Transcript Directions - Chae Organics

Be Sun & Sunscreen Safe
This Summer!
How Does the Sun Affect My Skin?
Too much sun exposure causes most of the skin changes that we think of as a
normal part of aging. Over time, the sun's ultraviolet (UV) light damages (crystallizes
and thins) the fibers in the skin called elastin. When these fibers breakdown, the skin
begins to sag, stretch, and lose its ability to go back into place after stretching. The
skin also bruises and tears more easily—taking longer to heal. So while sun damage
to the skin may not be apparent when you're young, it will definitely show later in
life.
Too Much Exposure to the Sun Causes:
• Pre-cancerous and cancerous (basal cell carcinoma, squamous cell
…carcinoma and melanoma) skin lesions—caused by loss of the skin's immune
…function
• Benign tumors
• Fine and coarse wrinkles
• Freckles
• Discolored areas of the skin, called mottled pigmentation
• Sallowness—a yellow discoloration of the skin
• Telangiectasias—the dilation of small blood vessels under the skin
• Elastosis—the destruction of the elastic tissue causing lines and wrinkles
Source: “Sun Exposure and Skin Cancer Causes … on Medicinenet.com”
The Making of a Sunburn
Sun exposure creates heat in the skin. Too much heat results in a burn. It is ideal to
reduce excess heat (inflammation) with Thera-P Relief Gel as soon as possible. You will
immediately feel the skin cool. Repeat often, especially when you feel the skin
become warm. Abundant testimonials attest that when Relief Gel is used to relieve
the heat, the skin often does not peel, and the skin turns from red to tan the next day.
Shedding Light on Peeling
Why do you peel after a sunburn?
Because you didn’t have Thera-P Relief Gel in your medicine cabinet?
Peeling after sunburn is your body’s way of getting rid of damaged cells.
This is necessary because cells damaged by the sun are at risk of "losing
control" and becoming cancer. Due to this danger, all damaged cells
are instructed to commit suicide by repair mechanisms within these cells.
This mass suicide of cells results in whole layers of damaged skin peeling
off, to be replaced by other cells underneath those layers.
What is the big deal if the damaged cells are shed anyhow?
The problem is that the damage caused by UV light is a "double
whammy". In the layers below, the repair mechanisms themselves may
be damaged by the UV rays, which prevents the cells from committing
suicide in the future. You do not even have to have sunburn for this kind
of damage to occur. Skin damage caused by the sun is cumulative.
Long term, daily exposure to sunlight adds up.
Source: “Sunburn and Your Sunburn History”, DermIS - Dermatology Information System
UVA is a long wavelength (320-400
UVA
UVB
nm – nano meters) UV and accounts
for up to 95 percent of the solar UV
radiation reaching the Earth's
surface. It can penetrate into the
deeper layers of the skin and has for
years been thought to play a major
part in skin aging and wrinkling.
Recent studies strongly suggest that
it may also initiate and exacerbate
the development of skin cancers.
UVA rays are present during all
daylight hours and throughout the
winter months.
UVB is the middle-range ultra violet wavelength between 290-320 nm. It
is responsible for burning, tanning, acceleration of skin aging and plays a
very key role in the development of skin cancer. The intensity of UVB varies
by season, location and time of day. The most significant amount of UVB
hits the U.S. between 10 AM and 4 PM between April and October.
Source: “Shining Light on Ultraviolet Radiation” - The Skin Cancer Foundation
Carcinoma v. Melanoma
One blistering sunburn in
childhood or adolescence
more than doubles a
person's chances of
developing melanoma later
in life. A person's risk for
melanoma also doubles if
he or she has had five or
more sunburns at any age.
The two most common non-melanoma skin cancers, basal cell carcinoma and
squamous cell carcinoma, are directly correlated with sun accumulation over many
years. The most common locations for basal cell carcinoma and squamous cell
carcinoma tumors are sun-exposed areas: the face, ears, hands, etc.
Melanoma is different. The sun exposure pattern believed to result in melanoma is
that of brief, intense exposure — a blistering sunburn — rather than years of tanning.
Other risk factors are also associated with melanoma, such as a family history, skin
type, and having a large number of sizable moles on the body. Melanoma can
arise on any area of the body, regardless of whether or not a sunburn occurred in
that location.
Source: “Facts About Sunburn and Skin Cancer” - The Skin Cancer Foundation
Skin Cancer by
the Numbers
One American dies every hour from skin
cancer.
From 1995 to 2004, melanoma has
increased by more than 1 percent per
year in the US – in sharp contrast to
overall cancer rates that have steadily
decreased each year during this time.
47,700 Americans will be diagnosed with
melanoma this year and 7,700 of them
will die from the disease.
In 1930 your risk of developing
melanoma was 1:1,500 people.
Today it is 1:75.
Approximately 1 out of every 5 children
in the United States today will grow up to
have some form of skin cancer.
Some sunscreens absorb into the blood
and raise safety concerns.
The use of sunscreen chemicals is increasing the incidence of cancer.
Melanoma has more than doubled in 20 years in direct proportion to sunscreen
sales. Users stay in the sun longer without getting a burn, which would have
been 'nature's warning signal.'
Our review of technical literature shows that some sunscreen ingredients
absorb into the blood, and some are linked to toxic effects.
Chemical Sunscreens Increase Incidence of Skin Cancer
Scientific studies documented 84% of 832 sunscreen products offered
inadequate protection from the sun, or contained ingredients with significant
safety concerns. At least 51% of products on the market bear claims
considered "unacceptable" or misleading under FDA's draft sunscreen safety
standards released in August of 2007.
Source: ToxicAlarm™ Guide, www.ewg.org & Other Research Sources
Sunscreens: Chemical v. Physical Blockers
Chemical Blockers
Sunscreens that are chemical blockers absorb
UV radiation within a specific wavelength,
thereby diminishing the penetration of UV
radiation through the epidermis.
Physical Blockers
Sunscreens that are physical blockers work by
reflecting or scattering UV radiation. Physical
blockers are effective against both UVA and
UVB radiation. They are made of inert metals
that sit on the skin and are not absorbed.
Free Radical Generation & Damage
From Chemical Sunscreens
In sunlight, some chemical
sunscreens release free radicals
that can damage DNA and
cells, promoting skin aging and
possibly raising risks for skin
cancer. Some act like estrogen
and may disrupt normal
hormone signaling in the body,
and some may build up in the
body and the environment.
“Two-photon fluorescence intensity images of cells deep in the epidermis showing reactive
oxygen species activity following sunscreen application to the skin surface. Reactive oxygen
species can react with cellular components, leading to skin damage and increasing the
visible signs of aging.”
(Source: K. Hanson, UC Riverside, “Sunscreens Can Damage Skin, Researchers Find”)
Why Use Physical Blockers
Such as Zinc and Titanium?
An Environmental Working Group study shows that “consumers who use
sunscreens without zinc and titanium are likely exposed to more UV radiation and
greater numbers of hazardous ingredients” than consumers relying on zinc and
titanium products for sun protection.
“…Consumers using sunscreens without zinc and titanium [are] exposed to an
average of 20% more UVA radiation - with increased risks for UVA-induced skin
damage, premature aging, wrinkling, and UV-induced immune system damage than consumers using zinc- and titanium-based products.
“[Chemical blocker sunscreens] contain four times as many high hazard
ingredients known or strongly suspected to cause cancer or birth defects, to
disrupt human reproduction or damage the growing brain of a child.
“They also contain more toxins on average in every major category of health
harm considered: cancer (10% more), birth defects and reproductive harm (40%
more), neurotoxins (20% more), endocrine system disruptors (70% more), and
chemicals that can damage the immune system (70% more).”
safe4u™
by Chaé Organics
The safe4u™ Advantage
 safe4u™ is gentle sun protection. Won’t sting your eyes, clog your pores, cause
irritation/redness, harm your immune system or threaten the environment. Certified
ToxicFree® - your assurance it contains no carcinogens, hormone disruptors or other
harmful ingredients. Safe for everyone including nursing mothers, newborn babies
and the chemically sensitive.
 Prevents wrinkles, brown spots, sun damage, and sagging skin. By being free of
age accelerating chemicals and protecting you from all sun induced causes that
make the skin look older – you can be assured you’re taking the best possible steps
to have ageless, beautiful skin.
 Active ingredient: Titanium Dioxide (Ti02), a natural, physical sunscreen. Free of all
chemical UV filters! Many “natural” brands use zinc oxide alongside cheaper
chemical sunscreens to boost SPF. Zinc oxide is often used in nano-particle size;
these smaller particles are suspected of penetrating through the skin.
 Fabulous anti-oxidant & anti-aging nutritionals including: Certified Organic White
Tea, Aloe Vera Juice, Coconut Oil Triglycerides, Honey, Jojoba Oil, Sea Buckthorn
Berry Oil, Calendula CO2, Allantoin, Retinyl Palmitate (Vitamin A), Tocopheryl
Acetate (Vitamin E), Riboflavin (Vitamin B2), Panthenol (Vitamin B-5), Magnesium
Ascorbyl Phosphate (Vitamin C), & more.
 Does not contain free radicals. Free radical damage is linked to many
degenerative illnesses including immune system dysfunction, precancerous and
cancerous cell growth.
Ageless SPF 25 Day Cream & Safe4u™ SPF 15 Lotion
Protect, Moisturize, Support
For all skin types (dry, oily, mature, sensitive)
Packed with antioxidants and nutritional ingredients without
age accelerating chemicals, you are protected from all sun
induced causes that makes the skin look older. With proper
protection, ageless, beautiful skin can be yours, while still
enjoying the benefits of limited sun exposure.
• Goes on translucent . . . no tell-tale white film
• No sting formula
• Packed with antioxidants to protect your skin
• .Helps prevents wrinkles, brown spots, sun damage, and
.sagging skin
• Water-resistant
• Won’t run when you perspire
• Will not contribute to breakouts or redness
• Will not harm your immune system
• Will not negatively impact the environment
• Contains no fragrance, parabens, PABA, or synthetic .
.chemicals
•100% ToxicFree®
Top Secret Special
You’ll Love the Chaé Difference
Repair past free radical damage and
prevent future damage, reverse the
signs of aging and enjoy younger,
healthier looking skin.
See the difference in a week.
6 Priorities You Cannot Live Without
…products you can trust with your life... smooth, beautiful, ageless skin
…a ToxicFree high performance regime…opportunities to buy smart
…self-respect, self-worth, and dignity…the Top Secret Special
Butter
Body Sunscreen
Nutra Cleanser
(1oz - $8.00)
OxyPlus Mist
(4oz - $24.00)
Argan Gold Moisturizer
(1oz - $59.00)
VitalEyes™
(1oz - $72.00)
Vanilla Dreamer Body
(1oz - $5.50)
safe4u™ SPF 15 Face &
(1oz - $12.50)
Not only can you buy smart
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Give this collection as a gift
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Call your Zamzuu team members that
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Most of all, enjoy the Special … for your own indulgence.
Top Secret Product Information
Nutra Cleanser
•
Delivers essential nutrients and glacier silt for gentle cleansing of normal / dry skin
•
Creamy, non-drying cleanser leaves skin clean, smooth, and lightly moisturized
•
ToxicFree® cleanser is a skin purifier supporting a gentle detoxification process
•
Normal to dry skin is nourished while assisting with accelerated recovery
•
Soothes irritated, inflamed skin, to help it return to healthy normal function
Directions: Massage small amount onto skin with light circular motion. Leave on skin up to one
minute for a “deep cleanse”. Rinse with warm water or remove with damp cloth.
OxyPlus™ Mist
•
Soothes and calms; revives energy and life force at a cellular level
•
Reduces inflammation and helps alleviate skin discomfort
•
Regenerates tissue and reduces potential scarring to leave skin smooth, soft, and supple
•
This ToxicFree® mist is an effective anti-bacterial free of negative health side effects
Directions: Mist onto skin immediately after cleansing to prepare skin for next step. Hold 12-18”
from face & spray lightly (drenching is not better). No need to dry skin prior to next step. Apply
for a renewing boost any time during the day.
Top Secret Product Information Cont.
Argan Gold Moisturizer
•
Prevents and reduces inflammation, and soothes as it hydrates. Ideal for sensitive skin
•
Noticeably reduces wrinkles. Softens, revitalizes, moisturizes, and improves skin's elasticity
•
Treats skin conditions including acne, allergic conditions, dermatitis, eczema, psoriasis
•
Light moisturizer hydrates as it revitalizes and regenerates for a more youthful complexion
•
Effectively reduces signs of aging. Free of damaging emulsifiers
•
Designed to provide moisture supply and protection for 12 to 14 hours
Directions: Apply onto skin immediately after misting. It is not necessary to rub until it penetrates
as it will automatically be absorbed by your skin. You may enjoy a light layer if you have oilier skin
and a heavier or double layer if you have dry skin.
VitalEyes™
•
Clinically proven to provide perceptible instant tightening while creating long term results
•
Assists with repair and prevention of sagging skin, fine lines, wrinkles by strengthening connective
tissue by up to 200%
•
Effective to smooth out little lines around the mouth
•
Delivers plumping moisture levels to lift and firm
•
Repairs existing damage by strengthening connective tissue by up to 200%
•
Soothing serum protects all skin types from oxidative stress
Directions: After applying Argan Gold Moisturizer, apply VitalEyes in an upward motion. It may
be slightly sticky for 30-60 seconds as natural ingredients penetrate, while an invisible lifting film
forms. For optimal results, gently lift and hold skin taut while gel dries.
Top Secret Product Information Cont.
Vanilla Dreamer Body Butter
• Penetrates and protects, delivering essential moisture, vitamins, herbs, and vegetable oils for
optimal skin health
• Soothes irritation and inflammation
• The rich oils and nutrients in this ToxicFree® body butter are a perfect treatment for total body
care
• Inhibits loss of revitalizing moisture due to stress, sun exposure, dehydration, environmental
pollutants, or toxins, which may cause uneven skin tone, dry, and older looking skin
Directions: Apply liberally wherever skin is dry or chapped. Exceptional as a hand and foot
cream. Can be used as a hair styling aid to add moisture and protection.
Safe4u™ SPF 15 Total Body Sunscreen
• Moisturizing lotion helps prevent sun burn and patchiness
• Lightweight, translucent, leaves no unsightly white residue
• Silky, fast-absorbing formula with water resistant properties
• Helps prevent visible signs of aging
• Contains no free radical generators
Directions: Apply in long smooth strokes before sun exposure. Avoid excess, circular rub-in as it
disrupts and “stacks” layers of protective platelets. Smooth strokes provide even layers of
UVA,UBA armor lasting all day unless removed by swimming, exercising, or toweling off.
Neroli Mist
Rejuvenating, Regenerating, Soothing
•
•
•
•
•
•
Fragrant orange blossom hydrolate balances all skin types
Anti-aging mist minimizes enlarged pores/wrinkles; increases circulation
Helps regulate excess oiliness - assists with clearing acne/blemished skin
Mist stimulates new cell growth while restoring cellular communication
Flower blossoms smell great, reduce stress and uplift the spirit
Beautiful, fragrant orange blossom hydrolate balances all skin types minimizing enlarged pores,
wrinkles, increasing circulation. This oil lifts spirits and reduces stress in skin and in your mental
outlook.
Directions: Mist after cleansing on the face and neck as desired. May be applied throughout the
day for a calming, refreshing, renewing treatment.
Certified ToxicFree® Ingredients
Organic Citrus aurantium (Neroli Flower Water) Hydrolate*, Aloe barbadensis (Aloe Vera) Gel*
Infused in Purified Water, Methylsulfonylmethane (MSM), Food-Grade Grain Alcohol (Preservative).
* Certified Organic or Wild Crafted
Contains NO synthetic alcohol or fragrance
Ingredient Highlights
Neroli (Citrus aurantium) Hydrolate
Flower water from the distillation of bitter orange blossoms. The microscopic droplets are rapidly
accessible through the skin and are utilized systemically throughout the brain and body when
applied topically.
MSM (Methylsulfonylmethane)
Aids in accelerating body's rejuvenation process and is vital to maintaining a good acid / alkaline
balance. Asists with removal of toxins / othes inflammation. MSM also contributes significantly to
skin’s permeability and pliability properties, allowing greater
Neroli Mist
Special Offer Available through July 31, 2010
Purchase $100 in Chae
products and get a 4 oz
Neroli Mist valued at $24
ABSOLUTELY FREE!!
O2xyBrite Tooth Polish
O2xyBrite™ Tooth Polish is the only product of its kind to carry the Certified
ToxicFree® Seal which assures you there are no harmful, health-impairing chemicals
in the product. O2xy™ is the only FDA approved, organic active antibacterial,
antifungal, antimicrobial ingredient with proven test results.
 Gives you a beautiful, protected smile
 Fresh mint flavor for great breath
 Helps eliminate gum disease (gingivitis), one of the most common infections
 Provides multiple anti-inflammatory benefits
 Helps prevent cavities
 Safely removes plaque

Assists in returning the gums and teeth to optimal health
Certified ToxicFree® Ingredients: Vegetable Glycerin, Purified Water, O2xy™
Stabilized Oxygen (Sodium Chlorite)*, Calcium Carbonate, Sorbitol Powder, Sodium
Benzoate, Mentha piperta (Peppermint) Essential Oil*, Xylitol*, Titanium Dioxide*,
Xanthan Gum*, Stevia*, Decyl Glucoside* (Mild Cleanser).
*Certified Organic
•
No Animal Testing
•
Needs No Warning Label
What O2xyBrite is…
•
•
•
•
•
•
•
•
•
•
Calcium Carbonate gives cleaning power to help remove stains and plaque, as well as polish
teeth. Provides enough abrasion to remove plaque and stains, but will not damage tooth enamel.
Decyl Glucoside* is a mild cleanser that creates a foam to trap the O2xy™ on the gums and
teeth long enough to provide the antimicrobial / anti-inflammatory action.
Mentha piperta (Peppermint) Essential Oil* starts with fresh, organic mint leaves that are put
through a triple distillation process especially for Chaé Organics. This extra step yields a very
smooth, refreshing, sweet taste and smell, compared with most peppermints that have a sharp,
hot taste. This oil provides the following benefits: analgesic, anti-spasmodic, anti-inflammatory,
anti-fungal and anti-viral.
O2xy™ is stabilized oxygen with a technical, FDA name of Sodium Chlorite* (see the document
available called O2xy™ Antimicrobial Summary for a listing of the clinical reports on all the
bacteria, fungi, and viruses it kills). O2xy™ breaks down to a form of table salt.
Sodium Benzoate is used at an extremely low level as a food-grade preservative to prevent
product contamination, and to maintain optimal homeostatic levels for O2xy™ activity.
Sorbitol is a sweetener that sustains a good pH balance in the mouth. It does not lower the pH of
plaque like sugar, which causes the demineralization of tooth enamel. The source of this sorbitol
is non-GMO.
Titanium Dioxide*, also known as TiO2, is a mineral pigment occurring in nature. It is used for
providing brightness and whiteness and functions as a stain remover/whitener. Chaé secures
TiO2 from mines in South America where the land is clear of acid rain.
Vegetable Glycerin is a humectant that keeps the tooth polish moist, and adds a pleasant, sweet
flavor. Chaé specifically obtains organic glycerin from vegetable sources, versus the commonly
used animal by-product.
Xylitol* is a natural sugar found in plums, strawberries, raspberries, and birch trees. Chaé
Organics utilizes birch tree xylitol. Xylitol replaces sugars that can lead to tooth decay, and helps
prevent cavities by inhibiting the growth of bacteria, such as Streptococcus mutans. The source
of this xylitol is non-GMO.
Xanthan* is a natural gum that thickens the tooth polish and helps keep it moist for a 1-year shelf
life.
What O2xyBrite is not…

NO Flouride – most toothpastes have the following message on the back of the tube or box
(also see article titled Fluoride Health Risks):
WARNING:
Keep out of the reach of children under 6 years of age. If you accidentally swallow more than
used for brushing, seek professional assistance or contact a Poison Control Center
immediately. As with other toothpastes, if irritation occurs discontinue use.

NO Triclosan - Dozens of toothpastes sold at supermarkets are at the center of a cancer
alert. Researchers have discovered that triclosan, a commonly used antibacterial, can react
with chlorinated water to produce chloroform gas. If inhaled in large enough quantities,
chloroform can cause depression, liver problems and, in some cases, cancer

NO Sodium Lauryl Sulfate - a synthetic foaming agent known to cause problems that include:
1) the break down of protein / gum tissue; 2) inflammation of gums; 3) gastro-intestinal or
liver toxicant; 4) recurrent mouth ulcers*; 5) harsh cleansing* (SLS is an industrial-strength
detergent); 6) dissolves cell membranes* (SLS is used in labs to expose DNA)

NO Propylene Glycol - a solvent that breaks down the gums potentially increasing gum
disease

NO Artificial Colors or Flavors
*Nearly twenty percent of the population suffers from small, painful oral ulcers called canker
sores or aphthous ulcers. Recent research suggests that SLS (Sodium Lauryl Sulfate), a
detergent found in 99 percent of all toothpastes, induces these ulcers.
Low RDA Benefits
A common problem associated with toothpastes is tooth sensitivity. Sensitive teeth produce pain
or discomfort when exposed to hot or cold foods, liquids, and sweets. Baking soda (found in
some toothpastes), as well as highly salted foods will also cause discomfort in people with
sensitive teeth. Teeth become sensitive when tooth enamel is worn away, exposing the
underlying permeable tooth layer, known as dentin. Many toothpastes are too abrasive and
actually strip away tooth enamel, which never grows back. In fact, the first thing dentists will
do for patients suffering from sensitive teeth is have them switch to a less abrasive
toothpaste. A toothpaste's abrasiveness is measured by its Relative Dentin Abrasivity (RDA).
The following table shows the RDA of some common toothpastes, including the low RDA of the
Chaé Organics’ formula.
Toothpaste
Chaé O2xyBrite™ Tooth Polish
Colgate
Tom's of Maine
Mentadent
Crest
Colgate Platinum
Aquafresh Whitening
AIM
Close-Up
RDA
55
68
93
103
106
106
113
185
218
Periodontal Disease Linked To
Life- Threatening Diseases
Gum disease, also known as periodontal disease, is one of the most common infections - often
more prevalent than the common cold. The U.S. Public Health Service reports that 98% of all
Americans have some form of dental disease, although most people are unaware that they have
it. The reason for this is simple: Periodontal disease is not painful until it gets to the advanced
stages. A number of studies confirm a link between gum infections and a weakened immune
system, leading to a host of serious diseases, including:
•
Heart disease and stroke: Researchers have found that people with periodontal disease are
almost twice as likely to suffer from coronary artery disease as those without periodontal disease.
Periodontal disease can also exacerbate existing heart conditions. Additional studies have pointed
to a relationship between periodontal disease and stroke.
•
Diabetes: People with diabetes are more likely to have periodontal disease than people without
diabetes. This is supported by a study reported in the Journal of Periodontology in 1997 involving
113 Pima Indians with both diabetes and periodontal disease. The study found that when their
periodontal infections were treated, the management of their diabetes markedly improved.
•
Pre-term/low birth weight births: Pregnant women who have periodontal disease may be seven
times more likely to have a baby that is born too early and too small.
•
Respiratory Diseases: Recent research suggests that bacteria found in the throat, as well as
bacteria found in the mouth, can be drawn into the lower respiratory tract. This can cause
infections or worsen existing lung conditions.
The health of the mouth is crucial to overall health.
O2xyBrite Tooth Polish & Sanitizer
Special
Get 2 regular 5 oz
bottles of
O2xyBrite Tooth
Polish and 1
large 8 oz bottle
of Sanitizer for
just $20. That’s a
savings of $15!