeat
 Avoid using word filler
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Turning Words Into
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Handling tough questions
Bridging: create teachable
moments
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Appearance
Smile
 Natural
gestures
 Look at people
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Communication as a tool
Personal
Practical
Relevant
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Slide design
Visuals with a purpose
 Headline first
 Big picture perspective
 Transitions
 Life beyond PowerPoint
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Turning Words Into
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The one minute elevator pitch
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What do you want me to do?
Why should we listen to you?
What is the true dilemma?
What is your theme?
Prove it with one comparison
What you may be wondering is?
Close with a picture
Turning Words Into
Action