Transcript OLIVOIL SURFACTANT - in-cosmetics Latin America

OLIVOIL
Surfactant
The more extended body organ
DISTINCT ACTION LEVELS
Stratum Corneum
Epidermis
Dermis
Body Tissue
Moisturisers
Emollients
Lighteners
Anti
cellulitis
Anti
stretch-marks
OLIVOIL SURFACTANT
SKIN
OLIVOIL SURFACTANT
A Picture…
THE FAMILY
INCI : Potassium Olivoyl Hydrolized Wheat Protein
HYDROLIZED
WHEAT PROTEIN
FATTY ACIDS
VEGETAL
DERIVED
CONDENSATION
OLIVOIL SURFACTANT
OLIVOIL SURFACTANT
OLIVOIL SURFACTANT
PEG, SULFATES and PALM FREE
100 % VEGETAL ORIGIN
HIGHLY BIODEGRADABLE
NOT IRRITANT FOR SKIN & EYES
OLIVOIL SURFACTANT
MARKETING CLAIMS
Hydrolyzed Proteins are structured in
Peptides and Polipeptides
• Body-giving action
(Peptides penetrate in hair stem,
restoring and strenghtening its
structure )
• Conditioning action
(Polipeptides act as ‘’film-forming’’
agent on hair, through the formation
of a proteic layer that shelter hair
integrity from external
environmental agents )
OLIVOIL SURFACTANT
HYDROLIZED PROTEIN’S
CONDITIONING and BODY-GIVING PROPERTIES
Bleaching conditions: pH=9; 6% H₂O₂; 30°C; 10 % a.m.
Cysteinic Acid level
Marker of hair disulphur bonds broken after bleaching treatments
High levels of Cysteinic Acid are clue of stressed hair
Hair treated with a
bleaching product
containing
Hydrolyzed Protein
(H.P.) show a
significant higher
resistance in
comparison with hair
treated with a
bleaching product
without H.P.
Cysteinic Acid level
3,0
2,5
2,0
1,5
1,0
0,5
0,0
1(+ H.P.)
1 (no H.P.)
2 (+ H.P.) 2 (no H.P.)
Bleaching Treatments
OLIVOIL SURFACTANT
BLEACHING DAMAGES TEST
(1) IT IS A SURFACTANT
FOAMING
POWERPERFORMANCES
(Ross Miles test)
  HIGH
DETERGENT
Foam height (cm)
 HIGH
2,0 FOAMING POWER
 GIVES A CREAMY AND STABLE FOAM
1,5
SL.
 VERY
STABLE @ pH 5,5 – 7,5
0,0
OL.
SLES
OLIVOIL
SLES
0,5
OLIVOIL
 COMPATIBLE WITH ANIONIC, NON IONIC &
1,0
AMPHOTERIC SUBSTANCES
After 18 min.
After 3 min.
foaming
 USE: 2Istant
(Secondary)
→ 20% (Primary)
OLIVOIL SURFACTANT
A 2 in 1 INGREDIENT
(2) IT IS AN ACTIVE
THE UNSATURATED FATTY ACIDS
(FROM OLIVE OIL) ARE ABLE TO :
 INCREASE EMOLLIENCY
 RESTORE THE BARRIER
FUNCTION OF THE SKIN
 REDUCE THE TEWL
OLIVOIL SURFACTANT
A 2 in 1 INGREDIENT
OLIVOIL SURFACTANT
SKIN PARAMETERS
Against Lauryl Glutinate detergent
• 20 volunteer for 5 days
• Detergent with 10% of Olivoil Surfactant vs
Detergent with 10% of Lauryl Glutinate
• Daily application
LAURYL GLUTINATE
5
OLIVOIL SURFACTANT
4
Reddening
Score ► score ►
3
2
1
Time ►
Parameter ►
dryness
tension
roughness
OLIVOIL SURFACTANT
SKIN PARAMETERS
Against Lauryl Glutinate detergent
• 20 volunteer for 5 days
• Detergent with 10% of Olivoil Surfactant vs
Detergent with 10% of Lauryl Glutinate
• Daily application
LAURYL GLUTINATE
10
OLIVOIL SURFACTANT
8
Reddening
Score ► score ►
6
4
2
Time ►
Parameter ►
Moisturization
Softness
TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS
AGGRESSIVE SURFACTANT
Dirt
Surfactant
ALTERATION OF PART OF
THE NMF
NMF : regulates the % of
water IN the skin
Water IN the skin
 MORE AGGRESSIVE SURFACTANT
 MORE WATER CAN COME OUT
AFTER THE ALTERATION OF
PART OF THE NMF the
water can come out from
the skin
OLIVOIL SURFACTANT
STUDY OF MILD PROPERTIES
TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS
MILD SURFACTANT
Dirt
Surfactant
WELL
MOISTURIZED
AND
CLEANED SKIN
NMF : regulates the % of
water IN the skin
Water IN the skin
 LESS AGGRESSIVE (MILD) SURFACTANT
 NO/LESS WATER CAN COME OUT
OLIVOIL SURFACTANT
STUDY OF MILD PROPERTIES
OLIVOIL SURFACTANT
STUDY OF MILD PROPERTIES
TRANS EPIDERMAL WATER LOSS TEST
120
% TEWL Increase
100
80
60
40
20
0
BASAL
SLES
25%
@37%
OLIVOIL
OLIVOIL
AVENATE 2% AVENATE
SLES 35%
10% SLES
27,8%
OLIVOIL
AVENATE
40%
The graphic shows the TEWL change (%) of different products
containing SLES or SLES + OLIVOIL AVENATE or OLIVOIL
AVENATE
WATER
REDUCES AGGRESSIVINESS
OF STD FORMULATION
(i.e. SLES, SLS, preservatives, fragrances)
THANKS TO THE HIGH BIO-COMPATIBILITY BETWEEN
OLIVE OIL UNSATURATED FATTY ACIDS AND
THE KERATIN LAYER OF THE SKIN,
the proteic part forms quickly
a
PROTECTIVE BARRIER ON THE SKIN
OLIVOIL SURFACTANT
A MILD INGREDIENT

«Used as primary» ideal for
MILD FORMULATIONS
(baby products, sensitive skin, etc.)

«Used as secondary» transforms
a standard formula into a
MORE DELICATE PRODUCT

in any case it leaves the skin
SMOOTH, SOFT AND MOISTURIZED
OLIVOIL SURFACTANT
THUS…
MARKETING CLAIMS
OLIVE OIL DERIVATIVE
VEGETAL ORIGIN
NATURAL POSITIONING
ECO-FRIENDLY
PEG FREE
OLIVOIL SURFACTANT
Others
OLIVOIL SURFACTANT
Others SURFACTANTs
Via Pastore 1 - 25082 Botticino Sera (Brescia) Italy
Tel. +39 0302693532 - Fax. +39 0302193581
www.kalichem.it [email protected]
OLIVOIL SURFACTANT
Thank you